Little Marcle Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Little Marcle in 2025? Explore comprehensive Airbnb analytics for Little Marcle, England, United Kingdom to uncover income potential. This 2025 STR market report for Little Marcle, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.

Whether you're considering an Airbnb investment in Little Marcle, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Little Marcle Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Little Marcle Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$263
The average rental revenue earned for an occupied room per day in Little Marcle.
Occupancy Rate(?)
40.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$41,840
Typical annual income for an Airbnb listing in Little Marcle. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-25.2%
Significant decrease (-25.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Little Marcle.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Little Marcle.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
17
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Little Marcle (2025)

Understanding the monthly revenue variations for Airbnb listings in Little Marcle is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Little Marcle is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Little Marcle across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,760+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,879 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,220 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,552, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Little Marcle

Little Marcle Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Little Marcle STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Little Marcle:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 43%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Little Marcle

Average Daily Rate (ADR) Airbnb Trends in Little Marcle (2025)

Effective short term rental pricing strategy in Little Marcle involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Little Marcle typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $453+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $332 or more.
  • Typical properties (Median) charge around $210 per night.
  • Entry-level properties (Bottom 25%) earn around $120 per night.

Average Daily Rate (ADR) Trend by Month in Little Marcle

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Airbnb Seasonality Analysis & Trends in Little Marcle (2025)

Peak Season (August, May, June)
  • Revenue averages $5,636 per month
  • Occupancy rates average 59.7%
  • Daily rates average $216
Shoulder Season
  • Revenue averages $3,617 per month
  • Occupancy maintains around 40.4%
  • Daily rates hold near $242
Low Season (January, February, March)
  • Revenue drops to average $2,650 per month
  • Occupancy decreases to average 29.3%
  • Daily rates adjust to average $293

Seasonality Insights for Little Marcle

  • The Airbnb seasonality in Little Marcle shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Little Marcle's highest earning potential, with monthly revenues capable of climbing to $7,300, occupancy reaching a high of 69.5%, and ADRs peaking at $321.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,546, occupancy could drop to 26.7%, and ADRs may adjust down to $213.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Little Marcle.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Little Marcle seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Little Marcle (2025)

Exploring the top neighborhoods for short-term rentals in Little Marcle? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Little Marcle Village
A picturesque village with charming countryside views that attract nature lovers and families looking for a peaceful retreat. Offers a rural setting while being close to larger towns for convenience.
Malvern Hills, Eastnor Castle, Herefordshire Trail, The Elgar Route, Local farms and vineyards
Ledbury Market Town
Famous for its historical buildings and vibrant market scene. Ledbury is a sought-after destination for visitors interested in shopping, dining, and exploring heritage.
Ledbury Market House, Eastnor Castle, The Church of St. Michael and All Angels, The Ledbury Heritage Centre, Local shops and cafes
Malvern Hills
Known for its stunning natural beauty and walking trails, this area attracts outdoor enthusiasts and is great for those seeking wellness retreats and scenic views.
Malvern Hills, The Morgan Motor Company, Local vineyards
Hereford City
A historical city with rich heritage and excellent amenities. Perfect for those who wish to explore urban life while enjoying proximity to nature and countryside.
Hereford Cathedral, Mappa Mundi, The Old Market, The River Wye, Local breweries
Ross-on-Wye
A beautiful market town renowned for its riverside walks and scenery. Attracts tourists looking for romantic getaways and outdoor adventures along the Wye.
The River Wye, Ross Market House, Viscount Hereford, Local artisan shops, Walking paths along the Wye
Wormsley Estate
This estate offers a luxurious countryside experience, appealing to guests looking for a quiet and exclusive retreat amidst beautiful landscapes.
Wormsley Cricket Ground, Private gardens, Adventure trails, Local wildlife
Dymock
A quaint village that attracts those interested in the arts, particularly literature. Famous for the Dymock Poets and beautiful surroundings.
St. Mary's Church, The Dymock Poets Trail, Local orchards, Scenic countryside paths
Bromyard
A small market town with a lively community spirit and a focus on festivals and events. Ideal for tourists looking for local culture and heritage.
Bromyard Downs, The Bromyard Grammar School, Local events and fairs, Nearby woodlands and trails

Understanding Airbnb License Requirements & STR Laws in Little Marcle (2025)

While Little Marcle, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Little Marcle to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Little Marcle (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Little Marclebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Paddocks-Private site 4 Lodges, Garden & Woods

The Paddocks-Private site 4 Lodges, Garden & Woods

Entire Place • 10 bedrooms

$165,158
Revenue
52.7%
Occupancy
$800.71
Daily Rate
Oasis Lodges, Toad Lodge hot tub & log burner

Oasis Lodges, Toad Lodge hot tub & log burner

Entire Place • 3 bedrooms

$74,628
Revenue
57.9%
Occupancy
$347.98
Daily Rate
Oasis Lodges, Lily Lodge with private hot tub

Oasis Lodges, Lily Lodge with private hot tub

Entire Place • 3 bedrooms

$62,837
Revenue
50.7%
Occupancy
$330.88
Daily Rate
Oasis Lodges, Dragonfly Lodge with private hot tub

Oasis Lodges, Dragonfly Lodge with private hot tub

Entire Place • 3 bedrooms

$60,615
Revenue
53.1%
Occupancy
$311.24
Daily Rate
Herefordshire Hop Store in Countryside Setting

Herefordshire Hop Store in Countryside Setting

Entire Place • 2 bedrooms

$49,002
Revenue
82.5%
Occupancy
$161.90
Daily Rate
Hazel Lodge - The Paddocks.

Hazel Lodge - The Paddocks.

Entire Place • 4 bedrooms

$43,424
Revenue
45.4%
Occupancy
$266.15
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Little Marcle (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Little Marcle based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Katie8$331,0513124.29/5.0
Michelle4$225,1451524.94/5.0
Angela3$85,4861224.98/5.0
Sara Jane1$49,0021044.99/5.0
Jim1$20,5881294.99/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Little Marcle.

Dive Deeper: Advanced Little Marcle STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Little Marcle. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Little Marcle Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Little Marcle

  • The Little Marcle Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Little Marcle, House properties are the most common (70.6%), reflecting the local real estate landscape.
  • Houses represent a significant 70.6% portion, catering likely to families or larger groups.

Little Marcle Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Little Marcle

  • The dominant room capacity in Little Marcle is 2 bedrooms listings, making up 23.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 47.0% of the active Airbnb listings in Little Marcle, indicating a high concentration in these sizes.
  • A significant 47.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Little Marcle.

Little Marcle Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Little Marcle

  • The most common guest capacity trend in Little Marcle vacation rentals is listings accommodating 2 guests (29.4%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 5 guests dominate the Little Marcle STR market, accounting for 52.9% of listings.
  • 29.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Little Marcle.
  • On average, properties in Little Marcle are equipped to host 4.6 guests.

Little Marcle Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Little Marcle

  • The most common availability pattern in Little Marcle falls within the 181-270 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 64.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Little Marcle (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 41.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Little Marcle Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (17.6%)

1 Night

3 listings

17.6% of total

2 Nights (76.5%)

2 Nights

13 listings

76.5% of total

30+ Nights (5.9%)

30+ Nights

1 listings

5.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Little Marcle is 2 Nights, adopted by 76.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (94.1%) of the Little Marcle Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 76.5% of Little Marcle hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.6% currently do.
  • A 2-night minimum appears standard (76.5%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Little Marcle.

Little Marcle Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (25%)

Flexible

4 listings

25% of total

Moderate (37.5%)

Moderate

6 listings

37.5% of total

Firm (37.5%)

Firm

6 listings

37.5% of total

Cancellation Policy Insights for Little Marcle

  • The prevailing Airbnb cancellation policy trend in Little Marcle is Moderate, used by 37.5% of listings.
  • There's a relatively balanced mix between guest-friendly (62.5%) and stricter (37.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 37.5% market standard in Little Marcle.
  • Regularly review your cancellation policy against competitors and market demand shifts in Little Marcle.

Little Marcle STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Little Marcle

  • The overall average booking lead time for vacation rentals in Little Marcle is 71 days.
  • Guests book furthest in advance for stays during July (average 111 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 46 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (99 days avg.) sees the longest lead times, while Winter (61 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Little Marcle.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
  • Monitor your own booking lead times against these Little Marcle averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Little Marcle (2025)

Amenity Prevalence

No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.

Amenity Insights for Little Marcle

  • Essential amenities in Little Marcle that guests expect include: Wifi, Backyard, Patio or balcony, Dishes and silverware, Outdoor dining area, Smoke alarm, Carbon monoxide alarm, Heating, Fire extinguisher, Free parking on premises. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Little Marcle: Wifi, Backyard, Patio or balcony, Dishes and silverware, Outdoor dining area, Smoke alarm, Carbon monoxide alarm, Heating, Fire extinguisher, Free parking on premises.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Little Marcle to stay competitive.

Little Marcle Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Little Marcle

  • The typical guest profile for Airbnb in Little Marcle consists of primarily domestic travelers (98%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.9% of guests.
  • Key international markets include United Kingdom (97.9%) and United States (0.5%).
  • Top languages spoken are English (74.4%) followed by Spanish (8.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Little Marcle Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Englishcombe13$8,558$573.6949%
Chew Magna14$6,649$399.5946%
Lambourn11$6,081$669.4728%
Long Sutton17$5,726$383.8846%
Stoke St. Michael10$5,277$424.0442%
Oldland Common13$5,093$355.4743%
Crai20$4,799$371.8546%
Dinton11$4,637$242.1658%
Limpley Stoke10$4,598$523.4752%
Flore10$4,534$347.0340%

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