Ipswich Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Ipswich in 2025? Explore comprehensive Airbnb analytics for Ipswich, England, United Kingdom to uncover income potential. This 2025 STR market report for Ipswich, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 148 active listings.
Whether you're considering an Airbnb investment in Ipswich, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ipswich Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ipswich Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ipswich (2025)
Understanding the monthly revenue variations for Airbnb listings in Ipswich is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ipswich is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ipswich across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,750+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,505 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,168 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $560, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ipswich
Ipswich Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ipswich STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ipswich:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ipswich
Average Daily Rate (ADR) Airbnb Trends in Ipswich (2025)
Effective short term rental pricing strategy in Ipswich involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ipswich typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Ipswich
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Airbnb Seasonality Analysis & Trends in Ipswich (2025)
Peak Season (May, April, August)
- Revenue averages $2,326 per month
- Occupancy rates average 45.4%
- Daily rates average $139
Shoulder Season
- Revenue averages $2,026 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $139
Low Season (January, February, March)
- Revenue drops to average $1,292 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $133
Seasonality Insights for Ipswich
- The Airbnb seasonality in Ipswich shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ipswich's highest earning potential, with monthly revenues capable of climbing to $2,441, occupancy reaching a high of 48.1%, and ADRs peaking at $141.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,032, occupancy could drop to 29.7%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ipswich.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ipswich seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ipswich (2025)
Exploring the top neighborhoods for short-term rentals in Ipswich? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St Mary-Le-Tower | A popular residential area close to the town center, known for its picturesque streets and community vibe. Ideal for families and travelers seeking a peaceful retreat with easy access to local amenities. | St Mary-Le-Tower Church, Local parks, Ipswich Waterfront, Cultural venues, Shopping centers |
| The Waterfront | Ipswich's vibrant waterfront area, known for its restaurants, bars, and cultural attractions. A prime location for tourists looking to enjoy the scenic views and lively atmosphere. | University Campus Suffolk, Ipswich Waterfront Innovation Centre, Restaurants along the quay, Cultural events, Maritime activities |
| Rushmere St Andrew | A residential suburb that provides a balance of urban and suburban life, situated close to green spaces and amenities, appealing to families and longer-term stays. | Rushmere Common, Local supermarkets, Ipswich Waterfront, Public transport links, Nearby parks |
| Chantry | A diverse area with a mix of residential and commercial spots, offering good transport links and access to schools and parks, making it suitable for families and business travelers. | Chantry Park, Schools and educational institutions, Local shops, Public transport access, Peaceful residential areas |
| East Ipswich | A well-established residential area with a variety of facilities, perfect for those looking for a quieter stay while still being within reach of the town center and attractions. | Local parks, Educational institutions, Shopping locales, Good public transport connections, Family-friendly environment |
| Westerfield | A charming rural village close to Ipswich, offering a tranquil atmosphere and a different experience for travelers looking to escape the city, yet remain nearby. | Countryside views, Local farm shops, Peaceful walking paths, Community events, Nearby Ipswich attractions |
| Bramford | A quaint village on the outskirts of Ipswich, offering a serene environment ideal for those seeking a getaway close to nature and local countryside activities. | Bramford River, Village events, Nature walks, Local pubs and restaurants, Historic sites |
| Kesgrave | A popular suburb with strong community values, great schools and parks, making it attractive for families and longer-term Airbnb guests. | Kesgrave Community Centre, Local parks, Nearby amenities, Transport links to Ipswich, Family-friendly atmosphere |
Understanding Airbnb License Requirements & STR Laws in Ipswich (2025)
While Ipswich, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ipswich to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ipswich (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ipswichbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Self Catering House sleeping up to 30 people
Entire Place • 14 bedrooms
Unique 5BD Farm House Perfect for Relaxing
Entire Place • 5 bedrooms
4 Bedroom Detached House Sleeps 7
Entire Place • 4 bedrooms
Cosy Ipswich House
Entire Place • 3 bedrooms
Waterfront 2 bed apartment with views over Ipswich
Entire Place • 2 bedrooms
Comfy Pad - Sleeps 7 - 6 Beds - Parking/WIFI/Pets
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ipswich (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ipswich based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martin | 13 | $384,936 | 147 | 3.74/5.0 |
| Veronica | 1 | $108,636 | 42 | 4.93/5.0 |
| Host #564464157 | 8 | $105,799 | 4 | 0.00/5.0 |
| Conor | 3 | $94,733 | 163 | 4.73/5.0 |
| Kie | 4 | $89,531 | 87 | 4.80/5.0 |
| Ben | 2 | $70,781 | 334 | 4.94/5.0 |
| Andrew | 5 | $70,084 | 145 | 4.78/5.0 |
| Host & Stay | 2 | $70,021 | 22 | 4.68/5.0 |
| Victoria | 1 | $60,112 | 20 | 4.95/5.0 |
| Chaim | 2 | $46,803 | 14 | 4.17/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ipswich.
Dive Deeper: Advanced Ipswich STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ipswich. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIpswich Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ipswich
- The Ipswich Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.2% of the 148 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Ipswich, House properties are the most common (50.7%), reflecting the local real estate landscape.
- Houses represent a significant 50.7% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.7%) offer potential for unique stay experiences.
Ipswich Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ipswich
- The dominant room capacity in Ipswich is 1 bedroom listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.7% of the active Airbnb listings in Ipswich, indicating a high concentration in these sizes.
Ipswich Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ipswich
- The most common guest capacity trend in Ipswich vacation rentals is listings accommodating 2 guests (20.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ipswich STR market, accounting for 38.5% of listings.
- 21.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ipswich.
- On average, properties in Ipswich are equipped to host 3.1 guests.
Ipswich Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ipswich
- The most common availability pattern in Ipswich falls within the 271-366 days range, representing 45.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ipswich (33.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ipswich Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
27.3% of total
2 Nights
46 listings
35.9% of total
3 Nights
15 listings
11.7% of total
4-6 Nights
9 listings
7% of total
7-29 Nights
14 listings
10.9% of total
30+ Nights
9 listings
7% of total
Key Insights
- The most prevalent minimum stay requirement in Ipswich is 2 Nights, adopted by 35.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.2%) of the Ipswich Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.9% of Ipswich hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ipswich.
Ipswich Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
5 listings
4.4% of total
Super Strict 30 Days
1 listings
0.9% of total
Super Strict 60 Days
1 listings
0.9% of total
Refundable
5 listings
4.4% of total
Flexible
34 listings
29.8% of total
Moderate
31 listings
27.2% of total
Firm
9 listings
7.9% of total
Strict
28 listings
24.6% of total
Cancellation Policy Insights for Ipswich
- The prevailing Airbnb cancellation policy trend in Ipswich is Flexible, used by 29.8% of listings.
- There's a relatively balanced mix between guest-friendly (57.0%) and stricter (32.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29.8% market standard in Ipswich.
- Regularly review your cancellation policy against competitors and market demand shifts in Ipswich.
Ipswich STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ipswich
- The overall average booking lead time for vacation rentals in Ipswich is 36 days.
- Guests book furthest in advance for stays during May (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (45 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Ipswich.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Ipswich averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ipswich (2025)
Amenity Prevalence
Amenity Insights for Ipswich
- Essential amenities in Ipswich that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ipswich: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ipswich to stay competitive.
Ipswich Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ipswich
- The typical guest profile for Airbnb in Ipswich consists of primarily domestic travelers (81%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 81.4% of guests.
- Key international markets include United Kingdom (81.4%) and United States (4.4%).
- Top languages spoken are English (64.7%) followed by French (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ipswich Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cliffe | 12 | $3,159 | $220.16 | 45% |
| Sevenoaks | 168 | $3,040 | $271.64 | 44% |
| Koekelare | 11 | $2,721 | $249.99 | 37% |
| Diksmuide | 40 | $2,481 | $282.32 | 38% |
| Braintree | 172 | $2,477 | $247.46 | 39% |
| Uttlesford | 224 | $2,473 | $215.84 | 46% |
| Canterbury | 1,087 | $2,383 | $208.33 | 46% |
| Tunbridge Wells | 348 | $2,373 | $237.84 | 45% |
| Gistel | 11 | $2,337 | $203.00 | 40% |
| King's Lynn and West Norfolk | 1,134 | $2,309 | $257.03 | 41% |