Harborough Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Harborough in 2025? Explore comprehensive Airbnb analytics for Harborough, England, United Kingdom to uncover income potential. This 2025 STR market report for Harborough, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 171 active listings.
Whether you're considering an Airbnb investment in Harborough, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Harborough Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Harborough Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Harborough (2025)
Understanding the monthly revenue variations for Airbnb listings in Harborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Harborough is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Harborough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,749+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,681 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,087 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $992, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Harborough
Harborough Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Harborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Harborough:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Harborough
Average Daily Rate (ADR) Airbnb Trends in Harborough (2025)
Effective short term rental pricing strategy in Harborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Harborough typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $383+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Harborough
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Airbnb Seasonality Analysis & Trends in Harborough (2025)
Peak Season (August, May, July)
- Revenue averages $3,482 per month
- Occupancy rates average 51.1%
- Daily rates average $186
Shoulder Season
- Revenue averages $3,044 per month
- Occupancy maintains around 44.0%
- Daily rates hold near $189
Low Season (January, February, March)
- Revenue drops to average $2,146 per month
- Occupancy decreases to average 38.0%
- Daily rates adjust to average $191
Seasonality Insights for Harborough
- The Airbnb seasonality in Harborough shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Harborough's highest earning potential, with monthly revenues capable of climbing to $3,497, occupancy reaching a high of 53.8%, and ADRs peaking at $204.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,982, occupancy could drop to 35.3%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Harborough.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Harborough seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Harborough (2025)
Exploring the top neighborhoods for short-term rentals in Harborough? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Market Harborough Town Centre | The historic and vibrant town center with a mix of shops, restaurants, and markets. A popular spot for visitors looking for a charming, small-town experience with local attractions. | Market Harborough Train Station, The Foxton Locks, The Old Grammar School, St Dionysius Church, Market Harborough Museum |
| Foxton | A picturesque village known for its beautiful canals and locks, attracting visitors who enjoy outdoor activities and nature. Ideal for those looking for a peaceful getaway close to nature. | Foxton Locks, Grand Union Canal, The Foxton Inclined Plane, Local walks and cycling routes |
| Great Glen | A delightful village close to Market Harborough with easy access to the countryside and local amenities. It appeals to families and travelers seeking a quiet environment with good connections to nearby towns. | Great Glen Mill, The Almshouses, Local nature reserves, Great Glen sports facilities |
| Kelmarsh | A rural village with stunning landscapes and historical sites, perfect for Airbnb hosting targeting nature lovers and history enthusiasts. It provides a serene atmosphere away from city life. | Kelmarsh Hall, Kelmarsh Nature Reserve, Local walking trails |
| Smeeton Westerby | A quaint village offering a relaxing environment with scenic views, suitable for a rural retreat experience attracting couples and families. | Smeeton Westerby Hall, Beautiful countryside walks, Local pubs and eateries |
| Little Bowden | A residential suburb of Market Harborough with proximity to the town center and local parks. Great for families and those looking for comfortable lodging. | Little Bowden Recreation Ground, Nearby shops and restaurants, Historical architecture |
| Desborough | A nearby town with diverse amenities and services, ideal for budget travelers looking for affordable lodging options just outside Market Harborough. | Desborough Railway Station, Local shops and markets, Historical landmarks |
| Husbands Bosworth | A tranquil village known for its scenic countryside and outdoor activities, an appealing destination for those seeking a quiet escape. | Husbands Bosworth Airfield, Local walking and cycling paths, Husbands Bosworth Church |
Understanding Airbnb License Requirements & STR Laws in Harborough (2025)
While Harborough, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Harborough to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Harborough (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Harboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hare's Furrow - uk12607
Entire Place • 4 bedrooms
Grade II 16th-century 5 bedroom country home
Entire Place • 5 bedrooms
Country home with stunning view nr Market Harboro'
Entire Place • 4 bedrooms
The Stable House, Pump House (5 bedrooms)
Entire Place • 5 bedrooms
Countryside 6-bedroom cottage
Entire Place • 6 bedrooms
Country house, sleeps 18.
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Harborough (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Harborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 11 | $665,519 | 236 | 4.37/5.0 |
| Eleanor And Neil | 9 | $515,638 | 664 | 3.84/5.0 |
| Emma | 7 | $262,110 | 857 | 4.89/5.0 |
| We Stay | 6 | $252,431 | 114 | 4.03/5.0 |
| Sophie | 2 | $188,446 | 42 | 5.00/5.0 |
| Larissa | 1 | $181,705 | 115 | 4.90/5.0 |
| Tim & Vivi | 6 | $154,076 | 320 | 4.87/5.0 |
| Ellie | 1 | $125,079 | 46 | 4.91/5.0 |
| Emma | 3 | $95,898 | 51 | 4.80/5.0 |
| Tracey | 1 | $83,635 | 104 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Harborough.
Dive Deeper: Advanced Harborough STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Harborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHarborough Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Harborough
- The Harborough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.7% of the 171 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Harborough, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 9.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Harborough Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Harborough
- The dominant room capacity in Harborough is 1 bedroom listings, making up 39.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.1% of the active Airbnb listings in Harborough, indicating a high concentration in these sizes.
- A significant 31.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Harborough.
Harborough Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Harborough
- The most common guest capacity trend in Harborough vacation rentals is listings accommodating 2 guests (34.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Harborough STR market, accounting for 50.3% of listings.
- 27.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Harborough.
- On average, properties in Harborough are equipped to host 3.6 guests.
Harborough Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Harborough
- The most common availability pattern in Harborough falls within the 181-270 days range, representing 34.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Harborough (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Harborough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
73 listings
45.1% of total
2 Nights
56 listings
34.6% of total
3 Nights
10 listings
6.2% of total
4-6 Nights
6 listings
3.7% of total
7-29 Nights
2 listings
1.2% of total
30+ Nights
15 listings
9.3% of total
Key Insights
- The most prevalent minimum stay requirement in Harborough is 1 Night, adopted by 45.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.7%) of the Harborough Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.1% of Harborough hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Harborough.
Harborough Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0.6% of total
Super Strict 60 Days
12 listings
7.8% of total
Flexible
45 listings
29.2% of total
Moderate
47 listings
30.5% of total
Firm
31 listings
20.1% of total
Strict
18 listings
11.7% of total
Cancellation Policy Insights for Harborough
- The prevailing Airbnb cancellation policy trend in Harborough is Moderate, used by 30.5% of listings.
- There's a relatively balanced mix between guest-friendly (59.7%) and stricter (31.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.5% market standard in Harborough.
- Using a Strict policy might deter some guests, as only 11.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Harborough.
Harborough STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Harborough
- The overall average booking lead time for vacation rentals in Harborough is 50 days.
- Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Harborough.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Harborough averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Harborough (2025)
Amenity Prevalence
Amenity Insights for Harborough
- Essential amenities in Harborough that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Harborough: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Harborough to stay competitive.
Harborough Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Harborough
- The typical guest profile for Airbnb in Harborough consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.4% of guests.
- Key international markets include United Kingdom (89.4%) and United States (2.5%).
- Top languages spoken are English (72.4%) followed by French (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Harborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Stamford Bridge | 11 | $4,669 | $410.14 | 38% |