Leominster Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Leominster in 2025? Explore comprehensive Airbnb analytics for Leominster, England, United Kingdom to uncover income potential. This 2025 STR market report for Leominster, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Leominster, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Leominster Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Leominster Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Leominster (2025)
Understanding the monthly revenue variations for Airbnb listings in Leominster is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Leominster is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Leominster across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,730+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,529 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,358 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,473, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Leominster
Leominster Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Leominster STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Leominster:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Leominster
Average Daily Rate (ADR) Airbnb Trends in Leominster (2025)
Effective short term rental pricing strategy in Leominster involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Leominster typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $850+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Leominster
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Airbnb Seasonality Analysis & Trends in Leominster (2025)
Peak Season (July, August, May)
- Revenue averages $3,709 per month
- Occupancy rates average 55.0%
- Daily rates average $294
Shoulder Season
- Revenue averages $2,635 per month
- Occupancy maintains around 44.9%
- Daily rates hold near $288
Low Season (January, February, March)
- Revenue drops to average $2,194 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $286
Seasonality Insights for Leominster
- The Airbnb seasonality in Leominster shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Leominster's highest earning potential, with monthly revenues capable of climbing to $4,273, occupancy reaching a high of 59.3%, and ADRs peaking at $303.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,130, occupancy could drop to 36.7%, and ADRs may adjust down to $279.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Leominster.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Leominster seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Leominster (2025)
Exploring the top neighborhoods for short-term rentals in Leominster? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Town Centre | Leominster's historic town centre is full of charm with its traditional architecture and friendly community atmosphere. It attracts visitors looking for a quaint English town experience, with local shops, cafes, and markets. | Leominster Priory, Grange Court, Leominster Market, The Olde Barbridge Inn, The Coningsby Museum |
| Berrington Hall | Berrington Hall is a National Trust property with beautiful gardens and a historic mansion. It draws visitors interested in history and nature, making it a perfect spot for short-term rentals. | Berrington Hall, Gardens and Parkland, National Trust visitor centre, Walking trails, Picnic areas |
| The River Lugg | The River Lugg and its surrounding areas provide picturesque nature walks and opportunities for relaxation. It attracts nature lovers and those wanting to escape to the countryside. | River Lugg, Fishing spots, Walking trails, Picnic areas, Wildlife observation |
| The Bromyard Road area | This residential area provides easy access to Leominster town while offering a more suburban feel. It's appealing to families and longer-stay guests. | Local parks, Community centres, Good schools, Quiet neighbourhoods |
| Eardisland | A charming village near Leominster, Eardisland is known for its scenic beauty, traditional cottages, and peaceful surroundings, making it attractive for rural retreats. | St Mary’s Church, The Old Mill, Eardisland Village Green, Walking paths along the river, Local pubs |
| Kingsland | Kingsland offers a blend of rural charm and proximity to Leominster, making it ideal for families and visitors looking for a countryside getaway with essential amenities. | Kingsland church, Local shops, Village green, Walking and cycling routes |
| Weobley | A picturesque village known for its black-and-white timbered houses, Weobley attracts visitors interested in history and the rural English experience. | Weobley Church, The Old Rectory, Village archives, Quaint pubs and cafes, Scenic countryside |
| Lucton | Lucton is a small village just outside Leominster that offers a tranquil environment, ideal for those looking to stay away from the hustle and bustle while still being near town amenities. | Lucton School, Local farms, Countryside walks, Community events, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Leominster (2025)
While Leominster, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Leominster to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Leominster (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Leominsterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Marlbrook Farm Retreat
Entire Place • 6 bedrooms
Comfortable 3-Bedroom Leominster Home with Parking
Entire Place • 3 bedrooms
Serafina cottage with hot tub
Entire Place • 2 bedrooms
The Annexe at Walnut Tree Cottage
Entire Place • 1 bedroom
The Harry Potter House Leominster,
Entire Place • 4 bedrooms
Big Barn
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Leominster (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Leominster based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| LuxuryCottages.Com | 4 | $108,244 | 73 | 4.90/5.0 |
| Andrea | 1 | $78,511 | 8 | 5.00/5.0 |
| Susan | 2 | $70,026 | 499 | 4.98/5.0 |
| Host & Stay | 4 | $60,088 | 58 | 3.67/5.0 |
| John | 1 | $51,776 | 73 | 4.84/5.0 |
| Chris | 2 | $46,438 | 138 | 4.96/5.0 |
| Mel | 1 | $36,709 | 54 | 5.00/5.0 |
| Matthew | 1 | $35,609 | 102 | 4.76/5.0 |
| Host #97238800 | 1 | $32,518 | 0 | 0.00/5.0 |
| Edward | 1 | $30,061 | 25 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Leominster.
Dive Deeper: Advanced Leominster STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Leominster. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLeominster Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Leominster
- The Leominster Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Leominster, House properties are the most common (72.4%), reflecting the local real estate landscape.
- Houses represent a significant 72.4% portion, catering likely to families or larger groups.
- The presence of 13.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others (combined 6.8%) offer potential for unique stay experiences.
Leominster Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Leominster
- The dominant room capacity in Leominster is 2 bedrooms listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.0% of the active Airbnb listings in Leominster, indicating a high concentration in these sizes.
- A significant 31.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Leominster.
Leominster Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Leominster
- The most common guest capacity trend in Leominster vacation rentals is listings accommodating 4 guests (27.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Leominster STR market, accounting for 44.8% of listings.
- 24.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Leominster.
- On average, properties in Leominster are equipped to host 4.1 guests.
Leominster Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Leominster
- The most common availability pattern in Leominster falls within the 271-366 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Leominster (27.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Leominster Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
28.6% of total
2 Nights
13 listings
46.4% of total
3 Nights
1 listings
3.6% of total
4-6 Nights
1 listings
3.6% of total
7-29 Nights
1 listings
3.6% of total
30+ Nights
4 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Leominster is 2 Nights, adopted by 46.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Leominster Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Leominster, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.4% of Leominster hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Leominster.
Leominster Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
14.3% of total
Flexible
9 listings
32.1% of total
Moderate
9 listings
32.1% of total
Firm
6 listings
21.4% of total
Cancellation Policy Insights for Leominster
- The prevailing Airbnb cancellation policy trend in Leominster is Flexible, used by 32.1% of listings.
- There's a relatively balanced mix between guest-friendly (64.2%) and stricter (21.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.1% market standard in Leominster.
- Regularly review your cancellation policy against competitors and market demand shifts in Leominster.
Leominster STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Leominster
- The overall average booking lead time for vacation rentals in Leominster is 69 days.
- Guests book furthest in advance for stays during July (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (76 days avg.) sees the longest lead times, while Fall (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Leominster.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Leominster averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Leominster (2025)
Amenity Prevalence
Amenity Insights for Leominster
- Essential amenities in Leominster that guests expect include: TV, Heating, Wifi, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Kitchen, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Leominster: TV, Heating, Wifi, Hot water.
- Prioritize adding missing essentials: Wifi, Hot water.
- Consider adding popular differentiators like Hair dryer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Leominster to stay competitive.
Leominster Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Leominster
- The typical guest profile for Airbnb in Leominster consists of primarily domestic travelers (94%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.7% of guests.
- Key international markets include United Kingdom (93.7%) and Australia (1.4%).
- Top languages spoken are English (78.2%) followed by Spanish (7.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Leominster Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |
| Flore | 10 | $4,534 | $347.03 | 40% |