Helmsley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Helmsley in 2025? Explore comprehensive Airbnb analytics for Helmsley, England, United Kingdom to uncover income potential. This 2025 STR market report for Helmsley, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Helmsley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Helmsley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Helmsley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Helmsley (2025)
Understanding the monthly revenue variations for Airbnb listings in Helmsley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Helmsley is typically September, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Helmsley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,635+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,222 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,659 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,436, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Helmsley
Helmsley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Helmsley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Helmsley:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Helmsley
Average Daily Rate (ADR) Airbnb Trends in Helmsley (2025)
Effective short term rental pricing strategy in Helmsley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Helmsley typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $599+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $318 or more.
- Typical properties (Median) charge around $221 per night.
- Entry-level properties (Bottom 25%) earn around $165 per night.
Average Daily Rate (ADR) Trend by Month in Helmsley
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Airbnb Seasonality Analysis & Trends in Helmsley (2025)
Peak Season (September, August, June)
- Revenue averages $3,981 per month
- Occupancy rates average 47.1%
- Daily rates average $323
Shoulder Season
- Revenue averages $3,511 per month
- Occupancy maintains around 44.6%
- Daily rates hold near $307
Low Season (January, February, March)
- Revenue drops to average $2,743 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $270
Seasonality Insights for Helmsley
- The Airbnb seasonality in Helmsley shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Helmsley's highest earning potential, with monthly revenues capable of climbing to $4,095, occupancy reaching a high of 49.9%, and ADRs peaking at $327.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,388, occupancy could drop to 35.5%, and ADRs may adjust down to $265.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Helmsley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Helmsley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Helmsley (2025)
Exploring the top neighborhoods for short-term rentals in Helmsley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Town Centre | The heart of Helmsley, offering a charming mix of shops, cafes, and historical sites. This area attracts tourists looking for convenience and local culture. | Helmsley Castle, Helmsley Walled Garden, Dunslow House, Town Hall, The Black Swan Hotel |
| North York Moors National Park | A stunning natural area perfect for hiking and nature enthusiasts. Offers unique experiences for visitors seeking outdoor adventures. | Rievaulx Abbey, Castle Howard, Hawnby, The Cleveland Way, Walks around Helmsley |
| Druids Temple | A fascinating historical site that attracts visitors interested in ancient structures and natural beauty, offering a unique experience just outside the town. | Druids Temple, The North York Moors, Nearby walking trails, Scenic views |
| Rievaulx Abbey | An ancient abbey that draws history buffs and those interested in exploring medieval architecture within a scenic backdrop. | Rievaulx Abbey Ruins, Visitor Centre, Rich history and scenic walks |
| Helmsley Spa | Known for its wellness and relaxation offerings, this area attracts visitors looking for rejuvenation and spa activities. | Spa Hotels, Wellness Centres, Health Retreats, Thermal Baths |
| Local Pubs & Restaurants | Helmsley's culinary scene is a major attraction, with options ranging from traditional English pubs to fine dining, appealing to food lovers. | The Feathers Hotel, The Royal Oak, The Black Swan Hotel, Local Produce Markets |
| Market Place | A vibrant hub for local goods and services, perfect for those looking to immerse themselves in the town’s community atmosphere. | Weekly Farmers' Market, Local Shops, Artisan Stalls |
| Historic Walks | Featuring beautiful architecture and rich stories, attracting visitors interested in history and sightseeing. | Town Trail, Guided Historical Tours, Vintage Architecture |
Understanding Airbnb License Requirements & STR Laws in Helmsley (2025)
While Helmsley, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Helmsley to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Helmsley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Helmsleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rye Cottage
Entire Place • 3 bedrooms
Cherry Tree House
Entire Place • 4 bedrooms
31 Bridge Street
Entire Place • 3 bedrooms
Host & Stay | Willow Cottage
Entire Place • 2 bedrooms
Pinfold Cottage
Entire Place • 3 bedrooms
The Cart House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Helmsley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Helmsley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 10 | $486,508 | 102 | 3.89/5.0 |
| Ingrid Flute'S Yorks Hol Cotta | 2 | $119,348 | 18 | 4.80/5.0 |
| Laura | 4 | $72,856 | 281 | 4.91/5.0 |
| Amanda | 2 | $66,005 | 157 | 4.99/5.0 |
| Olivia | 1 | $61,625 | 136 | 4.91/5.0 |
| Dale | 1 | $57,974 | 58 | 4.74/5.0 |
| WelcomeLets | 6 | $49,400 | 60 | 4.66/5.0 |
| Louise | 2 | $46,424 | 267 | 4.84/5.0 |
| Donna | 1 | $37,864 | 47 | 4.83/5.0 |
| Simon | 1 | $34,864 | 171 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Helmsley.
Dive Deeper: Advanced Helmsley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Helmsley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHelmsley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Helmsley
- The Helmsley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Helmsley, House properties are the most common (84.2%), reflecting the local real estate landscape.
- Houses represent a significant 84.2% portion, catering likely to families or larger groups.
- Smaller segments like others, apartment/condo (combined 5.2%) offer potential for unique stay experiences.
Helmsley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Helmsley
- The dominant room capacity in Helmsley is 2 bedrooms listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 63.1% of the active Airbnb listings in Helmsley, indicating a high concentration in these sizes.
- A significant 39.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Helmsley.
Helmsley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Helmsley
- The most common guest capacity trend in Helmsley vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Helmsley STR market, accounting for 52.7% of listings.
- 34.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Helmsley.
- On average, properties in Helmsley are equipped to host 4.7 guests.
Helmsley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Helmsley
- The most common availability pattern in Helmsley falls within the 181-270 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Helmsley (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Helmsley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
44.4% of total
2 Nights
9 listings
25% of total
3 Nights
5 listings
13.9% of total
4-6 Nights
1 listings
2.8% of total
30+ Nights
5 listings
13.9% of total
Key Insights
- The most prevalent minimum stay requirement in Helmsley is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.4%) of the Helmsley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.9%) caters to monthly stays (30+ nights) in Helmsley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Helmsley hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Helmsley.
Helmsley Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
9.1% of total
Super Strict 60 Days
10 listings
30.3% of total
Flexible
1 listings
3% of total
Moderate
5 listings
15.2% of total
Firm
7 listings
21.2% of total
Strict
7 listings
21.2% of total
Cancellation Policy Insights for Helmsley
- The prevailing Airbnb cancellation policy trend in Helmsley is Super Strict 60 Days, used by 30.3% of listings.
- There's a relatively balanced mix between guest-friendly (18.2%) and stricter (42.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 30.3% market standard in Helmsley.
- Regularly review your cancellation policy against competitors and market demand shifts in Helmsley.
Helmsley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Helmsley
- The overall average booking lead time for vacation rentals in Helmsley is 71 days.
- Guests book furthest in advance for stays during July (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Helmsley.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Helmsley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Helmsley (2025)
Amenity Prevalence
Amenity Insights for Helmsley
- Essential amenities in Helmsley that guests expect include: TV, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Smoke alarm, Cooking basics are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Helmsley: TV, Heating, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Helmsley to stay competitive.
Helmsley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Helmsley
- The typical guest profile for Airbnb in Helmsley consists of primarily domestic travelers (88%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.4% of guests.
- Key international markets include United Kingdom (88.4%) and United States (3.5%).
- Top languages spoken are English (70.5%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Helmsley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Stamford Bridge | 11 | $4,669 | $410.14 | 38% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Appleby | 10 | $4,577 | $332.39 | 44% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Hayton | 13 | $4,333 | $239.53 | 60% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |
| Kielder | 12 | $4,215 | $329.21 | 53% |
| Pooley Bridge | 13 | $4,145 | $317.26 | 52% |