Northampton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Northampton in 2025? Explore comprehensive Airbnb analytics for Northampton, England, United Kingdom to uncover income potential. This 2025 STR market report for Northampton, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 201 active listings.
Whether you're considering an Airbnb investment in Northampton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Northampton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Northampton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Northampton (2025)
Understanding the monthly revenue variations for Airbnb listings in Northampton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Northampton is typically September, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Northampton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,483+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,170 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,080 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $485, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Northampton
Northampton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Northampton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Northampton:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Northampton
Average Daily Rate (ADR) Airbnb Trends in Northampton (2025)
Effective short term rental pricing strategy in Northampton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Northampton typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Northampton
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Airbnb Seasonality Analysis & Trends in Northampton (2025)
Peak Season (September, May, July)
- Revenue averages $1,890 per month
- Occupancy rates average 41.1%
- Daily rates average $130
Shoulder Season
- Revenue averages $1,655 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $127
Low Season (January, February, March)
- Revenue drops to average $1,305 per month
- Occupancy decreases to average 38.1%
- Daily rates adjust to average $123
Seasonality Insights for Northampton
- The Airbnb seasonality in Northampton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Northampton's highest earning potential, with monthly revenues capable of climbing to $1,977, occupancy reaching a high of 43.6%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,258, occupancy could drop to 34.9%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Northampton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Northampton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Northampton (2025)
Exploring the top neighborhoods for short-term rentals in Northampton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Abington | A residential area with charming parks and great schools. Abington offers a suburban feel and is close to local amenities, making it a desirable location for families and long-stay guests. | Abington Park, Abington Park Museum, The Racecourse, Northampton Golf Club |
| Billing | A picturesque suburb located along the River Nene, known for its scenic walks and countryside. It appeals to nature lovers and those seeking a peaceful retreat away from the city bustle. | Billing Aquadrome, River Nene, Local nature reserves, Sailing and water sports activities |
| Northampton Town Centre | The heart of Northampton filled with shops, restaurants, and entertainment. It's a vibrant urban area popular among tourists and business travelers who want to be in the center of activity. | Royal & Derngate Theatre, Northampton Museum and Art Gallery, Market Square, The Castle, Shopping at Grosvenor Centre |
| Kingsthorpe | A family-friendly suburb with a good mix of shops and leisure facilities. Kingsthorpe is popular among families and working professionals, making it a viable area for Airbnb hosting. | Kingsthorpe Hollow, Local shops and supermarkets, Bradlaugh Hall, Parklands |
| Duston | A residential area known for its community spirit and local parks. It attracts families and offers good transport links to Northampton town center. | Duston Mill, Local parks and recreational areas, Community events, The Village of Duston |
| Upton | A modern and developing area with contemporary housing and nearby amenities. It's appealing to young professionals and families looking for a new community. | Upton Country Park, Local shops and eateries, Sports facilities, Community center |
| Collingtree | Located on the outskirts of Northampton, Collingtree offers a more rural vibe while still being close to the city. It's perfect for guests looking for a tranquil stay with easy access to urban amenities. | Collingtree Park Golf Club, Rural walking paths, Village green, Local pubs |
| Kingsthorpe Hollow | A vibrant area with diverse culture and a strong local community feel. It appeals to a mix of students, young professionals, and families. | Northampton College, Local cafes and bars, Cultural festivals, Parks and recreation areas |
Understanding Airbnb License Requirements & STR Laws in Northampton (2025)
While Northampton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Northampton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Northampton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Northamptonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Northampton town centre.
Private Room • N/A
Exclusive Townhouse - FREE Parking - Town Centre
Entire Place • 5 bedrooms
Spacious Home. Ideal for Contractors.
Entire Place • 4 bedrooms
The Town Haus By Homebay
Entire Place • 4 bedrooms
Spacious Apartment -2 Bedrooms with 2 en-suites
Entire Place • 2 bedrooms
Guest House close to all amenities
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Northampton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Northampton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tobore | 1 | $176,944 | 9 | 4.56/5.0 |
| Yoko Property | 9 | $159,387 | 25 | 2.08/5.0 |
| Key Sleeps | 4 | $120,534 | 202 | 4.33/5.0 |
| Ahmad At PrixaStays | 4 | $119,071 | 467 | 4.73/5.0 |
| Mugo | 4 | $101,489 | 81 | 4.56/5.0 |
| Concept Residential | 4 | $99,567 | 54 | 4.50/5.0 |
| Josh | 5 | $88,044 | 46 | 3.90/5.0 |
| Ion | 5 | $72,862 | 105 | 4.43/5.0 |
| Mark | 2 | $69,564 | 75 | 4.83/5.0 |
| Jeffrey - Centro Stays | 3 | $68,976 | 16 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Northampton.
Dive Deeper: Advanced Northampton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Northampton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorthampton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Northampton
- The Northampton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.7% of the 201 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 38.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Northampton, House properties are the most common (54.7%), reflecting the local real estate landscape.
- Houses represent a significant 54.7% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, hotel/boutique (combined 7.5%) offer potential for unique stay experiences.
Northampton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Northampton
- The dominant room capacity in Northampton is 1 bedroom listings, making up 26.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.3% of the active Airbnb listings in Northampton, indicating a high concentration in these sizes.
- A significant 20.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Northampton.
Northampton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Northampton
- The most common guest capacity trend in Northampton vacation rentals is listings accommodating 2 guests (22.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Northampton STR market, accounting for 35.8% of listings.
- 20.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Northampton.
- On average, properties in Northampton are equipped to host 3.0 guests.
Northampton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Northampton
- The most common availability pattern in Northampton falls within the 271-366 days range, representing 49.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Northampton (36.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Northampton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
58 listings
32.6% of total
2 Nights
59 listings
33.1% of total
3 Nights
14 listings
7.9% of total
4-6 Nights
11 listings
6.2% of total
7-29 Nights
24 listings
13.5% of total
30+ Nights
12 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Northampton is 2 Nights, adopted by 33.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.7%) of the Northampton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.1% of Northampton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Northampton.
Northampton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
1.3% of total
Refundable
1 listings
0.7% of total
Flexible
65 listings
43% of total
Moderate
36 listings
23.8% of total
Firm
20 listings
13.2% of total
Strict
27 listings
17.9% of total
Cancellation Policy Insights for Northampton
- The prevailing Airbnb cancellation policy trend in Northampton is Flexible, used by 43% of listings.
- There's a relatively balanced mix between guest-friendly (66.8%) and stricter (31.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43% market standard in Northampton.
- Regularly review your cancellation policy against competitors and market demand shifts in Northampton.
Northampton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Northampton
- The overall average booking lead time for vacation rentals in Northampton is 42 days.
- Guests book furthest in advance for stays during July (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Northampton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Northampton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Northampton (2025)
Amenity Prevalence
Amenity Insights for Northampton
- Essential amenities in Northampton that guests expect include: Wifi, Smoke alarm, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Northampton: Wifi, Smoke alarm, Kitchen, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Kitchen, Heating.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Northampton to stay competitive.
Northampton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Northampton
- The typical guest profile for Airbnb in Northampton consists of primarily domestic travelers (83%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.3% of guests.
- Key international markets include United Kingdom (83.3%) and United States (2.2%).
- Top languages spoken are English (67.2%) followed by French (5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Northampton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Stamford Bridge | 11 | $4,669 | $410.14 | 38% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Appleby | 10 | $4,577 | $332.39 | 44% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |