Ludlow Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Ludlow in 2025? Explore comprehensive Airbnb analytics for Ludlow, England, United Kingdom to uncover income potential. This 2025 STR market report for Ludlow, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 103 active listings.
Whether you're considering an Airbnb investment in Ludlow, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ludlow Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ludlow Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ludlow (2025)
Understanding the monthly revenue variations for Airbnb listings in Ludlow is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ludlow is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ludlow across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,263+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,099 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,160 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,298, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ludlow
Ludlow Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ludlow STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ludlow:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ludlow
Average Daily Rate (ADR) Airbnb Trends in Ludlow (2025)
Effective short term rental pricing strategy in Ludlow involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ludlow typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $278+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in Ludlow
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Airbnb Seasonality Analysis & Trends in Ludlow (2025)
Peak Season (May, July, August)
- Revenue averages $3,030 per month
- Occupancy rates average 56.5%
- Daily rates average $175
Shoulder Season
- Revenue averages $2,513 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $175
Low Season (January, February, March)
- Revenue drops to average $1,757 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $169
Seasonality Insights for Ludlow
- The Airbnb seasonality in Ludlow shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ludlow's highest earning potential, with monthly revenues capable of climbing to $3,177, occupancy reaching a high of 58.2%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,519, occupancy could drop to 29.6%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ludlow.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ludlow seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ludlow (2025)
Exploring the top neighborhoods for short-term rentals in Ludlow? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ludlow Town Centre | The heart of Ludlow, known for its historic charm, medieval architecture, and vibrant market culture. Attracts tourists visiting the famous Ludlow Castle and various festivals throughout the year. | Ludlow Castle, Ludlow Market, St Laurence's Church, Ludlow Food Festival, The Dinham Bridge |
| The River Teme | Scenic riverside area perfect for nature lovers and those seeking a peaceful retreat. Offers stunning views and opportunities for outdoor activities along the river. | The River Teme, Teme Park, Ludlow Brewing Company, River walk paths, Fishing spots |
| Dinham Bridge Area | A picturesque area that's great for families and couples, known for its beautiful walks and access to the attractions in Ludlow town. | Dinham Bridge, Walking trails, Ludlow's scenic countryside, Historic buildings nearby, Nearby pubs and cafes |
| Ludlow Food Centre | Attracts culinary enthusiasts with its focus on locally sourced produce and artisan goods. Popular for visitors interested in food and gastronomy. | Ludlow Food Centre, Cookery classes, Farm shop, Cafes and bistros, Local food events |
| Broadway Road | A quieter suburban area just outside the town centre, appealing to families and those looking for more space. Adjacent to parks and outdoor spaces. | Local parks, Children's play areas, Quiet residential neighborhood, Easy access to Ludlow town, Nearby nature trails |
| Wigmore | A small, charming village near Ludlow, offering a rural escape with picturesque countryside views. Ideal for guests seeking tranquility. | Wigmore Castle ruins, Countryside walks, Village events, Local pubs, Scenic views |
| Mortimer Forest | A nature lover's paradise offering extensive walking and cycling paths. Attracts outdoor enthusiasts and those looking to explore natural beauty. | Mortimer Forest trails, Wildlife watching, Picnic areas, Local flora and fauna, Access to scenic vistas |
| Clee Hill | Offers breathtaking views of the surrounding areas and is popular for hikers. Great for visitors interested in outdoor activities and adventure. | Clee Hill hiking trails, Panoramic views, Local wildlife, Outdoor sports, Nearby villages |
Understanding Airbnb License Requirements & STR Laws in Ludlow (2025)
While Ludlow, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ludlow to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ludlow (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ludlowbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Townhouse in Ludlow
Entire Place • 6 bedrooms
The Old Fire Station Ludlow
Entire Place • 4 bedrooms
Elegant Ludlow Haven: 4Bed Ultimate Tranquility
Entire Place • 4 bedrooms
Dinham
Entire Place • 2 bedrooms
Peregrine - 3 Bed Apartment in Ludlow Town Centre
Entire Place • 3 bedrooms
3 Bedroom Home in the Heart of Ludlow with Parking
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ludlow (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ludlow based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ed | 1 | $176,411 | 10 | 4.90/5.0 |
| Cottages | 3 | $124,071 | 9 | 1.62/5.0 |
| Host #482335322 | 8 | $104,195 | 6 | 0.00/5.0 |
| Melissa | 2 | $84,725 | 140 | 4.87/5.0 |
| Charlene | 1 | $73,655 | 114 | 4.96/5.0 |
| Thomas Ian | 2 | $70,613 | 218 | 4.92/5.0 |
| Toby | 1 | $61,934 | 17 | 5.00/5.0 |
| Erica | 2 | $54,785 | 107 | 4.95/5.0 |
| Chris | 2 | $54,479 | 88 | 4.79/5.0 |
| Janet | 3 | $53,418 | 19 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ludlow.
Dive Deeper: Advanced Ludlow STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ludlow. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLudlow Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ludlow
- The Ludlow Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.5% of the 103 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ludlow, House properties are the most common (60.2%), reflecting the local real estate landscape.
- Houses represent a significant 60.2% portion, catering likely to families or larger groups.
- The presence of 9.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 4.9%) offer potential for unique stay experiences.
Ludlow Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ludlow
- The dominant room capacity in Ludlow is 1 bedroom listings, making up 45.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.6% of the active Airbnb listings in Ludlow, indicating a high concentration in these sizes.
Ludlow Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ludlow
- The most common guest capacity trend in Ludlow vacation rentals is listings accommodating 2 guests (36.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ludlow STR market, accounting for 69.9% of listings.
- 13.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ludlow.
- On average, properties in Ludlow are equipped to host 3.3 guests.
Ludlow Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ludlow
- The most common availability pattern in Ludlow falls within the 91-180 days range, representing 34% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Ludlow (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ludlow Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
34.7% of total
2 Nights
36 listings
36.7% of total
3 Nights
11 listings
11.2% of total
4-6 Nights
1 listings
1% of total
7-29 Nights
2 listings
2% of total
30+ Nights
14 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ludlow is 2 Nights, adopted by 36.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.4%) of the Ludlow Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Ludlow, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.7% of Ludlow hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ludlow.
Ludlow Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
2.2% of total
Flexible
22 listings
24.4% of total
Moderate
32 listings
35.6% of total
Firm
17 listings
18.9% of total
Strict
17 listings
18.9% of total
Cancellation Policy Insights for Ludlow
- The prevailing Airbnb cancellation policy trend in Ludlow is Moderate, used by 35.6% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (37.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.6% market standard in Ludlow.
- Regularly review your cancellation policy against competitors and market demand shifts in Ludlow.
Ludlow STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ludlow
- The overall average booking lead time for vacation rentals in Ludlow is 61 days.
- Guests book furthest in advance for stays during July (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Ludlow.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Ludlow averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ludlow (2025)
Amenity Prevalence
Amenity Insights for Ludlow
- Essential amenities in Ludlow that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ludlow: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ludlow to stay competitive.
Ludlow Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ludlow
- The typical guest profile for Airbnb in Ludlow consists of primarily domestic travelers (90%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.6% of guests.
- Key international markets include United Kingdom (89.6%) and United States (3.2%).
- Top languages spoken are English (66.2%) followed by French (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ludlow Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |
| Flore | 10 | $4,534 | $347.03 | 40% |