Melksham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Melksham in 2025? Explore comprehensive Airbnb analytics for Melksham, England, United Kingdom to uncover income potential. This 2025 STR market report for Melksham, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Melksham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Melksham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Melksham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Melksham (2025)
Understanding the monthly revenue variations for Airbnb listings in Melksham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Melksham is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Melksham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,567+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,075 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,265 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,374, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Melksham
Melksham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Melksham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Melksham:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 38% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Melksham
Average Daily Rate (ADR) Airbnb Trends in Melksham (2025)
Effective short term rental pricing strategy in Melksham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Melksham typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $215+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $171 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Melksham
Get Live Melksham Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Melksham (2025)
Peak Season (June, April, December)
- Revenue averages $3,175 per month
- Occupancy rates average 54.1%
- Daily rates average $137
Shoulder Season
- Revenue averages $2,626 per month
- Occupancy maintains around 58.0%
- Daily rates hold near $135
Low Season (January, February, March)
- Revenue drops to average $1,865 per month
- Occupancy decreases to average 45.1%
- Daily rates adjust to average $147
Seasonality Insights for Melksham
- The Airbnb seasonality in Melksham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Melksham's highest earning potential, with monthly revenues capable of climbing to $3,248, occupancy reaching a high of 70.4%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,684, occupancy could drop to 44.4%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Melksham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Melksham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Melksham (2025)
Exploring the top neighborhoods for short-term rentals in Melksham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Melksham Town Centre | The hub of Melksham with shops, cafes, and easy transport links. Ideal for visitors wanting to explore the town's amenities and local culture. | Melksham Market, The Shurnhold Fields, Melksham Assembly Hall, Local pubs and restaurants |
| Bowerhill | A popular residential area with easy access to nearby business parks and the countryside. Great for families and business travelers alike. | Bowerhill Sports Field, Nearby walking trails, Local convenience stores |
| Melksham Common | A peaceful area favored by those seeking a quieter stay close to natural landscapes. Excellent for outdoor activities and relaxation. | Melksham Common Park, Walking and cycling paths, Close proximity to the countryside |
| Semington | A charming village close to Melksham, offering a rural experience with good access to amenities. Attracts guests wanting a more tranquil environment. | St. George's Church, Village green, Local pubs, Walking paths |
| Rowde | Another lovely village setting that provides a quiet and picturesque option for travelers looking for a quaint stay with easy access to Melksham. | Rowde Village Hall, Nearby nature reserves, Woodland walks |
| Pewsey | Nearby Pewsey offers scenic views and a sense of community, with great outdoor opportunities and a charming village atmosphere. | Pewsey Downs, Local shops and cafes, St. John the Baptist Church |
| Chippenham | Only a short distance from Melksham, Chippenham offers a larger town experience with shops, restaurants, and cultural sites, appealing to a wider audience. | Chippenham Museum and Heritage Centre, Nearby parks, River Avon |
| Trowbridge | The county town of Wiltshire close to Melksham, offering diverse attractions and a vibrant scene for both leisure and business travelers. | Trowbridge Park, The Arc Theatre, Local shopping and dining options |
Understanding Airbnb License Requirements & STR Laws in Melksham (2025)
While Melksham, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Melksham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Melksham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Melkshambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Grade 2 listed building in Wiltshire
Entire Place • 4 bedrooms
Modern House near Bath & Lacock
Entire Place • 3 bedrooms
Urban Lofts - Butler
Entire Place • 1 bedroom
Luxury 3 bed charming house
Entire Place • 3 bedrooms
Wiltshire Farm Stay at LacockAlpaca ‘Grace’
Entire Place • 2 bedrooms
Wiltshire Farm stay at LacockAlpaca - ‘Blaise’
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Melksham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Melksham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 5 | $123,983 | 687 | 4.96/5.0 |
| Sue | 2 | $73,022 | 199 | 4.97/5.0 |
| Julie | 1 | $71,825 | 77 | 4.92/5.0 |
| Gary | 1 | $55,973 | 18 | 5.00/5.0 |
| Kevin | 1 | $38,407 | 135 | 4.96/5.0 |
| Tomasz | 1 | $33,650 | 112 | 4.99/5.0 |
| Raveen | 1 | $33,240 | 46 | 4.87/5.0 |
| Alexandra | 1 | $32,101 | 110 | 4.92/5.0 |
| Richard | 1 | $20,575 | 85 | 5.00/5.0 |
| Cate | 1 | $18,718 | 22 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Melksham.
Dive Deeper: Advanced Melksham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Melksham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMelksham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Melksham
- The Melksham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Melksham, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.2%) offer potential for unique stay experiences.
Melksham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Melksham
- The dominant room capacity in Melksham is 1 bedroom listings, making up 45.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.8% of the active Airbnb listings in Melksham, indicating a high concentration in these sizes.
- A significant 20.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Melksham.
Melksham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Melksham
- The most common guest capacity trend in Melksham vacation rentals is listings accommodating 4 guests (45.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Melksham STR market, accounting for 66.6% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Melksham.
- On average, properties in Melksham are equipped to host 3.7 guests.
Melksham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Melksham
- The most common availability pattern in Melksham falls within the 91-180 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Melksham (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Melksham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
26.3% of total
2 Nights
7 listings
36.8% of total
3 Nights
2 listings
10.5% of total
4-6 Nights
2 listings
10.5% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Melksham is 2 Nights, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.1%) of the Melksham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Melksham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.8% of Melksham hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Melksham.
Melksham Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
57.1% of total
Moderate
6 listings
28.6% of total
Strict
3 listings
14.3% of total
Cancellation Policy Insights for Melksham
- The prevailing Airbnb cancellation policy trend in Melksham is Flexible, used by 57.1% of listings.
- The market strongly favors guest-friendly terms, with 85.7% of listings offering Flexible or Moderate policies. This suggests guests in Melksham may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.1% market standard in Melksham.
- Given the high prevalence of Flexible policies (57.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Melksham.
Melksham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Melksham
- The overall average booking lead time for vacation rentals in Melksham is 47 days.
- Guests book furthest in advance for stays during July (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Melksham.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Melksham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Melksham (2025)
Amenity Prevalence
Amenity Insights for Melksham
- Essential amenities in Melksham that guests expect include: Free parking on premises, Smoke alarm, Wifi, Heating, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Melksham: Free parking on premises, Smoke alarm, Wifi, Heating, TV, Hot water.
- Prioritize adding missing essentials: TV, Hot water.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Melksham to stay competitive.
Melksham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Melksham
- The typical guest profile for Airbnb in Melksham consists of primarily domestic travelers (82%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 82.2% of guests.
- Key international markets include United Kingdom (82.2%) and United States (2.5%).
- Top languages spoken are English (65.5%) followed by Spanish (4.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Melksham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |