Ironbridge Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Ironbridge in 2025? Explore comprehensive Airbnb analytics for Ironbridge, England, United Kingdom to uncover income potential. This 2025 STR market report for Ironbridge, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Ironbridge, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ironbridge Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ironbridge Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ironbridge (2025)
Understanding the monthly revenue variations for Airbnb listings in Ironbridge is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ironbridge is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ironbridge across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,378+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,862 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,681 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $900, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ironbridge
Ironbridge Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ironbridge STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ironbridge:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ironbridge
Average Daily Rate (ADR) Airbnb Trends in Ironbridge (2025)
Effective short term rental pricing strategy in Ironbridge involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ironbridge typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $242+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Ironbridge
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Airbnb Seasonality Analysis & Trends in Ironbridge (2025)
Peak Season (June, April, August)
- Revenue averages $2,634 per month
- Occupancy rates average 46.0%
- Daily rates average $160
Shoulder Season
- Revenue averages $2,116 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $163
Low Season (January, February, March)
- Revenue drops to average $1,572 per month
- Occupancy decreases to average 32.7%
- Daily rates adjust to average $166
Seasonality Insights for Ironbridge
- The Airbnb seasonality in Ironbridge shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ironbridge's highest earning potential, with monthly revenues capable of climbing to $2,664, occupancy reaching a high of 53.5%, and ADRs peaking at $176.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,519, occupancy could drop to 31.0%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ironbridge.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ironbridge seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ironbridge (2025)
Exploring the top neighborhoods for short-term rentals in Ironbridge? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ironbridge Gorge | A UNESCO World Heritage site known for its stunning natural beauty and historical significance as a birthplace of the Industrial Revolution. Popular destination for tourists interested in history and nature. | Iron Bridge, Museum of the Gorge, Coalbrookdale Museum of Iron, Blists Hill Victorian Town, The Tar Tunnel, The Ironbridge Riverwalk |
| Ironbridge Village | Charming village atmosphere with picturesque views and a rich historical background. Attracts tourists looking for a quaint stay close to attractions. | Ironbridge, The Old Tollhouse, St. Luke's Church, Local shops, Cafés, Scenic walks along the River Severn |
| Coalbrookdale | Historic village next to Ironbridge, known for its iron-making history. Offers unique educational experiences related to industrial heritage. | The Museum of Iron, Dale End Park, The Croft, Coalbrookdale's historic homes, Nature walks, Open air exhibitions |
| The Severn | The River Severn offers serene views and activities such as boating, fishing, and riverside walks. Ideal for nature lovers and those seeking a relaxing getaway. | Severn River Trails, Boating tours, Picnic areas, Fishing spots, Photography locations, Historical sites along the river |
| Benthall | A small village near Ironbridge with beautiful landscapes and access to the Benthall Hall, inviting culture and nature enthusiasts alike. | Benthall Hall, Benthall View Point, Nature walks, Historic architecture, Local gardens, Art exhibitions |
| Madeley | A local town with a rich history and proximity to Ironbridge. Great for an authentic local experience while still being close to tourist attractions. | Madeley Market, Local pubs, St. Mary’s Church, Shopping areas, Community events, Nature parks |
| Little Dawley | A quaint suburb of Telford, providing access to Ironbridge with a quieter, more residential vibe, suitable for family visits. | Local parks, Historical buildings, Family-friendly activities, Community spaces, Shopping areas, Public transport access |
| Telford Town Centre | The commercial hub of Telford, providing modern amenities and easy access to transport. Good for business travelers and those looking for convenience. | Telford Shopping Centre, Southwater Event Group, The International Centre, Local restaurants, Parks, Cultural venues |
Understanding Airbnb License Requirements & STR Laws in Ironbridge (2025)
While Ironbridge, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ironbridge to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ironbridge (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ironbridgebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Number Six: 3-Bedroom Iron Bridge Views
Entire Place • 3 bedrooms
1 Severn Bank
Entire Place • 3 bedrooms
Forget Me Not Cottage
Entire Place • 3 bedrooms
Ironmasters House - Overlooking The Iron Bridge
Entire Place • 2 bedrooms
27 The Wharfage, in the heart of Ironbridge
Entire Place • 3 bedrooms
Ironbridge View Townhouse Fab view of the Bridge!
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ironbridge (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ironbridge based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Charlie | 6 | $161,008 | 101 | 4.83/5.0 |
| Cottages | 2 | $85,009 | 20 | 4.77/5.0 |
| Simon | 4 | $84,416 | 192 | 4.75/5.0 |
| Jenny | 2 | $52,169 | 210 | 4.91/5.0 |
| Melissa | 1 | $38,946 | 39 | 4.77/5.0 |
| Sally | 1 | $38,026 | 63 | 4.67/5.0 |
| Susan | 1 | $35,039 | 29 | 5.00/5.0 |
| Stuart | 1 | $30,779 | 113 | 4.90/5.0 |
| Sally | 1 | $30,256 | 51 | 4.82/5.0 |
| Georgina | 3 | $27,593 | 17 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ironbridge.
Dive Deeper: Advanced Ironbridge STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ironbridge. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIronbridge Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ironbridge
- The Ironbridge Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ironbridge, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.8%) offer potential for unique stay experiences.
Ironbridge Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ironbridge
- The dominant room capacity in Ironbridge is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.3% of the active Airbnb listings in Ironbridge, indicating a high concentration in these sizes.
Ironbridge Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ironbridge
- The most common guest capacity trend in Ironbridge vacation rentals is listings accommodating 4 guests (36.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ironbridge STR market, accounting for 72.2% of listings.
- On average, properties in Ironbridge are equipped to host 3.4 guests.
Ironbridge Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ironbridge
- The most common availability pattern in Ironbridge falls within the 181-270 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ironbridge (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ironbridge Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
40.6% of total
2 Nights
9 listings
28.1% of total
3 Nights
8 listings
25% of total
30+ Nights
2 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ironbridge is 1 Night, adopted by 40.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.7%) of the Ironbridge Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.6% of Ironbridge hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ironbridge.
Ironbridge Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
5.7% of total
Non-refundable
2 listings
5.7% of total
Super Strict 30 Days
3 listings
8.6% of total
Refundable
2 listings
5.7% of total
Flexible
7 listings
20% of total
Moderate
8 listings
22.9% of total
Firm
8 listings
22.9% of total
Strict
3 listings
8.6% of total
Cancellation Policy Insights for Ironbridge
- The prevailing Airbnb cancellation policy trend in Ironbridge is Moderate, used by 22.9% of listings.
- There's a relatively balanced mix between guest-friendly (42.9%) and stricter (31.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 22.9% market standard in Ironbridge.
- Using a Strict policy might deter some guests, as only 8.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ironbridge.
Ironbridge STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ironbridge
- The overall average booking lead time for vacation rentals in Ironbridge is 59 days.
- Guests book furthest in advance for stays during May (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (71 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Ironbridge.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Ironbridge averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ironbridge (2025)
Amenity Prevalence
Amenity Insights for Ironbridge
- Essential amenities in Ironbridge that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Smoke alarm, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ironbridge: Heating, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ironbridge to stay competitive.
Ironbridge Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ironbridge
- The typical guest profile for Airbnb in Ironbridge consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 88.9% of guests.
- Key international markets include United Kingdom (88.9%) and United States (5.1%).
- Top languages spoken are English (69.4%) followed by German (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Ketley.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ironbridge Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |
| Flore | 10 | $4,534 | $347.03 | 40% |