Oldham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Oldham in 2025? Explore comprehensive Airbnb analytics for Oldham, England, United Kingdom to uncover income potential. This 2025 STR market report for Oldham, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 153 active listings.
Whether you're considering an Airbnb investment in Oldham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oldham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oldham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oldham (2025)
Understanding the monthly revenue variations for Airbnb listings in Oldham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oldham is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oldham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,290+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,222 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,899 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $888, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oldham
Oldham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oldham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oldham:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oldham
Average Daily Rate (ADR) Airbnb Trends in Oldham (2025)
Effective short term rental pricing strategy in Oldham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oldham typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $362+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Oldham
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Airbnb Seasonality Analysis & Trends in Oldham (2025)
Peak Season (August, May, June)
- Revenue averages $2,865 per month
- Occupancy rates average 49.8%
- Daily rates average $178
Shoulder Season
- Revenue averages $2,581 per month
- Occupancy maintains around 50.0%
- Daily rates hold near $181
Low Season (January, February, March)
- Revenue drops to average $1,829 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $179
Seasonality Insights for Oldham
- The Airbnb seasonality in Oldham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oldham's highest earning potential, with monthly revenues capable of climbing to $2,940, occupancy reaching a high of 54.1%, and ADRs peaking at $190.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,540, occupancy could drop to 35.6%, and ADRs may adjust down to $175.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oldham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oldham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oldham (2025)
Exploring the top neighborhoods for short-term rentals in Oldham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Saddleworth Village | Picturesque village known for its scenic countryside, making it popular with tourists seeking a peaceful retreat. Ideal for those interested in walking, cycling, and nature. | Dovestone Reservoir, Saddleworth Museum, Hartshead Pike, Greenfield village, The Peak District National Park |
| Oldham Town Centre | The heart of the town featuring shopping, dining, and entertainment. Great for attracting urban visitors looking for convenience and access to local culture. | Oldham Coliseum Theatre, Gallery Oldham, Prime Shopping Centre, Oldham Library, The Queen Elizabeth Hall |
| Lees | A quaint village with local charm and access to beautiful landscapes. Attracts families and visitors who appreciate smaller communities. | Lees High Street, The Royal George Pub, Local markets, Natural trails, Nearby moors |
| Royton | A suburban area known for its parks and green spaces, appealing to families and those looking for outdoor activities. | Royton Park, High Barn Park, Local shops and cafes, Historical sites, Walking trails |
| Chadderton | Offering a suburban feel with a mix of residential and commercial areas, popular with families and business travelers. | Chadderton Town Centre, Chadderton Hall Park, Local pubs, Shopping options, Nearby attractions like Saddleworth |
| Shaw and Crompton | A developing area with a mix of modern and traditional, appealing to tourists looking for local experiences and community. | Shaw Market, Crompton Moor, Village churches, Historic landmarks, Café culture |
| Werneth | A residential area with cultural diversity, suitable for visitors looking to experience local life. | Werneth Park, Local restaurants, Cultural festivals, Community events, Historical points of interest |
| Failsworth | A suburb with easy access to Manchester city center, ideal for visitors seeking both local and urban attractions. | Failsworth Historical Society, Local parks, Shopping facilities, Nearby transportation, Civic events |
Understanding Airbnb License Requirements & STR Laws in Oldham (2025)
While Oldham, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oldham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Oldham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oldhambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Barn Conversion-10pl/PrivateLake/HotTub
Entire Place • 5 bedrooms
Neds Cottage
Entire Place • 3 bedrooms
Saddleworth View
Entire Place • 4 bedrooms
Luxury Country Cottage (5/6p) Private Lake, HotTub
Entire Place • 3 bedrooms
Heaven View Saddleworth
Entire Place • 1 bedroom
5Bedroom Townhouse 15mins to City w Free Parking
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oldham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oldham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 2 | $233,728 | 88 | 5.00/5.0 |
| Tom | 4 | $202,730 | 114 | 3.60/5.0 |
| PureStay | 5 | $202,335 | 116 | 4.73/5.0 |
| Hoseasons | 5 | $134,977 | 40 | 3.58/5.0 |
| Nic | 3 | $134,560 | 1423 | 4.96/5.0 |
| Lisa | 5 | $105,738 | 59 | 2.89/5.0 |
| Charlotte | 1 | $105,586 | 79 | 5.00/5.0 |
| Naeem | 1 | $103,400 | 53 | 4.79/5.0 |
| Beverley | 4 | $99,055 | 1099 | 4.97/5.0 |
| Kevin Dawn And Team | 8 | $95,908 | 29 | 2.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oldham.
Dive Deeper: Advanced Oldham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oldham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOldham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oldham
- The Oldham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.2% of the 153 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oldham, House properties are the most common (71.2%), reflecting the local real estate landscape.
- Houses represent a significant 71.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique (combined 6.6%) offer potential for unique stay experiences.
Oldham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oldham
- The dominant room capacity in Oldham is 1 bedroom listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.0% of the active Airbnb listings in Oldham, indicating a high concentration in these sizes.
- A significant 20.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oldham.
Oldham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oldham
- The most common guest capacity trend in Oldham vacation rentals is listings accommodating 4 guests (23.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Oldham STR market, accounting for 46.4% of listings.
- 24.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oldham.
- On average, properties in Oldham are equipped to host 3.6 guests.
Oldham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oldham
- The most common availability pattern in Oldham falls within the 181-270 days range, representing 35.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Oldham (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oldham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
27.9% of total
2 Nights
52 listings
38.2% of total
3 Nights
9 listings
6.6% of total
4-6 Nights
19 listings
14% of total
7-29 Nights
4 listings
2.9% of total
30+ Nights
14 listings
10.3% of total
Key Insights
- The most prevalent minimum stay requirement in Oldham is 2 Nights, adopted by 38.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.1%) of the Oldham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.3%) caters to monthly stays (30+ nights) in Oldham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.2% of Oldham hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oldham.
Oldham Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
4.8% of total
Flexible
31 listings
25% of total
Moderate
29 listings
23.4% of total
Firm
22 listings
17.7% of total
Strict
36 listings
29% of total
Cancellation Policy Insights for Oldham
- The prevailing Airbnb cancellation policy trend in Oldham is Strict, used by 29% of listings.
- There's a relatively balanced mix between guest-friendly (48.4%) and stricter (46.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29% market standard in Oldham.
- Regularly review your cancellation policy against competitors and market demand shifts in Oldham.
Oldham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oldham
- The overall average booking lead time for vacation rentals in Oldham is 47 days.
- Guests book furthest in advance for stays during May (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Fall (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Oldham.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Oldham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oldham (2025)
Amenity Prevalence
Amenity Insights for Oldham
- Essential amenities in Oldham that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oldham: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oldham to stay competitive.
Oldham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oldham
- The typical guest profile for Airbnb in Oldham consists of primarily domestic travelers (85%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 85.1% of guests.
- Key international markets include United Kingdom (85.1%) and United States (3.9%).
- Top languages spoken are English (69.4%) followed by French (5.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oldham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Abbeycwmhir | 10 | $4,502 | $259.18 | 49% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |