Masham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Masham in 2025? Explore comprehensive Airbnb analytics for Masham, England, United Kingdom to uncover income potential. This 2025 STR market report for Masham, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Masham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Masham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Masham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Masham (2025)
Understanding the monthly revenue variations for Airbnb listings in Masham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Masham is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Masham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,449+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,429 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,215 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,169, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Masham
Masham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Masham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Masham:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Masham
Average Daily Rate (ADR) Airbnb Trends in Masham (2025)
Effective short term rental pricing strategy in Masham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Masham typically peaks in September and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $387+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Masham
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Airbnb Seasonality Analysis & Trends in Masham (2025)
Peak Season (May, August, July)
- Revenue averages $3,467 per month
- Occupancy rates average 55.8%
- Daily rates average $213
Shoulder Season
- Revenue averages $2,786 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $215
Low Season (January, February, March)
- Revenue drops to average $1,805 per month
- Occupancy decreases to average 34.6%
- Daily rates adjust to average $210
Seasonality Insights for Masham
- The Airbnb seasonality in Masham shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Masham's highest earning potential, with monthly revenues capable of climbing to $3,632, occupancy reaching a high of 60.1%, and ADRs peaking at $220.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,695, occupancy could drop to 33.5%, and ADRs may adjust down to $207.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Masham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Masham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Masham (2025)
Exploring the top neighborhoods for short-term rentals in Masham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Masham Town Centre | The heart of Masham, known for its charming market square, historic buildings, and local shops. Ideal for guests wanting to experience the local culture and community. | Masham Market, Black Sheep Brewery, Theakston Brewery, St. Mary's Church, Masham Gallery |
| River Ure | Beautiful riverside location offering scenic views and outdoor activities. Perfect for nature lovers and those wanting to relax by the water. | River Ure walks, Fishing spots, Picnic areas, Wildlife viewing, Cycling routes |
| Hackfall Woods | A picturesque woodland area perfect for hiking and enjoying the natural scenery. Attracts visitors who appreciate outdoor activities and tranquility. | Hackfall Woods walks, Scenic viewpoints, Historic ruins, Nature trails, Picnic spots |
| Masham Sheep Fair | A unique annual event that attracts visitors from all over, celebrating Masham's sheep farming heritage. Great opportunity for short-term rentals during events. | Sheepdog demos, Craft stalls, Live music, Local food and drink, Family activities |
| Jervaulx Abbey | A serene and historic site ideal for history buffs and those seeking a peaceful retreat. The abbey's ruins and gardens offer a wonderful atmosphere for visitors. | Jervaulx Abbey ruins, Gardens, Picnic areas, Heritage walks, Local history exhibitions |
| Fountains Abbey | One of the largest and best preserved Cistercian monasteries in England, attracting history enthusiasts and those interested in architecture. | Fountains Abbey ruins, Studley Royal Water Garden, Walking trails, Picnic areas, Historic exhibitions |
| Ripon | Nearby historic city with attractions and amenities. Provides guests with access to the charm of both Masham and a larger city atmosphere. | Ripon Cathedral, Ripon Market Square, Prison and Police Museum, Fountains Abbey, Ripon Canal |
| The Dales | Incredible landscapes and outdoor activities such as hiking and cycling. Perfect for tourists looking to explore the Yorkshire Dales National Park. | Yorkshire Dales National Park, Hiking trails, Cycling routes, Scenic viewpoints, Local wildlife |
Understanding Airbnb License Requirements & STR Laws in Masham (2025)
While Masham, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Masham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Masham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mashambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Former Mechanics Institute - Grade 2 listed
Entire Place • 5 bedrooms
Old Fever Hospital with Harry Potter themed room
Entire Place • 5 bedrooms
The Old Vet’s House
Entire Place • 3 bedrooms
Marfield Lodge
Entire Place • 3 bedrooms
The Merchants House
Entire Place • 3 bedrooms
Holme View, Masham
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Masham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Masham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| William | 4 | $260,436 | 1177 | 4.84/5.0 |
| James | 2 | $108,699 | 77 | 4.83/5.0 |
| Mrs. Rita | 11 | $101,837 | 305 | 2.75/5.0 |
| Dale | 3 | $83,546 | 133 | 4.70/5.0 |
| CarolynAndSteve | 1 | $76,267 | 185 | 4.96/5.0 |
| Cottages | 1 | $62,901 | 8 | 5.00/5.0 |
| Ingrid Flute'S Yorks Hol Cotta | 2 | $62,291 | 4 | 2.50/5.0 |
| Fiona | 2 | $57,799 | 296 | 4.96/5.0 |
| Lesley | 1 | $55,913 | 150 | 4.99/5.0 |
| Yorkshire Escapes | 2 | $51,523 | 138 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Masham.
Dive Deeper: Advanced Masham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Masham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMasham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Masham
- The Masham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Masham, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
Masham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Masham
- The dominant room capacity in Masham is 2 bedrooms listings, making up 36% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.0% of the active Airbnb listings in Masham, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Masham.
Masham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Masham
- The most common guest capacity trend in Masham vacation rentals is listings accommodating 4 guests (32%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Masham STR market, accounting for 52.0% of listings.
- 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Masham.
- On average, properties in Masham are equipped to host 4.4 guests.
Masham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Masham
- The most common availability pattern in Masham falls within the 271-366 days range, representing 30% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Masham (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Masham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
10.2% of total
2 Nights
16 listings
32.7% of total
3 Nights
11 listings
22.4% of total
4-6 Nights
2 listings
4.1% of total
7-29 Nights
1 listings
2% of total
30+ Nights
14 listings
28.6% of total
Key Insights
- The most prevalent minimum stay requirement in Masham is 2 Nights, adopted by 32.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.6%) caters to monthly stays (30+ nights) in Masham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.7% of Masham hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.2% currently do.
- A 2-night minimum appears standard (32.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Masham.
Masham Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
9.1% of total
Flexible
12 listings
27.3% of total
Moderate
11 listings
25% of total
Firm
10 listings
22.7% of total
Strict
7 listings
15.9% of total
Cancellation Policy Insights for Masham
- The prevailing Airbnb cancellation policy trend in Masham is Flexible, used by 27.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.3%) and stricter (38.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 27.3% market standard in Masham.
- Regularly review your cancellation policy against competitors and market demand shifts in Masham.
Masham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Masham
- The overall average booking lead time for vacation rentals in Masham is 68 days.
- Guests book furthest in advance for stays during July (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (64 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Masham.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Masham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Masham (2025)
Amenity Prevalence
Amenity Insights for Masham
- Essential amenities in Masham that guests expect include: TV, Wifi, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hangers, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Masham: TV, Wifi, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Heating or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Masham to stay competitive.
Masham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Masham
- The typical guest profile for Airbnb in Masham consists of primarily domestic travelers (94%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 93.8% of guests.
- Key international markets include United Kingdom (93.8%) and United States (2.1%).
- Top languages spoken are English (77.4%) followed by French (8.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Masham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Stamford Bridge | 11 | $4,669 | $410.14 | 38% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Appleby | 10 | $4,577 | $332.39 | 44% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Hayton | 13 | $4,333 | $239.53 | 60% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |
| Kielder | 12 | $4,215 | $329.21 | 53% |
| Pooley Bridge | 13 | $4,145 | $317.26 | 52% |