Hereford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Hereford in 2025? Explore comprehensive Airbnb analytics for Hereford, England, United Kingdom to uncover income potential. This 2025 STR market report for Hereford, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 135 active listings.
Whether you're considering an Airbnb investment in Hereford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hereford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hereford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hereford (2025)
Understanding the monthly revenue variations for Airbnb listings in Hereford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hereford is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hereford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,774+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,689 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,458 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $777, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hereford
Hereford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hereford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hereford:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hereford
Average Daily Rate (ADR) Airbnb Trends in Hereford (2025)
Effective short term rental pricing strategy in Hereford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hereford typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $203+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Hereford
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Airbnb Seasonality Analysis & Trends in Hereford (2025)
Peak Season (May, July, August)
- Revenue averages $2,257 per month
- Occupancy rates average 52.2%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,941 per month
- Occupancy maintains around 48.5%
- Daily rates hold near $123
Low Season (January, February, March)
- Revenue drops to average $1,394 per month
- Occupancy decreases to average 38.9%
- Daily rates adjust to average $121
Seasonality Insights for Hereford
- The Airbnb seasonality in Hereford shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hereford's highest earning potential, with monthly revenues capable of climbing to $2,337, occupancy reaching a high of 56.1%, and ADRs peaking at $128.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,337, occupancy could drop to 37.7%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hereford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hereford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hereford (2025)
Exploring the top neighborhoods for short-term rentals in Hereford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Hereford, featuring a mix of historic sites and modern amenities. Attracts both leisure and business travelers due to its central location and accessibility. | Hereford Cathedral, The Old Market, Museum of Cider, High Town, The Hereford River, Shire Hall |
| Brampton Abbotts | A charming suburb with a rural feel, close to the city. Attracts tourists looking for a peaceful stay while being close to Hereford's attractions. | Brampton Abbotts Church, Local countryside walks, River Wye beauty spots, Brampton Hill |
| Much Dewchurch | A quaint village offering a rural escape with proximity to the Wye Valley. Popular for visitors seeking nature and tranquility. | Much Dewchurch Church, Wye Valley Area of Outstanding Natural Beauty, Local hiking trails, Countryside pubs |
| Ross-on-Wye | A picturesque market town just outside Hereford, known for its scenic views and outdoor activities. Ideal for tourists looking for a base to explore the Wye Valley. | Ross-on-Wye River Walk, The Herefordshire Trail, Wye Valley Butterfly Zoo, Historical market square, Local shops and cafes |
| Leominster | A historic market town with a rich heritage, attracting guests interested in history and culture, with easy access to Hereford's amenities. | Leominster Priory, Grange Court, Local antique shops, The Black and White House Museum, Leominster's churches |
| Hay-on-Wye | Known as the 'Town of Books', it attracts book lovers and tourists interested in its literary festivals and scenic countryside. | Hay Festival of Literature, Numerous bookshops, River Wye canoeing, Local eateries, The Black Mountains |
| Hereford City Park | A beautiful park area within Hereford, perfect for families and outdoor enthusiasts looking for a green space to relax and unwind during their stay. | Castle Green, Walled Garden, The Dore Abbey, Open air concerts, Picnic spots |
| Fownhope | A charming village with stunning views and a strong sense of community, appealing to visitors looking for rural charm and local hospitality. | Fownhope Chapel, Local orchards, Countryside pubs, Walking trails along the River Wye |
Understanding Airbnb License Requirements & STR Laws in Hereford (2025)
While Hereford, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hereford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hereford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Herefordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lovely 5 Bed property sleeps 14
Entire Place • 5 bedrooms
Beautiful spacious Home in Hereford - sleeps 7
Entire Place • 4 bedrooms
Spacious & Stylish 3-Bed Home in Heart of Hereford
Entire Place • 3 bedrooms
3 Bed, Central, Open Plan, Free Parking, Sleep 5-6
Entire Place • 3 bedrooms
Apt 3, 15 West Street
Entire Place • 3 bedrooms
Host & Stay | Barton Road House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hereford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hereford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carey | 19 | $390,465 | 745 | 4.69/5.0 |
| Host & Stay | 11 | $230,452 | 308 | 4.35/5.0 |
| Kate | 8 | $214,004 | 171 | 4.75/5.0 |
| Jacob | 3 | $108,351 | 69 | 4.69/5.0 |
| Hannah | 1 | $65,675 | 39 | 4.97/5.0 |
| Jenny Elizabeth | 2 | $57,328 | 784 | 4.84/5.0 |
| Ed | 1 | $54,895 | 50 | 4.92/5.0 |
| Lia | 1 | $46,108 | 112 | 4.97/5.0 |
| Jenni | 1 | $42,634 | 32 | 4.81/5.0 |
| Nuno | 2 | $42,262 | 57 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hereford.
Dive Deeper: Advanced Hereford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hereford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHereford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hereford
- The Hereford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.2% of the 135 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hereford, House properties are the most common (58.5%), reflecting the local real estate landscape.
- Houses represent a significant 58.5% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 2.2%) offer potential for unique stay experiences.
Hereford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hereford
- The dominant room capacity in Hereford is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Hereford, indicating a high concentration in these sizes.
Hereford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hereford
- The most common guest capacity trend in Hereford vacation rentals is listings accommodating 2 guests (32.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hereford STR market, accounting for 50.4% of listings.
- 18.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hereford.
- On average, properties in Hereford are equipped to host 2.8 guests.
Hereford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hereford
- The most common availability pattern in Hereford falls within the 271-366 days range, representing 34.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hereford (28.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hereford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
34.4% of total
2 Nights
41 listings
32.8% of total
3 Nights
14 listings
11.2% of total
4-6 Nights
15 listings
12% of total
30+ Nights
12 listings
9.6% of total
Key Insights
- The most prevalent minimum stay requirement in Hereford is 1 Night, adopted by 34.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.2%) of the Hereford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.4% of Hereford hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hereford.
Hereford Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.8% of total
Flexible
47 listings
38.8% of total
Moderate
57 listings
47.1% of total
Firm
9 listings
7.4% of total
Strict
7 listings
5.8% of total
Cancellation Policy Insights for Hereford
- The prevailing Airbnb cancellation policy trend in Hereford is Moderate, used by 47.1% of listings.
- The market strongly favors guest-friendly terms, with 85.9% of listings offering Flexible or Moderate policies. This suggests guests in Hereford may expect booking flexibility.
- Strict cancellation policies are quite rare (5.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.1% market standard in Hereford.
- Using a Strict policy might deter some guests, as only 5.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hereford.
Hereford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hereford
- The overall average booking lead time for vacation rentals in Hereford is 42 days.
- Guests book furthest in advance for stays during May (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Hereford.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Hereford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hereford (2025)
Amenity Prevalence
Amenity Insights for Hereford
- Essential amenities in Hereford that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hereford: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hereford to stay competitive.
Hereford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hereford
- The typical guest profile for Airbnb in Hereford consists of primarily domestic travelers (90%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.7% of guests.
- Key international markets include United Kingdom (89.7%) and United States (2.3%).
- Top languages spoken are English (69.4%) followed by French (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hereford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |
| Flore | 10 | $4,534 | $347.03 | 40% |