Millom Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Millom in 2025? Explore comprehensive Airbnb analytics for Millom, England, United Kingdom to uncover income potential. This 2025 STR market report for Millom, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Millom, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Millom Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Millom Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Millom (2025)
Understanding the monthly revenue variations for Airbnb listings in Millom is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Millom is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Millom across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,968+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,899 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,833 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $991, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Millom
Millom Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Millom STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Millom:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Millom
Average Daily Rate (ADR) Airbnb Trends in Millom (2025)
Effective short term rental pricing strategy in Millom involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Millom typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $186 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Millom
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Airbnb Seasonality Analysis & Trends in Millom (2025)
Peak Season (August, July, May)
- Revenue averages $3,134 per month
- Occupancy rates average 56.3%
- Daily rates average $205
Shoulder Season
- Revenue averages $2,466 per month
- Occupancy maintains around 41.1%
- Daily rates hold near $192
Low Season (January, February, March)
- Revenue drops to average $1,752 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $164
Seasonality Insights for Millom
- The Airbnb seasonality in Millom shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Millom's highest earning potential, with monthly revenues capable of climbing to $3,816, occupancy reaching a high of 71.6%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,572, occupancy could drop to 30.5%, and ADRs may adjust down to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Millom.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Millom seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Millom (2025)
Exploring the top neighborhoods for short-term rentals in Millom? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Millom Town Centre | The heart of Millom offering a mix of shops and local restaurants. It's ideal for visitors wanting convenience and local culture. | Millom Castle, Millom Folk Museum, local pubs and eateries |
| Black Combe | A stunning natural area attracting walkers and nature lovers. Known for its beautiful landscapes and hiking trails. | Black Combe Mountain, hiking trails, scenic viewpoints |
| Haverigg | This coastal village is known for its beautiful beaches and proximity to local attractions, perfect for families and beachgoers. | Haverigg Beach, Viscount House, Haverigg Nature Reserve |
| Duddon Estuary | A tranquil spot for outdoor enthusiasts, offering opportunities for wildlife watching and enjoying the peaceful scenery. | Duddon Estuary, nature walks, wildlife spotting |
| Whicham Valley | A picturesque valley popular with those looking to escape into nature, offering charming landscapes and peace. | Whicham Valley walks, local farms, beautiful scenery |
| Silecroft Beach | A more secluded beach providing a quieter experience for guests looking to relax by the sea. | Silecroft Beach, walking paths, natural beauty |
| Broughton-in-Furness | A historical market town with a quaint atmosphere, appealing to those looking for a taste of local life. | Broughton Castle, local shops, surrounding countryside |
| Askam-in-Furness | A small village with traditional features and access to the beautiful Barrow-in-Furness area, suitable for budget travelers. | Askam Beach, local parks, village charm |
Understanding Airbnb License Requirements & STR Laws in Millom (2025)
While Millom, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Millom to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Millom (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Millombased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Herdwicks country home by the Lake District & sea
Entire Place • 4 bedrooms
Duddon Villa
Entire Place • 5 bedrooms
Waters Lodge - Private Hot Tub on Enclosed Decking
Entire Place • 2 bedrooms
Waterside Lodge - Hot Tub - Enclosed Decking
Entire Place • 2 bedrooms
LakeDistrict Caravan by Sleepy
Entire Place • 3 bedrooms
Lakeside Retreat With Hot Tub
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Millom (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Millom based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Susan | 1 | $172,046 | 27 | 4.96/5.0 |
| Jenny | 1 | $155,548 | 61 | 4.97/5.0 |
| Gerard | 11 | $124,787 | 539 | 4.89/5.0 |
| Janet | 2 | $94,344 | 390 | 4.95/5.0 |
| Sleepy | 2 | $69,934 | 14 | 2.43/5.0 |
| Owain | 2 | $55,547 | 583 | 4.58/5.0 |
| Cottages | 6 | $52,289 | 10 | 2.42/5.0 |
| Michelle | 1 | $42,708 | 207 | 4.94/5.0 |
| Amanda | 1 | $41,385 | 197 | 4.97/5.0 |
| Sandra | 1 | $40,569 | 121 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Millom.
Dive Deeper: Advanced Millom STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Millom. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMillom Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Millom
- The Millom Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Millom, House properties are the most common (64.3%), reflecting the local real estate landscape.
- Houses represent a significant 64.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.9%) offer potential for unique stay experiences.
Millom Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Millom
- The dominant room capacity in Millom is 2 bedrooms listings, making up 61.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 90.0% of the active Airbnb listings in Millom, indicating a high concentration in these sizes.
- A significant 34.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Millom.
Millom Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Millom
- The most common guest capacity trend in Millom vacation rentals is listings accommodating 4 guests (50%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Millom STR market, accounting for 80.0% of listings.
- 37.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Millom.
- On average, properties in Millom are equipped to host 4.9 guests.
Millom Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Millom
- The most common availability pattern in Millom falls within the 271-366 days range, representing 45.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Millom (28.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Millom Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
10.9% of total
2 Nights
36 listings
56.3% of total
3 Nights
11 listings
17.2% of total
30+ Nights
10 listings
15.6% of total
Key Insights
- The most prevalent minimum stay requirement in Millom is 2 Nights, adopted by 56.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.2%) of the Millom Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.6%) caters to monthly stays (30+ nights) in Millom, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 56.3% of Millom hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.9% currently do.
- A 2-night minimum appears standard (56.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 15.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Millom.
Millom Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
8.8% of total
Refundable
1 listings
1.8% of total
Flexible
15 listings
26.3% of total
Moderate
11 listings
19.3% of total
Firm
14 listings
24.6% of total
Strict
11 listings
19.3% of total
Cancellation Policy Insights for Millom
- The prevailing Airbnb cancellation policy trend in Millom is Flexible, used by 26.3% of listings.
- There's a relatively balanced mix between guest-friendly (45.6%) and stricter (43.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 26.3% market standard in Millom.
- Regularly review your cancellation policy against competitors and market demand shifts in Millom.
Millom STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Millom
- The overall average booking lead time for vacation rentals in Millom is 49 days.
- Guests book furthest in advance for stays during May (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Millom.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Millom averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Millom (2025)
Amenity Prevalence
Amenity Insights for Millom
- Essential amenities in Millom that guests expect include: TV, Smoke alarm, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Hot water, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Millom: TV, Smoke alarm, Kitchen, Heating.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, Heating.
- Consider adding popular differentiators like Bed linens or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Millom to stay competitive.
Millom Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Millom
- The typical guest profile for Airbnb in Millom consists of primarily domestic travelers (95%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 94.8% of guests.
- Key international markets include United Kingdom (94.8%) and United States (0.9%).
- Top languages spoken are English (75.2%) followed by Hindi (5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Manchester.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Millom Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| City of Edinburgh | 4,312 | $4,528 | $274.67 | 61% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |
| Kielder | 12 | $4,215 | $329.21 | 53% |