Helston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Helston in 2025? Explore comprehensive Airbnb analytics for Helston, England, United Kingdom to uncover income potential. This 2025 STR market report for Helston, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Helston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Helston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Helston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Helston (2025)
Understanding the monthly revenue variations for Airbnb listings in Helston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Helston is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Helston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,370+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,194 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,373 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $800, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Helston
Helston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Helston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Helston:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Helston
Average Daily Rate (ADR) Airbnb Trends in Helston (2025)
Effective short term rental pricing strategy in Helston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Helston typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Helston
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Airbnb Seasonality Analysis & Trends in Helston (2025)
Peak Season (July, August, September)
- Revenue averages $2,786 per month
- Occupancy rates average 63.0%
- Daily rates average $163
Shoulder Season
- Revenue averages $1,622 per month
- Occupancy maintains around 37.6%
- Daily rates hold near $157
Low Season (January, February, March)
- Revenue drops to average $881 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $154
Seasonality Insights for Helston
- The Airbnb seasonality in Helston shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Helston's highest earning potential, with monthly revenues capable of climbing to $3,019, occupancy reaching a high of 66.7%, and ADRs peaking at $166.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $738, occupancy could drop to 18.2%, and ADRs may adjust down to $152.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Helston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Helston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Helston (2025)
Exploring the top neighborhoods for short-term rentals in Helston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Helford River | A stunning natural location offering picturesque scenery and outdoor activities. Perfect for guests who enjoy relaxation and nature, as well as water sports. | Helford River, Trebah Garden, Helford Village, Helford Passage, Mawnan Smith |
| Porthleven | A charming seaside village known for its fishing port and beautiful views. Ideal for visitors seeking seafood dining and coastal walks. | Porthleven Harbour, The Ship Inn, Porthleven beach, Loe Bar, The Cookhouse |
| Kynance Cove | Renowned for its breathtaking beaches and crystal-clear waters, Kynance Cove is a must-visit for those who love natural beauty and coastal exploration. | Kynance Cove Beach, Lizard Point, Lizard Peninsula, Cove Cafe, National Trust walks |
| Gweek | A quaint village that provides access to the wildlife sanctuary and local attractions, perfect for families and nature lovers. | Cornish Seal Sanctuary, Gweek Village, Trelowarren Estate, Helford River |
| The Lizard | The southernmost point of mainland Britain, known for dramatic cliffs and amazing walks. Popular with tourists exploring Cornwall's unique coastline. | Lizard Point, Kynance Cove, The Lizard Lighthouse, The Lizard Village, Poltesco |
| Helston Town Centre | Centrally located with shops, restaurants, and historical sites. Suitable for tourists looking to explore the local culture and amenities. | Helston Folk Museum, Flambards Theme Park, St. Michael's Church, Helston Town Park |
| Loe Pool | A scenic location with a large freshwater lake offering opportunities for tranquility and wildlife watching, popular with walkers and nature enthusiasts. | Loe Pool, Penrose Estate, Local wildlife walks, Fishing opportunities |
| Coverack | A beautiful fishing village that hits the mark for those seeking quietude by the sea. Offers a range of water-based activities and stunning landscapes. | Coverack Beach, Coverack Harbour, The lifeboat station, Coastal walks |
Understanding Airbnb License Requirements & STR Laws in Helston (2025)
While Helston, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Helston to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Helston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Helstonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern spacious 5 bedroom family home - Helston
Entire Place • 5 bedrooms
The Old Sand School
Entire Place • 3 bedrooms
Penrose View
Entire Place • 3 bedrooms
Your luxurious and secluded retreat in Cornwall
Entire Place • 3 bedrooms
Stac Polly Cottage by Porthleven & Lizard Holidays
Entire Place • 2 bedrooms
Three bed cottage in Helston, near Porthleven
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Helston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Helston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Richard & Karen | 4 | $102,936 | 797 | 4.97/5.0 |
| Matt | 1 | $42,314 | 9 | 5.00/5.0 |
| Host #97966133 | 2 | $37,787 | 2 | 0.00/5.0 |
| Jamie | 1 | $30,652 | 88 | 4.77/5.0 |
| Porthleven And Lizard Holidays | 1 | $30,542 | 18 | 4.61/5.0 |
| Anjali | 1 | $29,671 | 76 | 4.92/5.0 |
| Chrissie | 3 | $28,028 | 68 | 5.00/5.0 |
| Host #176974557 | 1 | $26,669 | 0 | 0.00/5.0 |
| Paul | 1 | $26,526 | 78 | 4.95/5.0 |
| Cath | 1 | $25,843 | 21 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Helston.
Dive Deeper: Advanced Helston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Helston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHelston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Helston
- The Helston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Helston, House properties are the most common (72.5%), reflecting the local real estate landscape.
- Houses represent a significant 72.5% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, outdoor/unique (combined 5.0%) offer potential for unique stay experiences.
Helston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Helston
- The dominant room capacity in Helston is 1 bedroom listings, making up 47.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.0% of the active Airbnb listings in Helston, indicating a high concentration in these sizes.
- A significant 22.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Helston.
Helston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Helston
- The most common guest capacity trend in Helston vacation rentals is listings accommodating 2 guests (32.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Helston STR market, accounting for 47.5% of listings.
- A significant 42.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Helston.
- On average, properties in Helston are equipped to host 2.8 guests.
Helston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Helston
- The most common availability pattern in Helston falls within the 181-270 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Helston (52.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Helston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
18.2% of total
2 Nights
7 listings
21.2% of total
3 Nights
11 listings
33.3% of total
4-6 Nights
1 listings
3% of total
7-29 Nights
1 listings
3% of total
30+ Nights
7 listings
21.2% of total
Key Insights
- The most prevalent minimum stay requirement in Helston is 3 Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (21.2%) caters to monthly stays (30+ nights) in Helston, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 33.3% of Helston hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Helston.
Helston Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
6.1% of total
Flexible
10 listings
30.3% of total
Moderate
9 listings
27.3% of total
Firm
8 listings
24.2% of total
Strict
4 listings
12.1% of total
Cancellation Policy Insights for Helston
- The prevailing Airbnb cancellation policy trend in Helston is Flexible, used by 30.3% of listings.
- There's a relatively balanced mix between guest-friendly (57.6%) and stricter (36.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.3% market standard in Helston.
- Using a Strict policy might deter some guests, as only 12.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Helston.
Helston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Helston
- The overall average booking lead time for vacation rentals in Helston is 66 days.
- Guests book furthest in advance for stays during July (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Helston.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Helston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Helston (2025)
Amenity Prevalence
Amenity Insights for Helston
- Essential amenities in Helston that guests expect include: Heating, Hot water, Smoke alarm, Wifi, Essentials, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Carbon monoxide alarm, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Helston: Heating, Hot water, Smoke alarm, Wifi, Essentials, TV.
- Prioritize adding missing essentials: Essentials, TV.
- Consider adding popular differentiators like Bed linens or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Helston to stay competitive.
Helston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Helston
- The typical guest profile for Airbnb in Helston consists of primarily domestic travelers (83%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.2% of guests.
- Key international markets include United Kingdom (83.2%) and Australia (3.1%).
- Top languages spoken are English (62.5%) followed by French (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Helston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Llanrhidian | 15 | $4,842 | $386.18 | 53% |
| Trenance | 19 | $4,795 | $428.63 | 43% |
| Angle | 13 | $4,602 | $384.81 | 42% |
| Ludchurch | 15 | $4,354 | $291.87 | 43% |
| Redberth | 29 | $4,103 | $223.37 | 59% |
| Higher Crackington | 17 | $3,731 | $340.74 | 37% |
| Perranuthnoe | 24 | $3,421 | $352.15 | 37% |
| St. John | 44 | $3,354 | $233.49 | 50% |
| Llanboidy | 10 | $3,280 | $260.08 | 45% |
| Llangennith | 32 | $3,271 | $251.71 | 52% |