Mullion Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Mullion in 2025? Explore comprehensive Airbnb analytics for Mullion, England, United Kingdom to uncover income potential. This 2025 STR market report for Mullion, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Mullion, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mullion Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mullion Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mullion (2025)
Understanding the monthly revenue variations for Airbnb listings in Mullion is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mullion is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mullion across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,215+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,719 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,286 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,209, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mullion
Mullion Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mullion STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mullion:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mullion
Average Daily Rate (ADR) Airbnb Trends in Mullion (2025)
Effective short term rental pricing strategy in Mullion involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mullion typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $368+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $251 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Mullion
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Airbnb Seasonality Analysis & Trends in Mullion (2025)
Peak Season (August, July, September)
- Revenue averages $4,728 per month
- Occupancy rates average 61.3%
- Daily rates average $227
Shoulder Season
- Revenue averages $2,694 per month
- Occupancy maintains around 40.9%
- Daily rates hold near $202
Low Season (January, March, November)
- Revenue drops to average $1,386 per month
- Occupancy decreases to average 27.4%
- Daily rates adjust to average $190
Seasonality Insights for Mullion
- The Airbnb seasonality in Mullion shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mullion's highest earning potential, with monthly revenues capable of climbing to $5,868, occupancy reaching a high of 69.4%, and ADRs peaking at $238.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,288, occupancy could drop to 25.3%, and ADRs may adjust down to $185.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mullion.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mullion seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mullion (2025)
Exploring the top neighborhoods for short-term rentals in Mullion? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mullion Cove | A picturesque harbor known for its stunning coastal views and access to the South West Coast Path, making it a desirable spot for tourists looking to explore nature and enjoy outdoor activities. | Mullion Cove Harbour, South West Coast Path, Poldhu Cove, The Lizard Peninsula, Mullion Island |
| Kynance Cove | Famous for its crystal clear waters and dramatic cliffs, Kynance Cove is a popular destination for visitors seeking beautiful beaches and scenic landscapes, perfect for a relaxing getaway. | Kynance Cove Beach, The Lizard Heritage Coast, Walking trails, Nearby cafes and tea rooms |
| Poldhu Cove | A family-friendly beach known for its golden sand and safe swimming conditions, making it an ideal location for families and beach-goers looking for sun and sea activities. | Poldhu Beach, Surfing and paddleboarding, Beach cafes, Coastal walking paths |
| The Lizard | The southernmost point of mainland Britain with rugged landscapes and unique flora and fauna. A haven for nature lovers and those wanting to explore the dramatic cliffs and beaches. | Lizard Point, Goonhilly Downs, Kynance Cove, Lizard Lighthouse, Nature reserves |
| Mullion Village | A charming village with traditional Cornish architecture and local shops, offering a quaint atmosphere and easy access to the surrounding countryside and beaches. | Local shops and pubs, Art galleries, Countryside walks, Church of Saint Mellanus |
| Gunwalloe | Known for its scenic beach and historical church, Gunwalloe attracts visitors looking for a quieter place to relax while still being close to Mullion's amenities. | Gunwalloe Beach, Church of St Winwalo, Coastal walks, Historical sites |
| Helston | Nearby town with a rich history, featuring local markets, shops, and restaurants. A good base for visitors looking to explore both the coast and inland attractions. | Helston Flora Day, The Blue Anchor Inn, Helston Museum, Flambards Theme Park |
| Falmouth | A vibrant town with a bustling harbor, historic sites, and a lively arts scene. Popular with tourists for its beaches and cultural offerings. | National Maritime Museum, Falmouth Beaches, Pendennis Castle, Falmouth Art Gallery |
Understanding Airbnb License Requirements & STR Laws in Mullion (2025)
While Mullion, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mullion to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Mullion (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mullionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gwithian Premier Lodge
Entire Place • 4 bedrooms
3 bed house with amazing sea view and beach access
Entire Place • 3 bedrooms
Rock View & Sandpiper coastal path, shared pool
Entire Place • 5 bedrooms
Porthleven Premier
Entire Place • 1 bedroom
Gwithian Lodge
Private Room • 4 bedrooms
Harbour Premier Lodge
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mullion (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mullion based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hoseasons | 7 | $344,459 | 67 | 4.13/5.0 |
| Sarah | 3 | $109,327 | 107 | 4.93/5.0 |
| Ben | 1 | $77,194 | 114 | 4.88/5.0 |
| Elizabeth | 4 | $75,184 | 108 | 4.87/5.0 |
| Kaye | 2 | $43,352 | 120 | 4.89/5.0 |
| Host #484156756 | 1 | $37,576 | 5 | 4.60/5.0 |
| Alastair | 1 | $33,978 | 5 | 5.00/5.0 |
| Richard | 1 | $32,042 | 79 | 4.99/5.0 |
| Kate | 1 | $31,679 | 31 | 4.97/5.0 |
| Sarah | 1 | $30,037 | 150 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mullion.
Dive Deeper: Advanced Mullion STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mullion. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMullion Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mullion
- The Mullion Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mullion, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Mullion Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mullion
- The dominant room capacity in Mullion is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 63.9% of the active Airbnb listings in Mullion, indicating a high concentration in these sizes.
- A significant 47.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mullion.
Mullion Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mullion
- The most common guest capacity trend in Mullion vacation rentals is listings accommodating 6 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Mullion STR market, accounting for 44.4% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mullion.
- On average, properties in Mullion are equipped to host 5.1 guests.
Mullion Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mullion
- The most common availability pattern in Mullion falls within the 181-270 days range, representing 58.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mullion (58.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mullion Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
27.3% of total
2 Nights
8 listings
24.2% of total
3 Nights
9 listings
27.3% of total
4-6 Nights
2 listings
6.1% of total
7-29 Nights
2 listings
6.1% of total
30+ Nights
3 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mullion is 1 Night, adopted by 27.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 27.3% of Mullion hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mullion.
Mullion Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
8 listings
23.5% of total
Flexible
2 listings
5.9% of total
Moderate
6 listings
17.6% of total
Firm
7 listings
20.6% of total
Strict
11 listings
32.4% of total
Cancellation Policy Insights for Mullion
- The prevailing Airbnb cancellation policy trend in Mullion is Strict, used by 32.4% of listings.
- A majority (53.0%) of hosts in Mullion utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.4% market standard in Mullion.
- With 32.4% using Strict terms, this is a viable option in Mullion, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mullion.
Mullion STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mullion
- The overall average booking lead time for vacation rentals in Mullion is 83 days.
- Guests book furthest in advance for stays during July (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 48 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (113 days avg.) sees the longest lead times, while Winter (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (83 days) as a baseline for your pricing and availability strategy in Mullion.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 113 days) to capture early planners.
- Monitor your own booking lead times against these Mullion averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mullion (2025)
Amenity Prevalence
Amenity Insights for Mullion
- Essential amenities in Mullion that guests expect include: TV, Smoke alarm, Heating, Refrigerator, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Dishes and silverware, Oven are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mullion: TV, Smoke alarm, Heating, Refrigerator, Kitchen.
- Prioritize adding missing essentials: Refrigerator, Kitchen.
- Consider adding popular differentiators like Wifi or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mullion to stay competitive.
Mullion Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mullion
- The typical guest profile for Airbnb in Mullion consists of primarily domestic travelers (88%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.4% of guests.
- Key international markets include United Kingdom (88.4%) and United States (3.2%).
- Top languages spoken are English (59.1%) followed by French (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mullion Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Llanrhidian | 15 | $4,842 | $386.18 | 53% |
| Trenance | 19 | $4,795 | $428.63 | 43% |
| Angle | 13 | $4,602 | $384.81 | 42% |
| Ludchurch | 15 | $4,354 | $291.87 | 43% |
| Redberth | 29 | $4,103 | $223.37 | 59% |
| Higher Crackington | 17 | $3,731 | $340.74 | 37% |
| Perranuthnoe | 24 | $3,421 | $352.15 | 37% |
| St. John | 44 | $3,354 | $233.49 | 50% |
| Llanboidy | 10 | $3,280 | $260.08 | 45% |
| Llangennith | 32 | $3,271 | $251.71 | 52% |