Kirkby Stephen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Kirkby Stephen in 2025? Explore comprehensive Airbnb analytics for Kirkby Stephen, England, United Kingdom to uncover income potential. This 2025 STR market report for Kirkby Stephen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Kirkby Stephen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kirkby Stephen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kirkby Stephen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kirkby Stephen (2025)
Understanding the monthly revenue variations for Airbnb listings in Kirkby Stephen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kirkby Stephen is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kirkby Stephen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,334+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,199 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,639 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,466, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kirkby Stephen
Kirkby Stephen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kirkby Stephen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kirkby Stephen:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kirkby Stephen
Average Daily Rate (ADR) Airbnb Trends in Kirkby Stephen (2025)
Effective short term rental pricing strategy in Kirkby Stephen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kirkby Stephen typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $430+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $278 or more.
- Typical properties (Median) charge around $186 per night.
- Entry-level properties (Bottom 25%) earn around $137 per night.
Average Daily Rate (ADR) Trend by Month in Kirkby Stephen
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Airbnb Seasonality Analysis & Trends in Kirkby Stephen (2025)
Peak Season (May, April, August)
- Revenue averages $5,517 per month
- Occupancy rates average 54.3%
- Daily rates average $292
Shoulder Season
- Revenue averages $3,503 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $270
Low Season (January, March, December)
- Revenue drops to average $2,572 per month
- Occupancy decreases to average 37.0%
- Daily rates adjust to average $235
Seasonality Insights for Kirkby Stephen
- The Airbnb seasonality in Kirkby Stephen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kirkby Stephen's highest earning potential, with monthly revenues capable of climbing to $6,015, occupancy reaching a high of 59.1%, and ADRs peaking at $299.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,460, occupancy could drop to 34.7%, and ADRs may adjust down to $229.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kirkby Stephen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kirkby Stephen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kirkby Stephen (2025)
Exploring the top neighborhoods for short-term rentals in Kirkby Stephen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kirkby Stephen Town Centre | The heart of Kirkby Stephen, where visitors can find shops, cafes, and local services. Ideal for tourists wanting easy access to amenities and attractions. | St. Stephen's Church, Local shops and cafes, The Shop at Hallbankgate, Nearby walking trails, Town centre market events |
| High Street | A vibrant street with a mix of traditional and contemporary shops. A popular area for visitors looking to explore local offerings and enjoy local cuisine. | Local pubs, Art galleries, Gift shops, Restaurants, Historic buildings |
| Appleby | Nearby market town known for its historic architecture and the annual Horse Fair. Attracts visitors to the area looking for history and culture. | Appleby Castle, Appleby Heritage Centre, St. Lawrence's Church, Local parks, Horse fair events |
| Ravenstonedale | A picturesque village located just outside Kirkby Stephen, known for its stunning scenery and outdoor activities. Popular for nature lovers and hikers. | Kirkby Stephen Grammar School, Nearby walking trails, Beautiful countryside views, Historic village church, Local wildlife |
| Mallerstang | A scenic area known for its natural beauty and the presence of the River Ure. Ideal for guests wishing to escape to nature and partake in outdoor adventures. | Wild boar park, Hayeswater reservoir, River Ure, Mallerstang Chapel, Scenic walking trails |
| Brough | A small village with rich history, including Brough Castle. Attracts history enthusiasts and those looking for a quiet retreat. | Brough Castle, St. Michael's Church, Local walking paths, Historic ruins, Quiet countryside |
| Great Asby | A charming village known for its tranquil atmosphere and beautiful countryside surroundings. Ideal for relaxation and rural experiences. | St. Aidan's Church, Walking paths, Local farms, Natural beauty, Village events |
| Kirkby Stephen Moor | An area for hiking and enjoying the stunning views of the Yorkshire Dales. Perfect for adventure-seekers and outdoor enthusiasts. | Yorkshire Dales National Park, Hiking trails, Stunning viewpoints, Wildlife watching, Photography opportunities |
Understanding Airbnb License Requirements & STR Laws in Kirkby Stephen (2025)
While Kirkby Stephen, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kirkby Stephen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kirkby Stephen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kirkby Stephenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Redmayne House
Entire Place • 8 bedrooms
Large family, wheelchair friendly with a hot tub
Entire Place • 7 bedrooms
The Gatehouse Beckfoot Hall
Entire Place • 2 bedrooms
Romantic Rural Cosy Cabin with Hot Tub
Entire Place • 1 bedroom
The Coach House
Entire Place • 4 bedrooms
Cosy Cabin with Hot Tub near the Yorkshire Dales
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kirkby Stephen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kirkby Stephen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 8 | $252,268 | 95 | 3.07/5.0 |
| UK Luxury | 1 | $188,726 | 10 | 4.80/5.0 |
| Sandwath Farm By Wigwam Holida | 3 | $168,595 | 148 | 5.00/5.0 |
| Christian | 1 | $123,325 | 71 | 4.93/5.0 |
| Jojo | 1 | $39,731 | 7 | 4.57/5.0 |
| Chris | 1 | $34,712 | 150 | 4.99/5.0 |
| Ian | 1 | $34,418 | 324 | 4.90/5.0 |
| Tracy | 1 | $32,295 | 106 | 4.94/5.0 |
| Clare | 1 | $31,038 | 33 | 5.00/5.0 |
| Mark | 1 | $30,946 | 203 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kirkby Stephen.
Dive Deeper: Advanced Kirkby Stephen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kirkby Stephen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKirkby Stephen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kirkby Stephen
- The Kirkby Stephen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kirkby Stephen, House properties are the most common (71.9%), reflecting the local real estate landscape.
- Houses represent a significant 71.9% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Kirkby Stephen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kirkby Stephen
- The dominant room capacity in Kirkby Stephen is 1 bedroom listings, making up 40.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 62.5% of the active Airbnb listings in Kirkby Stephen, indicating a high concentration in these sizes.
- A significant 34.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kirkby Stephen.
Kirkby Stephen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kirkby Stephen
- The most common guest capacity trend in Kirkby Stephen vacation rentals is listings accommodating 2 guests (31.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Kirkby Stephen STR market, accounting for 50.1% of listings.
- 28.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kirkby Stephen.
- On average, properties in Kirkby Stephen are equipped to host 3.9 guests.
Kirkby Stephen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kirkby Stephen
- The most common availability pattern in Kirkby Stephen falls within the 271-366 days range, representing 46.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Kirkby Stephen (28.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kirkby Stephen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
63.3% of total
2 Nights
6 listings
20% of total
30+ Nights
5 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Kirkby Stephen is 1 Night, adopted by 63.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.3%) of the Kirkby Stephen Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Kirkby Stephen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.3% of Kirkby Stephen hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kirkby Stephen.
Kirkby Stephen Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
25% of total
Flexible
5 listings
20.8% of total
Moderate
7 listings
29.2% of total
Firm
5 listings
20.8% of total
Strict
1 listings
4.2% of total
Cancellation Policy Insights for Kirkby Stephen
- The prevailing Airbnb cancellation policy trend in Kirkby Stephen is Moderate, used by 29.2% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (25.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.2% market standard in Kirkby Stephen.
- Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Kirkby Stephen.
Kirkby Stephen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kirkby Stephen
- The overall average booking lead time for vacation rentals in Kirkby Stephen is 58 days.
- Guests book furthest in advance for stays during June (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Kirkby Stephen.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Kirkby Stephen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kirkby Stephen (2025)
Amenity Prevalence
Amenity Insights for Kirkby Stephen
- Essential amenities in Kirkby Stephen that guests expect include: Smoke alarm, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, TV, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kirkby Stephen: Smoke alarm, Heating, Kitchen.
- Prioritize adding missing essentials: Heating, Kitchen.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kirkby Stephen to stay competitive.
Kirkby Stephen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kirkby Stephen
- The typical guest profile for Airbnb in Kirkby Stephen consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.0% of guests.
- Key international markets include United Kingdom (92%) and United States (1.3%).
- Top languages spoken are English (83%) followed by French (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Manchester.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kirkby Stephen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| City of Edinburgh | 4,312 | $4,528 | $274.67 | 61% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |