Lowick Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Lowick in 2025? Explore comprehensive Airbnb analytics for Lowick, England, United Kingdom to uncover income potential. This 2025 STR market report for Lowick, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Lowick, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lowick Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lowick Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lowick (2025)
Understanding the monthly revenue variations for Airbnb listings in Lowick is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lowick is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lowick across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,591+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,127 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,293 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,438, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lowick
Lowick Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lowick STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lowick:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lowick
Average Daily Rate (ADR) Airbnb Trends in Lowick (2025)
Effective short term rental pricing strategy in Lowick involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lowick typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $191 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in Lowick
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Airbnb Seasonality Analysis & Trends in Lowick (2025)
Peak Season (August, June, July)
- Revenue averages $3,566 per month
- Occupancy rates average 64.9%
- Daily rates average $173
Shoulder Season
- Revenue averages $2,468 per month
- Occupancy maintains around 47.1%
- Daily rates hold near $167
Low Season (January, November, December)
- Revenue drops to average $1,629 per month
- Occupancy decreases to average 30.9%
- Daily rates adjust to average $171
Seasonality Insights for Lowick
- The Airbnb seasonality in Lowick shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lowick's highest earning potential, with monthly revenues capable of climbing to $4,013, occupancy reaching a high of 77.3%, and ADRs peaking at $182.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,392, occupancy could drop to 24.4%, and ADRs may adjust down to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lowick.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lowick seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lowick (2025)
Exploring the top neighborhoods for short-term rentals in Lowick? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lowick Village | Charming English village ideal for a peaceful getaway. Close to picturesque countryside and offers a traditional English experience to visitors. | Lowick Village Green, St. Mary's Church, Townsfield, Nearby River Till, Local cider farm |
| Norham | A historic village located on the border with Scotland, Norham has rich history and a quaint atmosphere, attracting visitors looking for exploring the border country. | Norham Castle, St. Cuthbert's Church, River Tweed, Norham Golf Club, Local walking trails |
| Berwick-upon-Tweed | A nearby coastal town that offers beautiful beaches, historical sites, and a vibrant arts scene. Great for tourists seeking a mix of history and leisure. | Berwick Castle, Berwick's Elizabethan Walls, Tweedmouth Beach, The Maltings Theatre, Local shops and restaurants |
| Wooler | Known as the gateway to the Cheviots, Wooler is popular with hikers and nature lovers. It offers stunning landscapes and local charm. | Cheviot Hills, Northumberland National Park, Wooler Common, Local markets, Historic pubs |
| Coldstream | This small town on the Scottish border provides a quaint setting with opportunities for outdoor activities and visits to historic sites. | Coldstream Museum, The Hirsel Estate, River Tweed walks, Local golf course, Historic churches |
| Alnwick | Famous for its stunning castle and beautiful gardens, Alnwick is a popular tourist destination with a rich history and vibrant community. | Alnwick Castle, The Alnwick Garden, Barter Books, Local shops and cafes, Historic market town |
| Craster | A picturesque fishing village known for its seafood, particularly kippers. Ideal for visitors looking to experience coastal life in Northumberland. | Craster Harbour, Dunstanburgh Castle, Coastal walks, Local smokehouse, St. Peter's Church |
| Seahouses | A bustling seaside village serving as a gateway to the Farne Islands. Popular with tourists for its beaches and boat trips. | Farne Islands boat trips, Northumberland Coast, Seahouses Harbour, Local fish and chips shops, Beach activities |
Understanding Airbnb License Requirements & STR Laws in Lowick (2025)
While Lowick, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lowick to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lowick (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lowickbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury self-catering home
Entire Place • 3 bedrooms
No.1 Kentstone, near Holy Island
Entire Place • 4 bedrooms
Host & Stay | The Coach House
Entire Place • 3 bedrooms
Cottage in Lowick
Entire Place • 2 bedrooms
Northstar Treehouse, beautiful unique eco-build.
Entire Place • 2 bedrooms
Beautiful hut with stunning views & 2 woodburners
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lowick (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lowick based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Harvest | 4 | $118,511 | 249 | 4.98/5.0 |
| Lydia | 3 | $105,446 | 292 | 5.00/5.0 |
| Cottages | 6 | $50,309 | 23 | 2.35/5.0 |
| Anne & Simon | 1 | $48,041 | 77 | 5.00/5.0 |
| Dale | 1 | $46,706 | 16 | 4.19/5.0 |
| Mark | 1 | $41,770 | 63 | 5.00/5.0 |
| Indra | 2 | $41,057 | 236 | 4.66/5.0 |
| Julie | 1 | $31,705 | 20 | 5.00/5.0 |
| Ian | 1 | $28,024 | 142 | 4.98/5.0 |
| Candi | 1 | $26,242 | 98 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lowick.
Dive Deeper: Advanced Lowick STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lowick. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLowick Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lowick
- The Lowick Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lowick, House properties are the most common (75.9%), reflecting the local real estate landscape.
- Houses represent a significant 75.9% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Lowick Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lowick
- The dominant room capacity in Lowick is 1 bedroom listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 65.5% of the active Airbnb listings in Lowick, indicating a high concentration in these sizes.
- A significant 31.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lowick.
Lowick Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lowick
- The most common guest capacity trend in Lowick vacation rentals is listings accommodating 2 guests (37.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Lowick STR market, accounting for 55.1% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lowick.
- On average, properties in Lowick are equipped to host 3.6 guests.
Lowick Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lowick
- The most common availability pattern in Lowick falls within the 271-366 days range, representing 31% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Lowick (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lowick Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
34.6% of total
2 Nights
5 listings
19.2% of total
3 Nights
7 listings
26.9% of total
4-6 Nights
2 listings
7.7% of total
30+ Nights
3 listings
11.5% of total
Key Insights
- The most prevalent minimum stay requirement in Lowick is 1 Night, adopted by 34.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.5%) caters to monthly stays (30+ nights) in Lowick, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.6% of Lowick hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lowick.
Lowick Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
16.7% of total
Moderate
3 listings
12.5% of total
Firm
11 listings
45.8% of total
Strict
6 listings
25% of total
Cancellation Policy Insights for Lowick
- The prevailing Airbnb cancellation policy trend in Lowick is Firm, used by 45.8% of listings.
- A majority (70.8%) of hosts in Lowick utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.8% market standard in Lowick.
- Regularly review your cancellation policy against competitors and market demand shifts in Lowick.
Lowick STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lowick
- The overall average booking lead time for vacation rentals in Lowick is 71 days.
- Guests book furthest in advance for stays during April (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Fall (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Lowick.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Lowick averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lowick (2025)
Amenity Prevalence
Amenity Insights for Lowick
- Essential amenities in Lowick that guests expect include: Smoke alarm, Heating, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Backyard, Hangers, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lowick: Smoke alarm, Heating, Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Backyard or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lowick to stay competitive.
Lowick Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lowick
- The typical guest profile for Airbnb in Lowick consists of primarily domestic travelers (93%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 93.3% of guests.
- Key international markets include United Kingdom (93.3%) and United States (1.4%).
- Top languages spoken are English (77.1%) followed by German (5.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lowick Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Hayton | 13 | $4,333 | $239.53 | 60% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |
| Kielder | 12 | $4,215 | $329.21 | 53% |
| Pooley Bridge | 13 | $4,145 | $317.26 | 52% |
| Kettlewell | 18 | $4,078 | $326.66 | 48% |
| Staveley-in-Cartmel | 25 | $4,054 | $355.95 | 47% |