Northumberland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Northumberland in 2025? Explore comprehensive Airbnb analytics for Northumberland, England, United Kingdom to uncover income potential. This 2025 STR market report for Northumberland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 101 active listings.
Whether you're considering an Airbnb investment in Northumberland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Northumberland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Northumberland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Northumberland (2025)
Understanding the monthly revenue variations for Airbnb listings in Northumberland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Northumberland is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Northumberland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,167+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,356 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,929 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,699, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Northumberland
Northumberland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Northumberland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Northumberland:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Northumberland
Average Daily Rate (ADR) Airbnb Trends in Northumberland (2025)
Effective short term rental pricing strategy in Northumberland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Northumberland typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $384+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $267 or more.
- Typical properties (Median) charge around $181 per night.
- Entry-level properties (Bottom 25%) earn around $131 per night.
Average Daily Rate (ADR) Trend by Month in Northumberland
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Airbnb Seasonality Analysis & Trends in Northumberland (2025)
Peak Season (August, July, June)
- Revenue averages $4,310 per month
- Occupancy rates average 60.1%
- Daily rates average $240
Shoulder Season
- Revenue averages $3,387 per month
- Occupancy maintains around 47.6%
- Daily rates hold near $238
Low Season (January, February, March)
- Revenue drops to average $2,570 per month
- Occupancy decreases to average 37.3%
- Daily rates adjust to average $253
Seasonality Insights for Northumberland
- The Airbnb seasonality in Northumberland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Northumberland's highest earning potential, with monthly revenues capable of climbing to $4,778, occupancy reaching a high of 67.7%, and ADRs peaking at $267.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,384, occupancy could drop to 32.1%, and ADRs may adjust down to $230.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Northumberland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Northumberland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Northumberland (2025)
Exploring the top neighborhoods for short-term rentals in Northumberland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Alnwick | Historic market town known for its stunning castle and gardens. A charming location for families and heritage tourism, featuring an array of local shops and eateries. | Alnwick Castle, Alnwick Gardens, Bailiffgate Museum, Barter Books, Northumberland National Park |
| Bamburgh | Picturesque coastal village dominated by the majestic Bamburgh Castle. Famous for its sandy beaches and scenic views, attracting beach lovers and history enthusiasts. | Bamburgh Castle, Bamburgh Beach, St Aidan's Church, Grace Darling Museum, Farne Islands |
| Hexham | A stunning market town situated in the Tyne Valley, known for its Abbey and quaint streets. It serves as a gateway to Hadrian’s Wall and offers a mix of history and natural beauty. | Hexham Abbey, Hadrian's Wall, Hexham Old Gaol, Corbridge Roman Town, Tyne Green Park |
| Berwick-upon-Tweed | Historic town located on the border with Scotland, featuring beautiful coastal scenery and rich history. Ideal for tourists looking for a mix of culture and nature. | Berwick Barracks, The Elizabethan Walls, Berwick-upon-Tweed Beach, Royal Tweed Bridge, Berwick Museum and Art Gallery |
| Craster | Renowned fishing village famous for its kippers and proximity to the stunning coastline and Dunstanburgh Castle. Ideal for couples and those seeking peaceful seaside retreats. | Dunstanburgh Castle, Craster Harbour, Northumberland Coast Path, Craster Kippers, Embleton Bay |
| Rothbury | Quaint village situated in the scenic Coquet Valley, popular for its access to Northumberland National Park and hiking. Attracts nature lovers and outdoor enthusiasts. | Cragside House and Gardens, Northumberland National Park, Coquetdale, Rothbury's parks, Rothbury's shops and cafes |
| Kielder Water | Beautiful area known for its large reservoir and stunning natural surroundings. An excellent choice for those interested in outdoor activities, including hiking and cycling. | Kielder Water and Forest Park, Kielder Observatory, Kielder Castle, Kielder Art and Architecture, Birdwatching opportunities |
| Wooler | Gateway to the Northumberland National Park, offering access to hiking trails and beautiful landscapes. Attracts walkers and nature enthusiasts. | Cheviot Hills, Wooler Common, St. Ninian's Cave, Kirknewton Village, Northumberland National Park |
Understanding Airbnb License Requirements & STR Laws in Northumberland (2025)
While Northumberland, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Northumberland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Northumberland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Northumberlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Comb, Northumberland Dark Skies Mini Estate
Entire Place • 10 bedrooms
Thistlebrook Hall
Entire Place • 10 bedrooms
The Old Farmhouse
Entire Place • 5 bedrooms
Northumbrian Lodge Views & Hottub
Entire Place • 2 bedrooms
Dowie House Steading
Entire Place • 2 bedrooms
Starlight Cabin - Deluxe lakeside cabin w/ hot tub
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Northumberland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Northumberland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 7 | $293,794 | 61 | 2.10/5.0 |
| Comb Reivers | 2 | $198,111 | 58 | 4.79/5.0 |
| Rebekah | 5 | $165,893 | 48 | 4.83/5.0 |
| Host #442905678 | 5 | $161,956 | 0 | 0.00/5.0 |
| Wooden Star Cottages | 3 | $96,382 | 111 | 3.31/5.0 |
| Mylo | 3 | $95,236 | 437 | 4.91/5.0 |
| Nicola | 2 | $92,080 | 418 | 4.97/5.0 |
| Jane | 1 | $78,818 | 123 | 4.83/5.0 |
| Claire | 2 | $74,794 | 304 | 4.96/5.0 |
| Dale | 5 | $74,255 | 22 | 2.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Northumberland.
Dive Deeper: Advanced Northumberland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Northumberland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorthumberland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Northumberland
- The Northumberland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 101 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Northumberland, House properties are the most common (70.3%), reflecting the local real estate landscape.
- Houses represent a significant 70.3% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, apartment/condo (combined 9.0%) offer potential for unique stay experiences.
Northumberland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Northumberland
- The dominant room capacity in Northumberland is 2 bedrooms listings, making up 41.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 65.4% of the active Airbnb listings in Northumberland, indicating a high concentration in these sizes.
- A significant 32.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Northumberland.
Northumberland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Northumberland
- The most common guest capacity trend in Northumberland vacation rentals is listings accommodating 4 guests (37.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Northumberland STR market, accounting for 61.4% of listings.
- 34.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Northumberland.
- On average, properties in Northumberland are equipped to host 4.3 guests.
Northumberland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Northumberland
- The most common availability pattern in Northumberland falls within the 91-180 days range, representing 32.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Northumberland (34.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Northumberland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
18.1% of total
2 Nights
31 listings
33% of total
3 Nights
30 listings
31.9% of total
4-6 Nights
2 listings
2.1% of total
30+ Nights
14 listings
14.9% of total
Key Insights
- The most prevalent minimum stay requirement in Northumberland is 2 Nights, adopted by 33% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.9%) caters to monthly stays (30+ nights) in Northumberland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33% of Northumberland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.1% currently do.
- A 2-night minimum appears standard (33%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Northumberland.
Northumberland Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.3% of total
Super Strict 60 Days
6 listings
7.7% of total
Flexible
9 listings
11.5% of total
Moderate
21 listings
26.9% of total
Firm
24 listings
30.8% of total
Strict
17 listings
21.8% of total
Cancellation Policy Insights for Northumberland
- The prevailing Airbnb cancellation policy trend in Northumberland is Firm, used by 30.8% of listings.
- A majority (52.6%) of hosts in Northumberland utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.8% market standard in Northumberland.
- Regularly review your cancellation policy against competitors and market demand shifts in Northumberland.
Northumberland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Northumberland
- The overall average booking lead time for vacation rentals in Northumberland is 61 days.
- Guests book furthest in advance for stays during July (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 48 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Northumberland.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Northumberland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Northumberland (2025)
Amenity Prevalence
Amenity Insights for Northumberland
- Essential amenities in Northumberland that guests expect include: Smoke alarm, TV, Kitchen, Wifi, Carbon monoxide alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Northumberland: Smoke alarm, TV, Kitchen, Wifi, Carbon monoxide alarm, Heating.
- Prioritize adding missing essentials: TV, Kitchen, Wifi, Carbon monoxide alarm, Heating.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Northumberland to stay competitive.
Northumberland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Northumberland
- The typical guest profile for Airbnb in Northumberland consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.9% of guests.
- Key international markets include United Kingdom (91.9%) and United States (2.6%).
- Top languages spoken are English (73.3%) followed by French (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Newcastle upon Tyne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Northumberland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Hayton | 13 | $4,333 | $239.53 | 60% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |
| Kielder | 12 | $4,215 | $329.21 | 53% |
| Pooley Bridge | 13 | $4,145 | $317.26 | 52% |
| Kettlewell | 18 | $4,078 | $326.66 | 48% |
| Staveley-in-Cartmel | 25 | $4,054 | $355.95 | 47% |