Middleton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Middleton in 2025? Explore comprehensive Airbnb analytics for Middleton, England, United Kingdom to uncover income potential. This 2025 STR market report for Middleton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.

Whether you're considering an Airbnb investment in Middleton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Middleton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Middleton Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$227
The average rental revenue earned for an occupied room per day in Middleton.
Occupancy Rate(?)
41.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$28,209
Typical annual income for an Airbnb listing in Middleton. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
14.2%
Strong growth (14.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Middleton.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Middleton.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
23
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Middleton (2025)

Understanding the monthly revenue variations for Airbnb listings in Middleton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Middleton is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Middleton across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,480+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,069 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,589 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,439, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Middleton

Middleton Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Middleton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Middleton:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Middleton

Average Daily Rate (ADR) Airbnb Trends in Middleton (2025)

Effective short term rental pricing strategy in Middleton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Middleton typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $423+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $280 or more.
  • Typical properties (Median) charge around $214 per night.
  • Entry-level properties (Bottom 25%) earn around $144 per night.

Average Daily Rate (ADR) Trend by Month in Middleton

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Airbnb Seasonality Analysis & Trends in Middleton (2025)

Peak Season (August, September, July)
  • Revenue averages $4,034 per month
  • Occupancy rates average 54.7%
  • Daily rates average $262
Shoulder Season
  • Revenue averages $3,050 per month
  • Occupancy maintains around 39.5%
  • Daily rates hold near $249
Low Season (January, February, March)
  • Revenue drops to average $2,350 per month
  • Occupancy decreases to average 35.0%
  • Daily rates adjust to average $212

Seasonality Insights for Middleton

  • The Airbnb seasonality in Middleton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Middleton's highest earning potential, with monthly revenues capable of climbing to $4,312, occupancy reaching a high of 58.1%, and ADRs peaking at $265.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,037, occupancy could drop to 31.3%, and ADRs may adjust down to $212.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Middleton.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Middleton seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Middleton (2025)

Exploring the top neighborhoods for short-term rentals in Middleton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Middleton Town Centre
The bustling heart of Middleton with a variety of shops, restaurants, and amenities. Perfect for guests who want to be in the midst of local culture and services.
Middleton Arena, Ashton Canal, Middleton Shopping Centre, Local parks and green spaces, Historical landmarks
Alkrington
A suburban area with a quiet residential feel. Attractive for families and guests who prefer a more peaceful stay while still being close to local attractions.
Alkrington Woods, Local schools and parks, Community events, Residential areas
Rosewood
A charming neighborhood known for its greenery and open spaces. Great for visitors looking for relaxation and outdoor activities.
Local parks, Walking trails, Community gardens, Family-friendly activities
Langley
A developing area with modern homes and amenities. Offers a good combination of residential comfort and proximity to transportation links.
Local shops, Transport links to Manchester, Parks and recreational areas
Chadderton
Next to Middleton, Chadderton offers a range of local attractions and is a good base for exploring Greater Manchester.
Chadderton Hall Park, Local heritage center, Easy access to Manchester city center
Hopwood
A quieter area on the outskirts, ideal for guests who enjoy rural charm along with access to urban amenities.
Open countryside, Historical sites, Outdoor activities
Mills Hill
A sought-after residential area with a friendly community, perfect for families or longer stays.
Local parks, Nearby schooling options, Community activities
Moston
A vibrant area with a mix of traditional and contemporary surroundings. Good access to public transport and local markets.
Local market, Public parks, Cultural diversity

Understanding Airbnb License Requirements & STR Laws in Middleton (2025)

While Middleton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Middleton to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Middleton (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Middletonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

the Workshop - uk42470

the Workshop - uk42470

Entire Place • 1 bedroom

$113,427
Revenue
82.4%
Occupancy
$333.95
Daily Rate
Stunning views, 4 acres, dog friendly, Yorkshire

Stunning views, 4 acres, dog friendly, Yorkshire

Entire Place • 1 bedroom

$62,538
Revenue
77.9%
Occupancy
$221.15
Daily Rate
Brada Cottage

Brada Cottage

Entire Place • 3 bedrooms

$47,831
Revenue
45.1%
Occupancy
$271.59
Daily Rate
Clock House Cottage, Northumberland Coast

Clock House Cottage, Northumberland Coast

Entire Place • 2 bedrooms

$43,397
Revenue
61.9%
Occupancy
$187.86
Daily Rate
The Cow Shed @ Mill House Cottages

The Cow Shed @ Mill House Cottages

Entire Place • 1 bedroom

$41,885
Revenue
37.6%
Occupancy
$332.82
Daily Rate
Host & Stay | Melody's Cottage

Host & Stay | Melody's Cottage

Entire Place • 2 bedrooms

$39,106
Revenue
51.9%
Occupancy
$172.58
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Middleton (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Middleton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Cottages4$145,564373.67/5.0
Andrew3$83,486873.28/5.0
Ben & Myrrhine1$62,5382704.96/5.0
Jools2$60,978204.93/5.0
Craig1$47,831235.00/5.0
Stewart1$43,397924.97/5.0
Dale1$39,106174.65/5.0
Lisa1$35,0932714.98/5.0
David3$33,056865.00/5.0
Host #1059064321$31,64000.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Middleton.

Dive Deeper: Advanced Middleton STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Middleton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Middleton Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Middleton

  • The Middleton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 23 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Middleton, House properties are the most common (78.3%), reflecting the local real estate landscape.
  • Houses represent a significant 78.3% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo (combined 4.3%) offer potential for unique stay experiences.

Middleton Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Middleton

  • The dominant room capacity in Middleton is 1 bedroom listings, making up 43.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 78.3% of the active Airbnb listings in Middleton, indicating a high concentration in these sizes.
  • A significant 21.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Middleton.

Middleton Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Middleton

  • The most common guest capacity trend in Middleton vacation rentals is listings accommodating 2 guests (39.1%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Middleton STR market, accounting for 73.9% of listings.
  • 13.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Middleton.
  • On average, properties in Middleton are equipped to host 3.7 guests.

Middleton Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Middleton

  • The most common availability pattern in Middleton falls within the 181-270 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 78.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Middleton (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 21.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Middleton Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.3%)

1 Night

6 listings

27.3% of total

2 Nights (22.7%)

2 Nights

5 listings

22.7% of total

3 Nights (18.2%)

3 Nights

4 listings

18.2% of total

4-6 Nights (4.5%)

4-6 Nights

1 listings

4.5% of total

30+ Nights (27.3%)

30+ Nights

6 listings

27.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Middleton is 1 Night, adopted by 27.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (27.3%) caters to monthly stays (30+ nights) in Middleton, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 27.3% of Middleton hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 27.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Middleton.

Middleton Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (20%)

Super Strict 60 Days

4 listings

20% of total

Flexible (20%)

Flexible

4 listings

20% of total

Moderate (10%)

Moderate

2 listings

10% of total

Firm (30%)

Firm

6 listings

30% of total

Strict (20%)

Strict

4 listings

20% of total

Cancellation Policy Insights for Middleton

  • The prevailing Airbnb cancellation policy trend in Middleton is Firm, used by 30% of listings.
  • There's a relatively balanced mix between guest-friendly (30.0%) and stricter (50.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 30% market standard in Middleton.
  • Regularly review your cancellation policy against competitors and market demand shifts in Middleton.

Middleton STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Middleton

  • The overall average booking lead time for vacation rentals in Middleton is 60 days.
  • Guests book furthest in advance for stays during August (average 91 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (84 days avg.) sees the longest lead times, while Fall (52 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Middleton.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
  • Monitor your own booking lead times against these Middleton averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Middleton (2025)

Amenity Prevalence

Amenity Insights for Middleton

  • Essential amenities in Middleton that guests expect include: Smoke alarm, Free parking on premises, Wifi, TV, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Cooking basics, Hangers are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Middleton: Smoke alarm, Free parking on premises, Wifi, TV, Heating.
  • Prioritize adding missing essentials: Free parking on premises, Wifi, TV, Heating.
  • Consider adding popular differentiators like Kitchen or Cooking basics to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Middleton to stay competitive.

Middleton Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Middleton

  • The typical guest profile for Airbnb in Middleton consists of primarily domestic travelers (95%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 94.6% of guests.
  • Key international markets include United Kingdom (94.6%) and Australia (1.4%).
  • Top languages spoken are English (81%) followed by French (6.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Middleton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Grinton14$5,456$365.0551%
Cartmel Fell17$4,719$331.6852%
Stamford Bridge11$4,669$410.1438%
Casterton11$4,578$300.8251%
Appleby10$4,577$332.3944%
Cark11$4,540$885.2131%
Hayton13$4,333$239.5360%
Watermillock16$4,281$274.0350%
Kielder12$4,215$329.2153%
Pooley Bridge13$4,145$317.2652%

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