Horton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Horton in 2025? Explore comprehensive Airbnb analytics for Horton, England, United Kingdom to uncover income potential. This 2025 STR market report for Horton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in Horton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Horton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Horton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Horton (2025)
Understanding the monthly revenue variations for Airbnb listings in Horton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Horton is typically September, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Horton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,116+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,829 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,860 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $894, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Horton
Horton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Horton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Horton:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Horton
Average Daily Rate (ADR) Airbnb Trends in Horton (2025)
Effective short term rental pricing strategy in Horton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Horton typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $302+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Horton
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Airbnb Seasonality Analysis & Trends in Horton (2025)
Peak Season (September, July, May)
- Revenue averages $3,634 per month
- Occupancy rates average 50.6%
- Daily rates average $237
Shoulder Season
- Revenue averages $3,134 per month
- Occupancy maintains around 45.6%
- Daily rates hold near $239
Low Season (January, February, March)
- Revenue drops to average $2,454 per month
- Occupancy decreases to average 37.5%
- Daily rates adjust to average $235
Seasonality Insights for Horton
- The Airbnb seasonality in Horton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Horton's highest earning potential, with monthly revenues capable of climbing to $3,682, occupancy reaching a high of 58.7%, and ADRs peaking at $251.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,863, occupancy could drop to 33.0%, and ADRs may adjust down to $233.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Horton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Horton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Horton (2025)
Exploring the top neighborhoods for short-term rentals in Horton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Horton Village | Charming village atmosphere with picturesque surroundings, excellent for guests seeking a peaceful retreat. Close to nature and local attractions, it's ideal for families and couples looking to escape the city. | St. Michael's Church, Horton Country Park, Local walking trails, Traditional pubs, Community events |
| Horton Country Park | A beautiful natural area perfect for outdoor enthusiasts and families. Offers various recreational activities and easy access to nature walks, making it appealing for guests who enjoy being in a serene environment. | Nature trails, Wildlife watching, Picnic areas, Mountain biking paths, Horse riding |
| Thames Ditton | Nearby suburb with a quaint village feel and an attractive riverside. Popular for its proximity to greater London, making it a convenient base for visitors working in the city while enjoying the quieter life of the suburbs. | Thames Ditton village, Hampton Court Palace, River Thames walks, Parks and gardens, Local shops and eateries |
| Esher | A bustling town with a vibrant community and various amenities. Attractions around Esher include shops, restaurants, and easy transport links to London, making it a favorable choice for short-term rentals. | Esher Commons, Claremont Landscape Garden, Local boutiques, Restaurants and cafes, Esher railway station |
| Walton-on-Thames | Nestled alongside the River Thames, this town offers beautiful waterfront views and vibrant nightlife, ideal for guests looking for a mix of relaxation and entertainment. | River Thames, The Heart shopping centre, Local parks, Scenic walks, Restaurants and bars |
| Sunbury-on-Thames | A well-connected town with various attractions and a friendly community atmosphere. It appeals to families and individuals looking for a relaxing stay with easy access to both nature and city life. | Sunbury Park, Historic sites, Local markets, Thames River walks, Recreational sports facilities |
| Staines-upon-Thames | A vibrant town with extensive shopping options and great transport links. It makes a great base for guests wanting to explore London while enjoying a riverside setting. | Staines Bridge, Staines Town Centre, Local river parks, Shopping facilities, Dining options |
| Ashford | A suburban area with good rail connections to London and other regions. It offers a mix of residential charm and convenience, appealing to guests looking for comfortable stays without the hustle of the city. | Local parks, Great transport links, Community events, Shopping areas, Dining venues |
Understanding Airbnb License Requirements & STR Laws in Horton (2025)
While Horton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Horton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Horton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hortonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Country House (East Wing) with Indoor Heated Pool
Entire Place • 5 bedrooms
Idyllic Rural Retreat with hot tub
Entire Place • 5 bedrooms
Island View with HOT TUB - Ashlea Lakeside Retreat
Entire Place • 1 bedroom
19th century rural farmhouse and barn annexe
Entire Place • 5 bedrooms
*Autumn Offers*, Cotswolds Bath & Bristol HOT TUB*
Entire Place • 4 bedrooms
Woodpecker Glamping Pod & Hot Tub
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Horton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Horton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daljit | 1 | $199,705 | 228 | 4.88/5.0 |
| Host #419045794 | 1 | $128,687 | 0 | 0.00/5.0 |
| Rachael | 2 | $111,774 | 264 | 4.92/5.0 |
| Richard | 3 | $92,450 | 25 | 4.84/5.0 |
| Becky | 2 | $79,532 | 288 | 4.89/5.0 |
| Mark | 4 | $74,585 | 71 | 3.65/5.0 |
| Jenny | 2 | $69,627 | 222 | 4.98/5.0 |
| Lynn | 2 | $69,236 | 163 | 4.99/5.0 |
| Gordon | 1 | $56,814 | 71 | 4.82/5.0 |
| Host #35938303 | 1 | $54,778 | 40 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Horton.
Dive Deeper: Advanced Horton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Horton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHorton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Horton
- The Horton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.2% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Horton, House properties are the most common (33.3%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Horton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Horton
- The dominant room capacity in Horton is 1 bedroom listings, making up 59.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.4% of the active Airbnb listings in Horton, indicating a high concentration in these sizes.
- With over half the market (59.5%) consisting of studios or 1-bedroom units, Horton is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Horton.
Horton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Horton
- The most common guest capacity trend in Horton vacation rentals is listings accommodating 2 guests (42.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Horton STR market, accounting for 61.9% of listings.
- A significant 45.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Horton.
- 11.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Horton.
- On average, properties in Horton are equipped to host 2.8 guests.
Horton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Horton
- The most common availability pattern in Horton falls within the 271-366 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Horton (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Horton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
26.3% of total
2 Nights
17 listings
44.7% of total
3 Nights
6 listings
15.8% of total
30+ Nights
5 listings
13.2% of total
Key Insights
- The most prevalent minimum stay requirement in Horton is 2 Nights, adopted by 44.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.0%) of the Horton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.2%) caters to monthly stays (30+ nights) in Horton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.7% of Horton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Horton.
Horton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
13.9% of total
Moderate
7 listings
19.4% of total
Firm
10 listings
27.8% of total
Strict
14 listings
38.9% of total
Cancellation Policy Insights for Horton
- The prevailing Airbnb cancellation policy trend in Horton is Strict, used by 38.9% of listings.
- A majority (66.7%) of hosts in Horton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.9% market standard in Horton.
- With 38.9% using Strict terms, this is a viable option in Horton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Horton.
Horton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Horton
- The overall average booking lead time for vacation rentals in Horton is 48 days.
- Guests book furthest in advance for stays during May (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Fall (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Horton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Horton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Horton (2025)
Amenity Prevalence
Amenity Insights for Horton
- Essential amenities in Horton that guests expect include: Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Horton: Heating, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Horton to stay competitive.
Horton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Horton
- The typical guest profile for Airbnb in Horton consists of primarily domestic travelers (77%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 76.8% of guests.
- Key international markets include United Kingdom (76.8%) and United States (6.4%).
- Top languages spoken are English (61.7%) followed by French (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Horton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |