Harlow Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Harlow in 2025? Explore comprehensive Airbnb analytics for Harlow, England, United Kingdom to uncover income potential. This 2025 STR market report for Harlow, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Harlow, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Harlow Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Harlow Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Harlow (2025)
Understanding the monthly revenue variations for Airbnb listings in Harlow is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Harlow is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Harlow across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,985+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,611 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,342 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $784, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Harlow
Harlow Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Harlow STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Harlow:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Harlow
Average Daily Rate (ADR) Airbnb Trends in Harlow (2025)
Effective short term rental pricing strategy in Harlow involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Harlow typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $263+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
- Typical properties (Median) charge around $83 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Harlow
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Airbnb Seasonality Analysis & Trends in Harlow (2025)
Peak Season (June, July, August)
- Revenue averages $3,014 per month
- Occupancy rates average 57.5%
- Daily rates average $171
Shoulder Season
- Revenue averages $2,325 per month
- Occupancy maintains around 47.9%
- Daily rates hold near $160
Low Season (January, February, March)
- Revenue drops to average $1,527 per month
- Occupancy decreases to average 42.8%
- Daily rates adjust to average $140
Seasonality Insights for Harlow
- The Airbnb seasonality in Harlow shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Harlow's highest earning potential, with monthly revenues capable of climbing to $3,210, occupancy reaching a high of 61.6%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,347, occupancy could drop to 41.6%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Harlow.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Harlow seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Harlow (2025)
Exploring the top neighborhoods for short-term rentals in Harlow? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Harlow | A charming and historic part of Harlow with picturesque streets and a strong sense of community. Ideal for visitors wanting a quaint local experience. | Harlow Museum and Walled Garden, The Old Harlow high street, St. John’s Church, Harlow Playhouse, Harlow Town Park |
| Harlow Town Centre | The vibrant heart of Harlow, featuring shopping, dining, and entertainment options. Attracts both tourists and business travelers due to its accessibility and amenities. | The Harvey Centre, Water Gardens, Harlow Town Park, The Playhouse, Harlow Leisurezone |
| Church Langley | A modern residential area of Harlow with close proximity to parks and schools, making it appealing for families and those looking for a peaceful stay. | Church Langley Park, Local shops and cafes, Play areas for children, Nature trails, Community center |
| Newhall | A newly developed area with modern amenities and green spaces, attracting those looking for a contemporary living environment. | Newhall Beauchamp, Local parks, Shopping facilities, Community activities, Walking trails |
| Katherines | A quieter, family-oriented neighborhood that offers easy access to local parks and schools, perfect for family stays in a more residential setting. | Katherines playing fields, Local shops, Parks, Harlow Town Railway Station, Community events |
| Freshwaters | A suburban area with good transport links and a friendly atmosphere, popular among visitors seeking value for money and local experiences. | Water Gardens, Local cafes, Nearby parks, Leisure facilities, Community events |
| Temple Fields | A conveniently located area with industrial and commercial zones, ideal for business travelers visiting Harlow and surrounding areas. | Business parks, Access to A10, Transport links, Local eateries, Parks |
| Mark Hall | A residential area with a mix of historical and modern housing, attracting visitors who prefer a more local experience away from the hustle and bustle. | Mark Hall Park, Local shops, Community events, Nearby leisure facilities, Local history sites |
Understanding Airbnb License Requirements & STR Laws in Harlow (2025)
While Harlow, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Harlow to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Harlow (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Harlowbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5 Bed Farmhouse With Shared Pool
Entire Place • 5 bedrooms
2 Bed Cottage With Heated Pool 35 Mins From London
Entire Place • 2 bedrooms
Captivating House
Entire Place • 5 bedrooms
Cosy 2 bed cottage with Pool 20 mins from London
Entire Place • 2 bedrooms
Family home in Harlow, Essex.
Entire Place • 3 bedrooms
Stylish Luxe Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Harlow (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Harlow based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wendy | 3 | $309,009 | 133 | 4.79/5.0 |
| Robyn | 6 | $97,211 | 75 | 3.98/5.0 |
| Premawtee | 1 | $80,808 | 54 | 4.69/5.0 |
| Laura | 4 | $57,932 | 35 | 1.25/5.0 |
| Keith | 2 | $48,650 | 107 | 4.92/5.0 |
| Pedro | 4 | $41,082 | 782 | 4.87/5.0 |
| Joshua | 1 | $37,450 | 10 | 4.30/5.0 |
| Narine | 1 | $35,711 | 5 | 5.00/5.0 |
| Julie | 1 | $32,532 | 50 | 4.64/5.0 |
| Toni | 1 | $31,119 | 131 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Harlow.
Dive Deeper: Advanced Harlow STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Harlow. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHarlow Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Harlow
- The Harlow Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 53.2% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 46.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Harlow, House properties are the most common (70.2%), reflecting the local real estate landscape.
- Houses represent a significant 70.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 4.2%) offer potential for unique stay experiences.
Harlow Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Harlow
- The dominant room capacity in Harlow is 1 bedroom listings, making up 31.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 48.9% of the active Airbnb listings in Harlow, indicating a high concentration in these sizes.
- A significant 21.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Harlow.
Harlow Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Harlow
- The most common guest capacity trend in Harlow vacation rentals is listings accommodating 2 guests (21.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Harlow STR market, accounting for 34.1% of listings.
- 19.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Harlow.
- On average, properties in Harlow are equipped to host 2.7 guests.
Harlow Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Harlow
- The most common availability pattern in Harlow falls within the 181-270 days range, representing 38.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Harlow (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Harlow Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
40.9% of total
2 Nights
16 listings
36.4% of total
3 Nights
4 listings
9.1% of total
4-6 Nights
3 listings
6.8% of total
30+ Nights
3 listings
6.8% of total
Key Insights
- The most prevalent minimum stay requirement in Harlow is 1 Night, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.3%) of the Harlow Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.9% of Harlow hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Harlow.
Harlow Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
48.6% of total
Moderate
9 listings
24.3% of total
Firm
6 listings
16.2% of total
Strict
4 listings
10.8% of total
Cancellation Policy Insights for Harlow
- The prevailing Airbnb cancellation policy trend in Harlow is Flexible, used by 48.6% of listings.
- The market strongly favors guest-friendly terms, with 72.9% of listings offering Flexible or Moderate policies. This suggests guests in Harlow may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48.6% market standard in Harlow.
- Using a Strict policy might deter some guests, as only 10.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Harlow.
Harlow STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Harlow
- The overall average booking lead time for vacation rentals in Harlow is 34 days.
- Guests book furthest in advance for stays during June (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Harlow.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Harlow averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Harlow (2025)
Amenity Prevalence
Amenity Insights for Harlow
- Essential amenities in Harlow that guests expect include: Wifi, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Harlow: Wifi, Hot water, Smoke alarm.
- Prioritize adding missing essentials: Hot water, Smoke alarm.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Harlow to stay competitive.
Harlow Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Harlow
- The typical guest profile for Airbnb in Harlow consists of primarily domestic travelers (73%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 72.7% of guests.
- Key international markets include United Kingdom (72.7%) and United States (5%).
- Top languages spoken are English (54.9%) followed by Spanish (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Harlow Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Iver Heath | 17 | $3,761 | $226.81 | 49% |
| Binfield | 14 | $3,579 | $370.51 | 43% |
| Bray | 35 | $3,508 | $370.24 | 45% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Sunninghill | 11 | $3,456 | $398.67 | 45% |
| Hambleden | 23 | $3,394 | $350.08 | 41% |