Hugh Town Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Hugh Town in 2025? Explore comprehensive Airbnb analytics for Hugh Town, England, United Kingdom to uncover income potential. This 2025 STR market report for Hugh Town, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Hugh Town, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hugh Town Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hugh Town Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hugh Town (2025)
Understanding the monthly revenue variations for Airbnb listings in Hugh Town is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hugh Town is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hugh Town across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,303+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,990 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,484 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,920, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hugh Town
Hugh Town Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hugh Town STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hugh Town:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hugh Town
Average Daily Rate (ADR) Airbnb Trends in Hugh Town (2025)
Effective short term rental pricing strategy in Hugh Town involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hugh Town typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $316+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $249 or more.
- Typical properties (Median) charge around $204 per night.
- Entry-level properties (Bottom 25%) earn around $134 per night.
Average Daily Rate (ADR) Trend by Month in Hugh Town
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Airbnb Seasonality Analysis & Trends in Hugh Town (2025)
Peak Season (July, June, May)
- Revenue averages $6,306 per month
- Occupancy rates average 75.6%
- Daily rates average $213
Shoulder Season
- Revenue averages $3,919 per month
- Occupancy maintains around 52.8%
- Daily rates hold near $212
Low Season (January, February, November)
- Revenue drops to average $1,151 per month
- Occupancy decreases to average 22.9%
- Daily rates adjust to average $210
Seasonality Insights for Hugh Town
- The Airbnb seasonality in Hugh Town shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hugh Town's highest earning potential, with monthly revenues capable of climbing to $6,487, occupancy reaching a high of 77.4%, and ADRs peaking at $218.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $946, occupancy could drop to 17.8%, and ADRs may adjust down to $205.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hugh Town.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hugh Town seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hugh Town (2025)
Exploring the top neighborhoods for short-term rentals in Hugh Town? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hugh Town Beach | A beautiful beach area that's perfect for relaxing and enjoying the coastal views. This location is popular with families and couples visiting the Isles of Scilly. | Hugh Town Beach, Tresco Abbey Garden, St Mary's Island, Hugh Town harbour, Scillonian III ferry service, Buzza Tower |
| St Mary's Island | The largest island in the Isles of Scilly, known for its stunning landscapes and charming villages. A great spot for those looking to explore nature and local culture. | St Mary's Church, Isles of Scilly Museum, Porthcressa Beach, The Garrison, Old Town |
| Tresco | Famed for the Tresco Abbey Garden and its serene beauty, this area attracts nature lovers and those seeking tranquility away from the hustle and bustle. | Tresco Abbey Garden, The Flying Boat Cafe, Great Pool, Tresco Island, Bennett's Cove |
| Hugh Town Promenade | This attractive promenade is perfect for leisurely walks and offers picturesque views of the harbour, making it a favorite spot for tourists. | Promenade views, Coastal walks, Restaurants, Local shops, Wildlife spotting |
| St Agnes | A small and charming island known for its rugged beauty and stunning beaches. A perfect escape for those looking for a less commercialized experience. | St Agnes Lighthouse, Cove Beach, Hugh Town views, Walking trails, Secluded beaches |
| Bryher | A quieter island with breathtaking scenery and beautiful coastline, ideal for those wanting to enjoy nature and outdoor activities. | Church of St. Etheldreda, Bryher's beaches, Walking trails, Birdwatching spots, Local pubs |
| The Garrison | A historic area with old Forts and stunning views of the islands. It draws visitors interested in history and beautiful landscapes. | Star Castle, Garrison walls, Nature walks, Historic buildings, Scenic views |
| Local Markets and Shops | Hugh Town's local markets and shops offer an authentic taste of the Isles of Scilly culture and produce. A must-visit for foodies and shoppers alike. | Local artisan products, Fresh seafood, Craft vendors, Cafes, Souvenir shops |
Understanding Airbnb License Requirements & STR Laws in Hugh Town (2025)
While Hugh Town, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hugh Town to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hugh Town (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hugh Townbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charlie's Cottage
Entire Place • 3 bedrooms
Clemy's Cottage
Entire Place • 3 bedrooms
Beautiful Bella Maria with Sea Views!
Entire Place • 2 bedrooms
Lovely home above the beautiful Porthmellon Beach
Entire Place • 3 bedrooms
Scilly Watchhouse Flat 2 St Mary’s Isles of Scilly
Entire Place • 3 bedrooms
Cosy coastal flat - minutes from the beach
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hugh Town (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hugh Town based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Liz | 3 | $133,401 | 87 | 4.86/5.0 |
| Tim | 1 | $93,683 | 14 | 4.93/5.0 |
| Hannah | 1 | $54,109 | 33 | 4.79/5.0 |
| Zenna | 5 | $50,877 | 26 | 3.94/5.0 |
| Hattie | 1 | $49,639 | 106 | 4.79/5.0 |
| Ginny | 1 | $43,451 | 48 | 4.67/5.0 |
| Host #108672752 | 1 | $31,792 | 0 | 0.00/5.0 |
| Host #325627297 | 1 | $30,772 | 9 | 4.89/5.0 |
| Vic | 1 | $28,086 | 25 | 4.96/5.0 |
| Anita | 1 | $25,766 | 39 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hugh Town.
Dive Deeper: Advanced Hugh Town STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hugh Town. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHugh Town Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hugh Town
- The Hugh Town Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hugh Town, Apartment/Condo properties are the most common (65%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
Hugh Town Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hugh Town
- The dominant room capacity in Hugh Town is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 65.0% of the active Airbnb listings in Hugh Town, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hugh Town.
Hugh Town Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hugh Town
- The most common guest capacity trend in Hugh Town vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Hugh Town STR market, accounting for 55.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hugh Town.
- On average, properties in Hugh Town are equipped to host 3.8 guests.
Hugh Town Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hugh Town
- The most common availability pattern in Hugh Town falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hugh Town (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hugh Town Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
3 Nights
2 listings
11.1% of total
4-6 Nights
6 listings
33.3% of total
7-29 Nights
7 listings
38.9% of total
30+ Nights
3 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Hugh Town is 7-29 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Hugh Town, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 38.9% of Hugh Town hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hugh Town.
Hugh Town Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
5.6% of total
Moderate
2 listings
11.1% of total
Firm
2 listings
11.1% of total
Strict
13 listings
72.2% of total
Cancellation Policy Insights for Hugh Town
- The prevailing Airbnb cancellation policy trend in Hugh Town is Strict, used by 72.2% of listings.
- A majority (83.3%) of hosts in Hugh Town utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 72.2% market standard in Hugh Town.
- With 72.2% using Strict terms, this is a viable option in Hugh Town, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hugh Town.
Hugh Town STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hugh Town
- The overall average booking lead time for vacation rentals in Hugh Town is 150 days.
- Guests book furthest in advance for stays during July (average 209 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 65 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (201 days avg.) sees the longest lead times, while Winter (99 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (150 days) as a baseline for your pricing and availability strategy in Hugh Town.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 209 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 201 days) to capture early planners.
- Monitor your own booking lead times against these Hugh Town averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hugh Town (2025)
Amenity Prevalence
Amenity Insights for Hugh Town
- Essential amenities in Hugh Town that guests expect include: Wifi, TV, Heating, Essentials, Smoke alarm, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hugh Town: Wifi, TV, Heating, Essentials, Smoke alarm, Hair dryer.
- Prioritize adding missing essentials: Hair dryer.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hugh Town to stay competitive.
Hugh Town Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hugh Town
- The typical guest profile for Airbnb in Hugh Town consists of primarily domestic travelers (88%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.0% of guests.
- Key international markets include United Kingdom (88%) and Canada (3%).
- Top languages spoken are English (62.5%) followed by French (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hugh Town Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Trenance | 19 | $4,795 | $428.63 | 43% |
| Perranuthnoe | 24 | $3,421 | $352.15 | 37% |
| Carnmenellis | 14 | $3,089 | $262.71 | 44% |
| Flushing | 21 | $2,765 | $288.51 | 45% |
| Porthcurno | 44 | $2,753 | $250.15 | 46% |
| St. Mawes | 24 | $2,674 | $299.94 | 44% |
| St. Agnes | 130 | $2,575 | $264.98 | 47% |
| Gweek | 18 | $2,520 | $261.47 | 41% |
| Zennor | 14 | $2,479 | $193.00 | 43% |
| Mullion | 36 | $2,458 | $212.48 | 47% |