Malmesbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Malmesbury in 2025? Explore comprehensive Airbnb analytics for Malmesbury, England, United Kingdom to uncover income potential. This 2025 STR market report for Malmesbury, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Malmesbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malmesbury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Malmesbury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Malmesbury (2025)
Understanding the monthly revenue variations for Airbnb listings in Malmesbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malmesbury is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malmesbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,404+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,333 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,951 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,193, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malmesbury
Malmesbury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Malmesbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malmesbury:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malmesbury
Average Daily Rate (ADR) Airbnb Trends in Malmesbury (2025)
Effective short term rental pricing strategy in Malmesbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malmesbury typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $318+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Malmesbury
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Airbnb Seasonality Analysis & Trends in Malmesbury (2025)
Peak Season (July, June, December)
- Revenue averages $3,788 per month
- Occupancy rates average 56.6%
- Daily rates average $195
Shoulder Season
- Revenue averages $2,959 per month
- Occupancy maintains around 50.4%
- Daily rates hold near $188
Low Season (February, March, November)
- Revenue drops to average $1,808 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $207
Seasonality Insights for Malmesbury
- The Airbnb seasonality in Malmesbury shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Malmesbury's highest earning potential, with monthly revenues capable of climbing to $3,951, occupancy reaching a high of 61.4%, and ADRs peaking at $213.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,700, occupancy could drop to 36.8%, and ADRs may adjust down to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malmesbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Malmesbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Malmesbury (2025)
Exploring the top neighborhoods for short-term rentals in Malmesbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| The Abbey | Historic center of Malmesbury, known for its stunning architecture and rich history. Perfect for tourists interested in culture and heritage sites. | Malmesbury Abbey, Tithe Barn, Old Bell Hotel, Market Cross, The River Avon Walk |
| Filands | A quaint residential area with a serene environment, ideal for families and those seeking a peaceful stay while being close to the town center. | Central Park, Malmesbury Sports Club, The Golf Club, Local shops and cafes |
| Malmesbury Town Centre | The bustling heart of Malmesbury with restaurants, shops, and access to local attractions, making it a prime location for short-term rentals. | High Street, Malmesbury Market, Heritage Centre, The Old Bell |
| Grove | Offers a more rural British experience with beautiful countryside views. Attracts guests looking for nature and relaxation away from urban hustle. | Westonbirt Arboretum, Cotswold Water Park, Nature trails |
| Westport | A charming locale with a mix of modern and historic elements, appealing to visitors wanting a small-town feel with modern accommodations. | Westport Park, Lakeside walks, Local pubs |
| Milton | A quieter area close to Malmesbury, known for its picturesque surroundings and a perfect spot for nature lovers and weekend retreats. | Countryside walks, Milton Lake, Local heritage sites |
| Minety | A nearby village with access to beautiful lakes and scenic countryside, providing a tranquil atmosphere for guests wanting to escape the city noise. | Minety Lakes, Walking trails, Local wildlife |
| Alderton | A lovely rural village that attracts families and travelers who appreciate the English countryside charm and want to enjoy local village life. | The Red Lion Pub, Local farm shops, Cycling routes |
Understanding Airbnb License Requirements & STR Laws in Malmesbury (2025)
While Malmesbury, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malmesbury to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Malmesbury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malmesburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Cotswolds chapel - Sleeps 10+
Entire Place • 5 bedrooms
Large 4 bed house, great for big families
Entire Place • 4 bedrooms
Braxted Cottage for 4 people Malmesbury
Entire Place • 2 bedrooms
Chicory Cottage: Cosy Cotswold Home
Entire Place • 2 bedrooms
Mulberry Cottage Malmesbury
Entire Place • 2 bedrooms
Luxury Bolthole in the Heart of the Cotswolds!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Malmesbury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Malmesbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Victoria | 2 | $154,468 | 403 | 4.96/5.0 |
| Saul | 1 | $85,636 | 38 | 4.92/5.0 |
| Red Kite Stays Team | 2 | $68,413 | 89 | 4.82/5.0 |
| Ruth | 2 | $67,161 | 65 | 4.97/5.0 |
| Yuan | 1 | $45,890 | 70 | 4.94/5.0 |
| Fiona | 1 | $45,423 | 290 | 4.97/5.0 |
| Bolthole Retreats | 3 | $33,875 | 110 | 4.80/5.0 |
| Tom | 1 | $29,088 | 180 | 4.98/5.0 |
| Lindy | 1 | $22,189 | 90 | 4.89/5.0 |
| Michael | 1 | $20,971 | 15 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malmesbury.
Dive Deeper: Advanced Malmesbury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malmesbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalmesbury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malmesbury
- The Malmesbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Malmesbury, House properties are the most common (64%), reflecting the local real estate landscape.
- Houses represent a significant 64% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.0%) offer potential for unique stay experiences.
Malmesbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malmesbury
- The dominant room capacity in Malmesbury is 2 bedrooms listings, making up 36% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.0% of the active Airbnb listings in Malmesbury, indicating a high concentration in these sizes.
Malmesbury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malmesbury
- The most common guest capacity trend in Malmesbury vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Malmesbury STR market, accounting for 72.0% of listings.
- 12.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malmesbury.
- On average, properties in Malmesbury are equipped to host 3.1 guests.
Malmesbury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malmesbury
- The most common availability pattern in Malmesbury falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Malmesbury (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Malmesbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
20.8% of total
2 Nights
10 listings
41.7% of total
3 Nights
4 listings
16.7% of total
4-6 Nights
2 listings
8.3% of total
30+ Nights
3 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Malmesbury is 2 Nights, adopted by 41.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.5%) of the Malmesbury Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Malmesbury, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.7% of Malmesbury hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malmesbury.
Malmesbury Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
33.3% of total
Moderate
6 listings
25% of total
Firm
1 listings
4.2% of total
Strict
9 listings
37.5% of total
Cancellation Policy Insights for Malmesbury
- The prevailing Airbnb cancellation policy trend in Malmesbury is Strict, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (58.3%) and stricter (41.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.5% market standard in Malmesbury.
- With 37.5% using Strict terms, this is a viable option in Malmesbury, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Malmesbury.
Malmesbury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Malmesbury
- The overall average booking lead time for vacation rentals in Malmesbury is 51 days.
- Guests book furthest in advance for stays during July (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Malmesbury.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Malmesbury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Malmesbury (2025)
Amenity Prevalence
Amenity Insights for Malmesbury
- Essential amenities in Malmesbury that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malmesbury: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Heating, Smoke alarm.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malmesbury to stay competitive.
Malmesbury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Malmesbury
- The typical guest profile for Airbnb in Malmesbury consists of primarily domestic travelers (82%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 82.4% of guests.
- Key international markets include United Kingdom (82.4%) and Australia (4.7%).
- Top languages spoken are English (60.6%) followed by French (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Malmesbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |