Longtown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Longtown in 2025? Explore comprehensive Airbnb analytics for Longtown, England, United Kingdom to uncover income potential. This 2025 STR market report for Longtown, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Longtown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Longtown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Longtown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Longtown (2025)
Understanding the monthly revenue variations for Airbnb listings in Longtown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Longtown is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Longtown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,763+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,067 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,859 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,008, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Longtown
Longtown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Longtown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Longtown:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Longtown
Average Daily Rate (ADR) Airbnb Trends in Longtown (2025)
Effective short term rental pricing strategy in Longtown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Longtown typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $489+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $266 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Longtown
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Airbnb Seasonality Analysis & Trends in Longtown (2025)
Peak Season (August, July, December)
- Revenue averages $4,982 per month
- Occupancy rates average 52.9%
- Daily rates average $250
Shoulder Season
- Revenue averages $3,730 per month
- Occupancy maintains around 42.3%
- Daily rates hold near $233
Low Season (February, March, November)
- Revenue drops to average $2,958 per month
- Occupancy decreases to average 37.2%
- Daily rates adjust to average $258
Seasonality Insights for Longtown
- The Airbnb seasonality in Longtown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Longtown's highest earning potential, with monthly revenues capable of climbing to $5,879, occupancy reaching a high of 64.1%, and ADRs peaking at $268.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,623, occupancy could drop to 32.6%, and ADRs may adjust down to $224.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Longtown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Longtown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Longtown (2025)
Exploring the top neighborhoods for short-term rentals in Longtown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Longtown Town Centre | The heart of Longtown with a variety of shops, pubs, and restaurants. It's convenient for guests looking to explore local amenities and community events. | Longtown War Memorial, St. Mary’s Church, Local shops and cafes |
| River Esk | Scenic area near the River Esk offering beautiful countryside views. Ideal for guests who enjoy nature and outdoor activities such as hiking and fishing. | River Esk walks, Fishing spots, Nature reserves |
| Hayton | Charming village close to Longtown, offering a quieter rural experience. Great for families and those seeking a peaceful retreat with country charm. | Hayton Village Hall, Local farms, Scenic countryside |
| Lanercost | Historic village famous for Lanercost Priory. Attracts tourists interested in history and heritage, making it a great location for history buffs. | Lanercost Priory, Hadrian's Wall nearby, Lanercost Tea Room |
| Gretna Green | Just a short drive from Longtown, famous for its romantic history of elopement. Popular with couples looking for a unique getaway experience. | Famous Blacksmiths Shop, Gretna Gateway Outlet Village, Gretna Green Historic Sites |
| Blackdyke Farm | Rural area offering agricultural tourism experiences. Ideal for guests interested in farm stays and local produce. | Farm tours, Local produce shops, Countryside activities |
| Brampton | Nearby market town offering a range of shopping and dining options. It's accessible for visitors looking to explore both Longtown and its surroundings. | Market Square, Brampton's Historic Sites, Local pubs |
| Watermillock | Scenic area near Ullswater, ideal for nature lovers and outdoor enthusiasts. Perfect for those wanting to enjoy lakeside activities and scenic walks. | Ullswater Lake, Hiking trails, Water sports |
Understanding Airbnb License Requirements & STR Laws in Longtown (2025)
While Longtown, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Longtown to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Longtown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Longtownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Your fun mansion with views, chef* hot tubs* +more
Entire Place • 10 bedrooms
A magnificent farmhouse-near Hereford (sleeps 25)
Entire Place • 7 bedrooms
Brecon Beacons gorgeous views
Entire Place • 5 bedrooms
The Hay Barn at Jamie's Farm (sleeps 6)
Entire Place • 1 bedroom
Luxury 17th Century Farmhouse w/ hot tub and views
Entire Place • 4 bedrooms
Luxury countryside retreat all special occasions
Entire Place • 10 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Longtown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Longtown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Roland | 1 | $379,195 | 180 | 4.99/5.0 |
| Jamie'S Farm | 2 | $367,164 | 210 | 4.91/5.0 |
| Joey | 13 | $335,690 | 1733 | 4.85/5.0 |
| Sophia | 3 | $177,622 | 63 | 5.00/5.0 |
| Michael | 1 | $134,326 | 376 | 4.95/5.0 |
| Cottages | 2 | $95,441 | 23 | 4.71/5.0 |
| Lisa | 3 | $81,223 | 221 | 4.97/5.0 |
| Robert And Emily | 2 | $76,379 | 66 | 4.86/5.0 |
| Original Cottages - Lake Distr | 1 | $69,452 | 10 | 4.90/5.0 |
| Rebecca | 1 | $63,390 | 379 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Longtown.
Dive Deeper: Advanced Longtown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Longtown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLongtown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Longtown
- The Longtown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Longtown, House properties are the most common (52%), reflecting the local real estate landscape.
- Houses represent a significant 52% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.0%) offer potential for unique stay experiences.
Longtown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Longtown
- The dominant room capacity in Longtown is 1 bedroom listings, making up 48% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Longtown, indicating a high concentration in these sizes.
- A significant 22.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Longtown.
Longtown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Longtown
- The most common guest capacity trend in Longtown vacation rentals is listings accommodating 2 guests (26%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Longtown STR market, accounting for 50.0% of listings.
- 26.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Longtown.
- On average, properties in Longtown are equipped to host 3.7 guests.
Longtown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Longtown
- The most common availability pattern in Longtown falls within the 181-270 days range, representing 38% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Longtown (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Longtown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
33.3% of total
2 Nights
16 listings
33.3% of total
3 Nights
4 listings
8.3% of total
4-6 Nights
2 listings
4.2% of total
30+ Nights
10 listings
20.8% of total
Key Insights
- The most prevalent minimum stay requirement in Longtown is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.6%) of the Longtown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.8%) caters to monthly stays (30+ nights) in Longtown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Longtown hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Longtown.
Longtown Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
6.3% of total
Flexible
4 listings
8.3% of total
Moderate
25 listings
52.1% of total
Firm
6 listings
12.5% of total
Strict
10 listings
20.8% of total
Cancellation Policy Insights for Longtown
- The prevailing Airbnb cancellation policy trend in Longtown is Moderate, used by 52.1% of listings.
- There's a relatively balanced mix between guest-friendly (60.4%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.1% market standard in Longtown.
- Regularly review your cancellation policy against competitors and market demand shifts in Longtown.
Longtown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Longtown
- The overall average booking lead time for vacation rentals in Longtown is 81 days.
- Guests book furthest in advance for stays during June (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Longtown.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Longtown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Longtown (2025)
Amenity Prevalence
Amenity Insights for Longtown
- Essential amenities in Longtown that guests expect include: Free parking on premises, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Fire extinguisher, Backyard are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Longtown: Free parking on premises, Heating, Smoke alarm.
- Prioritize adding missing essentials: Heating, Smoke alarm.
- Consider adding popular differentiators like Hot water or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Longtown to stay competitive.
Longtown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Longtown
- The typical guest profile for Airbnb in Longtown consists of primarily domestic travelers (94%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 94.2% of guests.
- Key international markets include United Kingdom (94.2%) and United States (1.7%).
- Top languages spoken are English (74.7%) followed by French (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Longtown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |
| Flore | 10 | $4,534 | $347.03 | 40% |