Launceston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Launceston in 2025? Explore comprehensive Airbnb analytics for Launceston, England, United Kingdom to uncover income potential. This 2025 STR market report for Launceston, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Launceston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Launceston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Launceston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Launceston (2025)
Understanding the monthly revenue variations for Airbnb listings in Launceston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Launceston is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Launceston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,603+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,544 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,612 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $994, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Launceston
Launceston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Launceston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Launceston:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Launceston
Average Daily Rate (ADR) Airbnb Trends in Launceston (2025)
Effective short term rental pricing strategy in Launceston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Launceston typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $291+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $182 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Launceston
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Airbnb Seasonality Analysis & Trends in Launceston (2025)
Peak Season (July, August, May)
- Revenue averages $2,659 per month
- Occupancy rates average 52.7%
- Daily rates average $151
Shoulder Season
- Revenue averages $1,902 per month
- Occupancy maintains around 40.9%
- Daily rates hold near $157
Low Season (January, February, November)
- Revenue drops to average $1,024 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $173
Seasonality Insights for Launceston
- The Airbnb seasonality in Launceston shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Launceston's highest earning potential, with monthly revenues capable of climbing to $2,846, occupancy reaching a high of 57.6%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $774, occupancy could drop to 19.8%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Launceston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Launceston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Launceston (2025)
Exploring the top neighborhoods for short-term rentals in Launceston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Launceston, offering a mix of historical sites, shopping, and dining. Ideal for visitors looking to explore the city's rich heritage and culture. | Launceston Castle, The Works 1885, Launceston Town Hall, Grayhouse Gardens, Launceston Museum |
| St. Stephen's | A residential area with easy access to the city center and local amenities. Popular with families and those seeking a quiet neighborhood feel within reach of attractions. | St. Stephen's Church, St. Stephen's Park, shopping areas nearby, restaurants and cafes, local parks |
| Launceston River Walk | A picturesque area along the river, perfect for outdoor activities and scenic views. Great for those who enjoy nature and walking trails. | Launceston River Walk, Parks and greens along the river, Fishing spots, Picnic areas, Nature trails |
| Derriton | A suburban area offering a peaceful atmosphere, making it suitable for longer stays and family vacations. It provides easy access to Launceston and surrounding countryside. | Derriton Hall, Local parks, Nearby farms, Peaceful countryside, Walking trails |
| Trelawney | A charming neighborhood known for its historic buildings and local culture. Attracts visitors interested in the unique character of Launceston. | Trelawney Church, Local shops, Artisan markets, Historical landmarks, Cultural events |
| Dunheved | A developing area that caters to modern families. Offers a blend of convenience and community, making it attractive for tourists. | Dunheved Park, Community events, Local eateries, Family-friendly activities, Shopping centers |
| North Hill | A scenic residential area with stunning views of the town and surrounding countryside. Popular with visitors seeking relaxation and scenic landscapes. | North Hill Lookout, Local trails, Parks, Breathtaking views, Photography spots |
| St. John's | An area rich in history and character, known for its quaint streets and community feel. Attracts visitors looking for a genuine local experience. | St. John's Church, Art galleries, Historical walks, Local dining, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Launceston (2025)
While Launceston, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Launceston to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Launceston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Launcestonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Boutique Cornish Shepherd’s hut with hot tub
Entire Place • 1 bedroom
Pretty 2 bed cottage in Launceston
Entire Place • 2 bedrooms
The Forge, Trevadlock Manor (Sleeps 4)
Entire Place • 2 bedrooms
Stunning Self Contained 2 Bedroom Home Launceston
Entire Place • 2 bedrooms
Demelza
Entire Place • 2 bedrooms
Lambs' Barn, Trevadlock Manor (Sleeps 6)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Launceston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Launceston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dolly | 4 | $79,597 | 14 | 5.00/5.0 |
| Cottages | 4 | $70,726 | 21 | 3.60/5.0 |
| Kate | 1 | $40,868 | 214 | 4.99/5.0 |
| Kathryn | 2 | $32,584 | 108 | 4.83/5.0 |
| Cherryl | 1 | $30,590 | 33 | 4.73/5.0 |
| Manjit | 1 | $27,569 | 46 | 4.89/5.0 |
| Michaela | 1 | $18,744 | 34 | 4.97/5.0 |
| Joanna | 1 | $17,938 | 175 | 4.92/5.0 |
| Thomas | 1 | $14,784 | 3 | 5.00/5.0 |
| Maria | 1 | $13,520 | 59 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Launceston.
Dive Deeper: Advanced Launceston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Launceston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLaunceston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Launceston
- The Launceston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Launceston, House properties are the most common (72%), reflecting the local real estate landscape.
- Houses represent a significant 72% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo (combined 8.0%) offer potential for unique stay experiences.
Launceston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Launceston
- The dominant room capacity in Launceston is 2 bedrooms listings, making up 48% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 72.0% of the active Airbnb listings in Launceston, indicating a high concentration in these sizes.
- A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Launceston.
Launceston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Launceston
- The most common guest capacity trend in Launceston vacation rentals is listings accommodating 4 guests (48%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Launceston STR market, accounting for 72.0% of listings.
- 24.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Launceston.
- On average, properties in Launceston are equipped to host 3.9 guests.
Launceston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Launceston
- The most common availability pattern in Launceston falls within the 181-270 days range, representing 48% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Launceston (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Launceston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
9.1% of total
2 Nights
6 listings
27.3% of total
3 Nights
8 listings
36.4% of total
4-6 Nights
4 listings
18.2% of total
30+ Nights
2 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Launceston is 3 Nights, adopted by 36.4% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 36.4% of Launceston hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Launceston.
Launceston Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
18.2% of total
Flexible
4 listings
18.2% of total
Moderate
2 listings
9.1% of total
Firm
7 listings
31.8% of total
Strict
5 listings
22.7% of total
Cancellation Policy Insights for Launceston
- The prevailing Airbnb cancellation policy trend in Launceston is Firm, used by 31.8% of listings.
- A majority (54.5%) of hosts in Launceston utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.8% market standard in Launceston.
- Regularly review your cancellation policy against competitors and market demand shifts in Launceston.
Launceston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Launceston
- The overall average booking lead time for vacation rentals in Launceston is 66 days.
- Guests book furthest in advance for stays during July (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Launceston.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Launceston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Launceston (2025)
Amenity Prevalence
Amenity Insights for Launceston
- Essential amenities in Launceston that guests expect include: Wifi, Smoke alarm, Heating, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Hangers, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Launceston: Wifi, Smoke alarm, Heating, TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Cooking basics or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Launceston to stay competitive.
Launceston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Launceston
- The typical guest profile for Airbnb in Launceston consists of primarily domestic travelers (82%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 81.7% of guests.
- Key international markets include United Kingdom (81.7%) and Australia (3.6%).
- Top languages spoken are English (67.7%) followed by French (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Launceston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Llanrhidian | 15 | $4,842 | $386.18 | 53% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Trenance | 19 | $4,795 | $428.63 | 43% |
| Angle | 13 | $4,602 | $384.81 | 42% |
| Ludchurch | 15 | $4,354 | $291.87 | 43% |
| Redberth | 29 | $4,103 | $223.37 | 59% |
| Higher Crackington | 17 | $3,731 | $340.74 | 37% |
| Milverton | 11 | $3,675 | $393.89 | 37% |
| Pennorth | 13 | $3,595 | $417.69 | 37% |
| Gilwern | 22 | $3,505 | $193.56 | 53% |