Herefordshire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Herefordshire in 2025? Explore comprehensive Airbnb analytics for Herefordshire, England, United Kingdom to uncover income potential. This 2025 STR market report for Herefordshire, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Herefordshire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Herefordshire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Herefordshire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Herefordshire (2025)
Understanding the monthly revenue variations for Airbnb listings in Herefordshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Herefordshire is typically June, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Herefordshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,012+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,760 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,757 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $851, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Herefordshire
Herefordshire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Herefordshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Herefordshire:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Herefordshire
Average Daily Rate (ADR) Airbnb Trends in Herefordshire (2025)
Effective short term rental pricing strategy in Herefordshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Herefordshire typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $396+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $216 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Herefordshire
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Airbnb Seasonality Analysis & Trends in Herefordshire (2025)
Peak Season (June, August, May)
- Revenue averages $3,876 per month
- Occupancy rates average 43.2%
- Daily rates average $214
Shoulder Season
- Revenue averages $3,013 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $216
Low Season (January, October, November)
- Revenue drops to average $2,209 per month
- Occupancy decreases to average 31.5%
- Daily rates adjust to average $210
Seasonality Insights for Herefordshire
- The Airbnb seasonality in Herefordshire shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Herefordshire's highest earning potential, with monthly revenues capable of climbing to $4,068, occupancy reaching a high of 57.7%, and ADRs peaking at $232.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,180, occupancy could drop to 30.4%, and ADRs may adjust down to $202.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Herefordshire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Herefordshire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Herefordshire (2025)
Exploring the top neighborhoods for short-term rentals in Herefordshire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hereford | The county town of Herefordshire, known for its historic buildings and beautiful countryside. It attracts both tourists and business travelers looking for a central location. | Hereford Cathedral, The Old Market, The River Wye, Herefordshire Museum and Art Gallery, The Black and White House Museum |
| Leominster | A charming market town with rich history and close proximity to scenic countryside, appealing to visitors seeking a quaint English experience. | Leominster Priory, Grange Court, The Old Priory, Leominster Market, The River Lugg |
| Ross-on-Wye | A picturesque market town located on the banks of the River Wye, attracting tourists who love outdoor activities and beautiful landscapes. | Ross-on-Wye Town Centre, The Wye Valley, Wilton Castle, The Point4 Sports Club, St Mary’s Church |
| Ledbury | Famous for its beautiful architecture and historic market, Ledbury appeals to travelers interested in English history and local culture. | Ledbury Heritage Centre, The Market House, St Michael and All Angels' Church, Eastnor Castle, The Cider Museum |
| Bromyard | A small market town surrounded by fruit orchards and scenic countryside, ideal for those wanting a peaceful retreat. | Bromyard (and Winslow) Town Centre, The Olde Tavern, Bromyard Downs, The Conquest Theatre, St Peter's Church |
| Kington | A small town in the Welsh Border region known for its festivals and natural beauty, it attracts visitors looking for adventure and nature activities. | Kington Museum, Hollings Hill, Kington Golf Club, Hergest Ridge, The Offa's Dyke Path |
| Wolfscastle | Ideal location for exploring the Welsh countryside and the Brecon Beacons, appealing to outdoor enthusiasts and hikers. | Wolfscastle Country Hotel, Local walking trails, Brecon Beacons National Park, Historic farms, Nature reserves |
| Hay-on-Wye | Famous for its literary festival and second-hand bookstores, Hay-on-Wye attracts book lovers and tourists looking for a unique cultural experience. | Hay Festival of Literature, Hay Castle, The River Wye, Local bookshops, The Globe at Hay |
Understanding Airbnb License Requirements & STR Laws in Herefordshire (2025)
While Herefordshire, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Herefordshire to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Herefordshire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Herefordshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
12th Century Castle and Country House
Entire Place • 5 bedrooms
Quarry Lodge
Entire Place • 4 bedrooms
Heath Barn
Entire Place • 1 bedroom
Modern, spacious, 5 bedroom home, close to city
Entire Place • 5 bedrooms
Cato's Barn - Luxury Country Retreat with Hot Tub
Entire Place • 3 bedrooms
Snipe's Snug - New for 2024!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Herefordshire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Herefordshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 2 | $165,759 | 43 | 4.84/5.0 |
| Wilton Events | 1 | $134,767 | 5 | 5.00/5.0 |
| Alastair | 3 | $73,275 | 300 | 4.96/5.0 |
| Host #40866843 | 1 | $48,250 | 78 | 4.90/5.0 |
| Harriet | 3 | $45,719 | 22 | 4.81/5.0 |
| Esme | 1 | $41,348 | 117 | 4.91/5.0 |
| Ali | 1 | $33,738 | 16 | 4.94/5.0 |
| Jonathan David | 3 | $33,552 | 78 | 4.70/5.0 |
| Annabel | 1 | $33,297 | 13 | 4.85/5.0 |
| The Cottage Company | 1 | $32,446 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Herefordshire.
Dive Deeper: Advanced Herefordshire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Herefordshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHerefordshire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Herefordshire
- The Herefordshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Herefordshire, House properties are the most common (43.3%), reflecting the local real estate landscape.
- Houses represent a significant 43.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.3%) offer potential for unique stay experiences.
Herefordshire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Herefordshire
- The dominant room capacity in Herefordshire is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.3% of the active Airbnb listings in Herefordshire, indicating a high concentration in these sizes.
- A significant 23.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Herefordshire.
Herefordshire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Herefordshire
- The most common guest capacity trend in Herefordshire vacation rentals is listings accommodating 2 guests (43.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Herefordshire STR market, accounting for 63.3% of listings.
- A significant 43.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Herefordshire.
- 26.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Herefordshire.
- On average, properties in Herefordshire are equipped to host 3.7 guests.
Herefordshire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Herefordshire
- The most common availability pattern in Herefordshire falls within the 181-270 days range, representing 46.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Herefordshire (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Herefordshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
31% of total
2 Nights
12 listings
41.4% of total
3 Nights
3 listings
10.3% of total
4-6 Nights
1 listings
3.4% of total
7-29 Nights
1 listings
3.4% of total
30+ Nights
3 listings
10.3% of total
Key Insights
- The most prevalent minimum stay requirement in Herefordshire is 2 Nights, adopted by 41.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.4%) of the Herefordshire Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.3%) caters to monthly stays (30+ nights) in Herefordshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.4% of Herefordshire hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Herefordshire.
Herefordshire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
10.3% of total
Flexible
5 listings
17.2% of total
Moderate
10 listings
34.5% of total
Firm
4 listings
13.8% of total
Strict
7 listings
24.1% of total
Cancellation Policy Insights for Herefordshire
- The prevailing Airbnb cancellation policy trend in Herefordshire is Moderate, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (51.7%) and stricter (37.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.5% market standard in Herefordshire.
- Regularly review your cancellation policy against competitors and market demand shifts in Herefordshire.
Herefordshire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Herefordshire
- The overall average booking lead time for vacation rentals in Herefordshire is 57 days.
- Guests book furthest in advance for stays during May (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Herefordshire.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Herefordshire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Herefordshire (2025)
Amenity Prevalence
Amenity Insights for Herefordshire
- Essential amenities in Herefordshire that guests expect include: Smoke alarm, Free parking on premises, Cooking basics. Lacking these (any) could significantly impact bookings.
- Popular amenities like Backyard, Bed linens, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Herefordshire: Smoke alarm, Free parking on premises, Cooking basics.
- Prioritize adding missing essentials: Cooking basics.
- Consider adding popular differentiators like Backyard or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Herefordshire to stay competitive.
Herefordshire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Herefordshire
- The typical guest profile for Airbnb in Herefordshire consists of primarily domestic travelers (96%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 96.2% of guests.
- Key international markets include United Kingdom (96.2%) and Australia (0.7%).
- Top languages spoken are English (77.6%) followed by French (6.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Herefordshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |
| Flore | 10 | $4,534 | $347.03 | 40% |