Macclesfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Macclesfield in 2025? Explore comprehensive Airbnb analytics for Macclesfield, England, United Kingdom to uncover income potential. This 2025 STR market report for Macclesfield, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Macclesfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Macclesfield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Macclesfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Macclesfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Macclesfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Macclesfield is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Macclesfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,357+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,615 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,723 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $899, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Macclesfield
Macclesfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Macclesfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Macclesfield:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Macclesfield
Average Daily Rate (ADR) Airbnb Trends in Macclesfield (2025)
Effective short term rental pricing strategy in Macclesfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Macclesfield typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Macclesfield
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Airbnb Seasonality Analysis & Trends in Macclesfield (2025)
Peak Season (June, July, December)
- Revenue averages $2,389 per month
- Occupancy rates average 54.8%
- Daily rates average $119
Shoulder Season
- Revenue averages $2,068 per month
- Occupancy maintains around 50.2%
- Daily rates hold near $116
Low Season (February, March, October)
- Revenue drops to average $1,601 per month
- Occupancy decreases to average 46.2%
- Daily rates adjust to average $117
Seasonality Insights for Macclesfield
- The Airbnb seasonality in Macclesfield shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Macclesfield's highest earning potential, with monthly revenues capable of climbing to $2,410, occupancy reaching a high of 59.5%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,428, occupancy could drop to 44.2%, and ADRs may adjust down to $112.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Macclesfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Macclesfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Macclesfield (2025)
Exploring the top neighborhoods for short-term rentals in Macclesfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Macclesfield Town Centre | The heart of Macclesfield with shops, restaurants, and bars. Ideal for guests looking to explore the town's amenities and local culture. | Macclesfield Silk Museum, St. Michael's Church, The Treacle Market, Paradise Mill, Eden Park |
| Surrounding Countryside | Attracts nature lovers with beautiful hiking trails and picturesque landscapes. Perfect for those seeking a tranquil escape from city life. | The Peak District National Park, Macclesfield Forest, The Silk Road, Tegg's Nose Country Park, Danebridge |
| Macclesfield Castle | Historical area with ruins and parkland. Great for history buffs and families seeking educational experiences while enjoying outdoor activities. | Macclesfield Castle ruins, West Park, The Old Sunday School, Macclesfield Cemetery, The Coach House |
| Bollington | Charming village nearby with scenic views. Attractive to guests wanting a quiet place close to activities like walking and cycling. | White Nancy, Bollington John Nicholas Church, Bollington Canal, Bollington Arts Centre, The Farm at Tatton |
| Tytherington | Residential suburb with good facilities and proximity to the countryside. Perfect for families and longer-term stays. | Tytherington Club, Macclesfield Golf Club, Local parks, Nearby supermarkets, Community centers |
| Gawsworth | Steeped in history with its own rural charm. Appeals to guests interested in historical sites and the countryside lifestyle. | Gawsworth Hall, Gawsworth Village, Local walking trails, Gawsworth Old Hall, Concerts in the Hall |
| Rainow | Ideal spot for hiking and enjoying nature, popular with outdoor enthusiasts. | Wildboarclough, Hiking trails, Picnic spots, Village pubs, Scenic views of the Peak District |
| Higher Poynton | Vibrant community close to the Macclesfield canal. Good for those seeking local activities and canal-side walks. | Poynton Park, The Cinema at Poynton, Poynton's Farmers Market, Canal walks, Local shops |
Understanding Airbnb License Requirements & STR Laws in Macclesfield (2025)
While Macclesfield, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Macclesfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Macclesfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Macclesfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious new build/FREE Parking/TV in each bedroom
Entire Place • 4 bedrooms
Heart of Macclesfield Former 16th Century Inn
Entire Place • 3 bedrooms
Luxury Accommodation with TV's in each room
Entire Place • 4 bedrooms
Modern Luxury 4 Bed House in Heart of Macclesfield
Entire Place • 4 bedrooms
Large fully-equipped 4bed home in tranquil spot
Entire Place • 4 bedrooms
Brink Brow | Barn Conversion
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Macclesfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Macclesfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laura | 11 | $123,373 | 627 | 4.32/5.0 |
| James | 3 | $113,861 | 154 | 4.93/5.0 |
| Our Home Short Stays | 2 | $109,160 | 30 | 4.92/5.0 |
| Kathleen Mary | 2 | $68,559 | 368 | 4.91/5.0 |
| Daniel | 2 | $61,400 | 138 | 4.89/5.0 |
| Howard | 2 | $52,963 | 44 | 4.98/5.0 |
| Host #517388424 | 1 | $45,831 | 30 | 4.97/5.0 |
| Cheryl | 1 | $42,829 | 22 | 5.00/5.0 |
| Sally | 2 | $39,767 | 163 | 4.88/5.0 |
| YourStays | 1 | $39,656 | 11 | 4.55/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Macclesfield.
Dive Deeper: Advanced Macclesfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Macclesfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMacclesfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Macclesfield
- The Macclesfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.3% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 28.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Macclesfield, House properties are the most common (46.9%), reflecting the local real estate landscape.
- Houses represent a significant 46.9% portion, catering likely to families or larger groups.
- The presence of 16.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 8.2%) offer potential for unique stay experiences.
Macclesfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Macclesfield
- The dominant room capacity in Macclesfield is 1 bedroom listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.1% of the active Airbnb listings in Macclesfield, indicating a high concentration in these sizes.
Macclesfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Macclesfield
- The most common guest capacity trend in Macclesfield vacation rentals is listings accommodating 2 guests (30.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Macclesfield STR market, accounting for 55.1% of listings.
- 14.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Macclesfield.
- On average, properties in Macclesfield are equipped to host 2.8 guests.
Macclesfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Macclesfield
- The most common availability pattern in Macclesfield falls within the 181-270 days range, representing 44.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Macclesfield (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Macclesfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
19.6% of total
2 Nights
13 listings
28.3% of total
3 Nights
6 listings
13% of total
7-29 Nights
8 listings
17.4% of total
30+ Nights
10 listings
21.7% of total
Key Insights
- The most prevalent minimum stay requirement in Macclesfield is 2 Nights, adopted by 28.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.7%) caters to monthly stays (30+ nights) in Macclesfield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.3% of Macclesfield hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Macclesfield.
Macclesfield Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.2% of total
Flexible
12 listings
26.7% of total
Moderate
21 listings
46.7% of total
Firm
8 listings
17.8% of total
Strict
3 listings
6.7% of total
Cancellation Policy Insights for Macclesfield
- The prevailing Airbnb cancellation policy trend in Macclesfield is Moderate, used by 46.7% of listings.
- The market strongly favors guest-friendly terms, with 73.4% of listings offering Flexible or Moderate policies. This suggests guests in Macclesfield may expect booking flexibility.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.7% market standard in Macclesfield.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Macclesfield.
Macclesfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Macclesfield
- The overall average booking lead time for vacation rentals in Macclesfield is 46 days.
- Guests book furthest in advance for stays during June (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Macclesfield.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Macclesfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Macclesfield (2025)
Amenity Prevalence
Amenity Insights for Macclesfield
- Essential amenities in Macclesfield that guests expect include: Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, TV, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Macclesfield: Heating, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Macclesfield to stay competitive.
Macclesfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Macclesfield
- The typical guest profile for Airbnb in Macclesfield consists of primarily domestic travelers (82%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 82.1% of guests.
- Key international markets include United Kingdom (82.1%) and United States (5.1%).
- Top languages spoken are English (66.5%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Macclesfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Abbeycwmhir | 10 | $4,502 | $259.19 | 49% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |