Mole Valley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Mole Valley in 2025? Explore comprehensive Airbnb analytics for Mole Valley, England, United Kingdom to uncover income potential. This 2025 STR market report for Mole Valley, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 139 active listings.
Whether you're considering an Airbnb investment in Mole Valley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mole Valley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mole Valley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mole Valley (2025)
Understanding the monthly revenue variations for Airbnb listings in Mole Valley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mole Valley is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mole Valley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,753+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,364 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,010 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $937, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mole Valley
Mole Valley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mole Valley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mole Valley:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mole Valley
Average Daily Rate (ADR) Airbnb Trends in Mole Valley (2025)
Effective short term rental pricing strategy in Mole Valley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mole Valley typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $328+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Mole Valley
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Airbnb Seasonality Analysis & Trends in Mole Valley (2025)
Peak Season (August, July, December)
- Revenue averages $3,715 per month
- Occupancy rates average 52.6%
- Daily rates average $193
Shoulder Season
- Revenue averages $3,111 per month
- Occupancy maintains around 44.0%
- Daily rates hold near $191
Low Season (February, March, April)
- Revenue drops to average $2,570 per month
- Occupancy decreases to average 37.0%
- Daily rates adjust to average $193
Seasonality Insights for Mole Valley
- The Airbnb seasonality in Mole Valley shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mole Valley's highest earning potential, with monthly revenues capable of climbing to $3,848, occupancy reaching a high of 54.6%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,347, occupancy could drop to 32.8%, and ADRs may adjust down to $184.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mole Valley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mole Valley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mole Valley (2025)
Exploring the top neighborhoods for short-term rentals in Mole Valley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dorking | A historic market town known for its picturesque views and vibrant community. Dorking offers a mix of culture, nature, and convenience, making it appealing to visitors. | Dorking Caves, Box Hill, Denbies Wine Estate, Dorking Museum and Heritage Centre, Leith Hill |
| Leatherhead | Located on the River Mole, Leatherhead features a charming town center and excellent transport links to London. Ideal for business travelers and families looking for a peaceful retreat. | Leatherhead Theatre, River Mole, The Riverhouse Barn, Leatherhead Museum, Fetcham Park |
| Betchworth | Quaint village with beautiful countryside views and proximity to the Surrey Hills Area of Outstanding Natural Beauty, popular with those seeking relaxation and outdoor activities. | Betchworth Castle, The Betchworth Roman Villa, River Mole walks, Surrey Hills, Betchworth Park Golf Club |
| Fetcham | A tranquil area with a strong sense of community, Fetcham is close to nature reserves and offers easy access to London, making it attractive for short visits and longer stays alike. | Fetcham Park, The River Mole, Cranleigh Arts Centre, Norbury Park, Miles Green |
| Great Bookham | This charming village has a rich history and is surrounded by beautiful countryside. It's perfect for those wanting a peaceful getaway with quaint shops and cafes. | Bookham Commons, Great Bookham Village, The Old Barn, St. Nicholas Church, Mickleham Downs |
| East Dorking | An extension of Dorking with less hustle and bustle, providing a serene environment while still being close to attractions and amenities, ideal for quiet getaways. | Mole Valley Railway, Local parks, Dorking Golf Club, Dorking Halls, Surrounding countryside |
| Abinger Hammer | Set in the beautiful Surrey Hills, this village is perfect for those seeking outdoor adventures like walking and cycling, alongside a peaceful rural setting. | Abinger Roughs, The Museum of Rural Life, Walking trails, Abinger Common, Local pubs and eateries |
| Westcott | A small village on the outskirts of Dorking that offers a quiet retreat while being close to major attractions, making it ideal for visitors who want to relax away from busy towns. | Westcott Village, Local countryside walks, Dorking Golf Club, Surrey Hills, Candleston Cottage |
Understanding Airbnb License Requirements & STR Laws in Mole Valley (2025)
While Mole Valley, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mole Valley to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mole Valley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mole Valleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Farmhouse 24 guests with pool & tennis court
Entire Place • 12 bedrooms
Modern House with Heated Pool
Entire Place • 4 bedrooms
Idyllic South Downs House & Far Reaching Views
Entire Place • 5 bedrooms
Bright spacious home with natural swimming pond
Entire Place • 4 bedrooms
Best Log Cabin
Entire Place • 2 bedrooms
Rallywood Cottage
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mole Valley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mole Valley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eleanor | 1 | $432,041 | 30 | 4.97/5.0 |
| Chris | 3 | $233,311 | 140 | 4.98/5.0 |
| Michelle | 1 | $212,338 | 4 | 5.00/5.0 |
| Nina | 1 | $201,006 | 26 | 4.92/5.0 |
| Amanda | 4 | $181,391 | 564 | 4.95/5.0 |
| Ivana | 1 | $156,292 | 3 | 5.00/5.0 |
| Thomas | 2 | $106,822 | 86 | 4.93/5.0 |
| Richard | 4 | $96,735 | 367 | 4.95/5.0 |
| Guy | 1 | $85,951 | 17 | 5.00/5.0 |
| Cheryl | 1 | $76,957 | 114 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mole Valley.
Dive Deeper: Advanced Mole Valley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mole Valley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMole Valley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mole Valley
- The Mole Valley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.4% of the 139 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mole Valley, House properties are the most common (41.7%), reflecting the local real estate landscape.
- Houses represent a significant 41.7% portion, catering likely to families or larger groups.
- The presence of 10.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Mole Valley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mole Valley
- The dominant room capacity in Mole Valley is 1 bedroom listings, making up 39.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.5% of the active Airbnb listings in Mole Valley, indicating a high concentration in these sizes.
Mole Valley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mole Valley
- The most common guest capacity trend in Mole Valley vacation rentals is listings accommodating 2 guests (36.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mole Valley STR market, accounting for 56.8% of listings.
- 15.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mole Valley.
- On average, properties in Mole Valley are equipped to host 3.1 guests.
Mole Valley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mole Valley
- The most common availability pattern in Mole Valley falls within the 271-366 days range, representing 36.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Mole Valley (28.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mole Valley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
37.1% of total
2 Nights
44 listings
33.3% of total
3 Nights
12 listings
9.1% of total
4-6 Nights
10 listings
7.6% of total
7-29 Nights
4 listings
3% of total
30+ Nights
13 listings
9.8% of total
Key Insights
- The most prevalent minimum stay requirement in Mole Valley is 1 Night, adopted by 37.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.4%) of the Mole Valley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.1% of Mole Valley hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mole Valley.
Mole Valley Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.8% of total
Refundable
1 listings
0.8% of total
Super Strict 30 Days
1 listings
0.8% of total
Flexible
34 listings
26.8% of total
Moderate
41 listings
32.3% of total
Firm
23 listings
18.1% of total
Strict
26 listings
20.5% of total
Cancellation Policy Insights for Mole Valley
- The prevailing Airbnb cancellation policy trend in Mole Valley is Moderate, used by 32.3% of listings.
- There's a relatively balanced mix between guest-friendly (59.1%) and stricter (38.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.3% market standard in Mole Valley.
- Regularly review your cancellation policy against competitors and market demand shifts in Mole Valley.
Mole Valley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mole Valley
- The overall average booking lead time for vacation rentals in Mole Valley is 47 days.
- Guests book furthest in advance for stays during May (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Mole Valley.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Mole Valley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mole Valley (2025)
Amenity Prevalence
Amenity Insights for Mole Valley
- Essential amenities in Mole Valley that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mole Valley: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mole Valley to stay competitive.
Mole Valley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mole Valley
- The typical guest profile for Airbnb in Mole Valley consists of primarily domestic travelers (80%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 79.8% of guests.
- Key international markets include United Kingdom (79.8%) and United States (6.3%).
- Top languages spoken are English (68.8%) followed by French (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mole Valley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Cotswold District | 1,829 | $3,905 | $362.83 | 44% |