Guisborough Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Guisborough in 2025? Explore comprehensive Airbnb analytics for Guisborough, England, United Kingdom to uncover income potential. This 2025 STR market report for Guisborough, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 45 active listings.

Whether you're considering an Airbnb investment in Guisborough, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Guisborough Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Guisborough Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$159
The average rental revenue earned for an occupied room per day in Guisborough.
Occupancy Rate(?)
43.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,039
Typical annual income for an Airbnb listing in Guisborough. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-24.3%
Significant decrease (-24.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Guisborough.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Guisborough.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
45
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Guisborough (2025)

Understanding the monthly revenue variations for Airbnb listings in Guisborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Guisborough is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Guisborough across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,976+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,680 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,700 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $924, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Guisborough

Guisborough Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Guisborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Guisborough:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Guisborough

Average Daily Rate (ADR) Airbnb Trends in Guisborough (2025)

Effective short term rental pricing strategy in Guisborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Guisborough typically peaks in May and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $235+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
  • Typical properties (Median) charge around $127 per night.
  • Entry-level properties (Bottom 25%) earn around $105 per night.

Average Daily Rate (ADR) Trend by Month in Guisborough

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Airbnb Seasonality Analysis & Trends in Guisborough (2025)

Peak Season (August, May, June)
  • Revenue averages $2,687 per month
  • Occupancy rates average 40.7%
  • Daily rates average $176
Shoulder Season
  • Revenue averages $2,289 per month
  • Occupancy maintains around 43.0%
  • Daily rates hold near $166
Low Season (January, February, March)
  • Revenue drops to average $1,625 per month
  • Occupancy decreases to average 35.5%
  • Daily rates adjust to average $148

Seasonality Insights for Guisborough

  • The Airbnb seasonality in Guisborough shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Guisborough's highest earning potential, with monthly revenues capable of climbing to $2,829, occupancy reaching a high of 52.8%, and ADRs peaking at $177.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,614, occupancy could drop to 32.8%, and ADRs may adjust down to $147.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Guisborough.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Guisborough seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Guisborough (2025)

Exploring the top neighborhoods for short-term rentals in Guisborough? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Guisborough Town Centre
The heart of Guisborough, featuring a range of shops, restaurants, and historical sites. Ideal for guests looking to explore local culture and amenities.
Guisborough Priory, Guisborough Forest, The Crown pub, local boutiques, St. Nicholas Church
Guisborough Forest and Walkway
A beautiful natural area perfect for outdoor enthusiasts. Attracts families and adventurous travelers who enjoy hiking and nature walks.
Guisborough Forest, Walking trails, Mountain biking paths, Picnic areas, Wildlife watching
Whitby
A nearby coastal town famous for its beach, history, and connections to Bram Stoker's Dracula. A popular day trip for those staying in Guisborough.
Whitby Abbey, Whitby Beach, Captain Cook Museum, Whitby Harbour, Fish and chips shops
Saltburn-by-the-Sea
An attractive seaside town with a beautiful beach and pier, ideal for guests wanting a seaside getaway. Saltburn offers a charming atmosphere and great dining options.
Saltburn Pier, Saltburn Beach, Italian Gardens, Surfing spots, Coastal walks
Danby
A quaint village in the North York Moors, perfect for those who appreciate rural settings and the moorland landscape. Great for nature lovers and peace seekers.
Danby Castle, North York Moors National Park, Danby Lodge Nature Reserve, Local sheepdog demonstrations, Village pub
Marske-by-the-Sea
A charming coastal village known for its beach and relaxed atmosphere. Ideal for families and those looking for a quiet escape near the coast.
Marske Beach, Saltburn Cliff Lift, Marske Nature Reserve, Local cafes, Promenade walks
Middlesbrough
Just a short drive from Guisborough, Middlesbrough offers urban amenities and attractions, making it suitable for guests looking for more of a city experience.
Middlesbrough Institute of Modern Art, Teesside University, Centre Square, Local theaters, Shopping centres
North York Moors National Park
A stunning national park with diverse landscapes, perfect for hiking and outdoor activities. It attracts visitors who want to explore nature and wildlife.
Hiking trails, Scenic viewpoints, Historical sites, Local wildlife, Quaint villages

Understanding Airbnb License Requirements & STR Laws in Guisborough (2025)

While Guisborough, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Guisborough to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Guisborough (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Guisboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury Holiday Rental with Hot Tub!

Luxury Holiday Rental with Hot Tub!

Entire Place • 5 bedrooms

$138,468
Revenue
48.1%
Occupancy
$756.15
Daily Rate
The Twisted Toad

The Twisted Toad

Entire Place • 2 bedrooms

$86,478
Revenue
66.4%
Occupancy
$304.74
Daily Rate
Stoney Nook Cottage

Stoney Nook Cottage

Entire Place • 2 bedrooms

$35,561
Revenue
89.7%
Occupancy
$104.79
Daily Rate
Town centre & all the comforts!

Town centre & all the comforts!

Entire Place • 3 bedrooms

$32,603
Revenue
50.2%
Occupancy
$136.72
Daily Rate
Upsall Grange Farm cottage

Upsall Grange Farm cottage

Entire Place • 2 bedrooms

$30,676
Revenue
55.5%
Occupancy
$123.37
Daily Rate
Pine Hill Lodge

Pine Hill Lodge

Entire Place • 3 bedrooms

$29,254
Revenue
59.2%
Occupancy
$240.21
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Guisborough (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Guisborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Cottages5$182,725273.78/5.0
Martin1$138,468664.98/5.0
Vicky5$83,326704.85/5.0
Dale3$69,5541224.71/5.0
Louise2$59,0904214.89/5.0
Host #2749855323$34,20900.00/5.0
Jane2$33,4363794.63/5.0
Lottie1$30,676874.92/5.0
Debbie3$30,2061524.97/5.0
Kathleen1$27,379904.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Guisborough.

Dive Deeper: Advanced Guisborough STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Guisborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Guisborough Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Guisborough

  • The Guisborough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 45 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Guisborough, House properties are the most common (71.1%), reflecting the local real estate landscape.
  • Houses represent a significant 71.1% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo, others, unique stays (combined 8.8%) offer potential for unique stay experiences.

Guisborough Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Guisborough

  • The dominant room capacity in Guisborough is 2 bedrooms listings, making up 60% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 77.8% of the active Airbnb listings in Guisborough, indicating a high concentration in these sizes.

Guisborough Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Guisborough

  • The most common guest capacity trend in Guisborough vacation rentals is listings accommodating 4 guests (55.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Guisborough STR market, accounting for 71.2% of listings.
  • 13.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Guisborough.
  • On average, properties in Guisborough are equipped to host 4.2 guests.

Guisborough Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Guisborough

  • The most common availability pattern in Guisborough falls within the 271-366 days range, representing 37.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 75.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Guisborough (40%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 24.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Guisborough Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.6%)

1 Night

12 listings

28.6% of total

2 Nights (42.9%)

2 Nights

18 listings

42.9% of total

3 Nights (14.3%)

3 Nights

6 listings

14.3% of total

7-29 Nights (2.4%)

7-29 Nights

1 listings

2.4% of total

30+ Nights (11.9%)

30+ Nights

5 listings

11.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Guisborough is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (71.5%) of the Guisborough Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (11.9%) caters to monthly stays (30+ nights) in Guisborough, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 42.9% of Guisborough hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 11.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Guisborough.

Guisborough Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (5.6%)

Super Strict 30 Days

2 listings

5.6% of total

Super Strict 60 Days (19.4%)

Super Strict 60 Days

7 listings

19.4% of total

Flexible (13.9%)

Flexible

5 listings

13.9% of total

Moderate (16.7%)

Moderate

6 listings

16.7% of total

Firm (25%)

Firm

9 listings

25% of total

Strict (19.4%)

Strict

7 listings

19.4% of total

Cancellation Policy Insights for Guisborough

  • The prevailing Airbnb cancellation policy trend in Guisborough is Firm, used by 25% of listings.
  • There's a relatively balanced mix between guest-friendly (30.6%) and stricter (44.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 25% market standard in Guisborough.
  • Regularly review your cancellation policy against competitors and market demand shifts in Guisborough.

Guisborough STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Guisborough

  • The overall average booking lead time for vacation rentals in Guisborough is 57 days.
  • Guests book furthest in advance for stays during July (average 104 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Guisborough.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
  • Monitor your own booking lead times against these Guisborough averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Guisborough (2025)

Amenity Prevalence

Amenity Insights for Guisborough

  • Essential amenities in Guisborough that guests expect include: Kitchen, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Wifi, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Guisborough: Kitchen, Smoke alarm, Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like TV or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Guisborough to stay competitive.

Guisborough Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Guisborough

  • The typical guest profile for Airbnb in Guisborough consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 91.1% of guests.
  • Key international markets include United Kingdom (91.1%) and United States (2%).
  • Top languages spoken are English (75.3%) followed by French (5.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Guisborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Grinton14$5,456$365.0551%
Cartmel Fell17$4,719$331.6852%
Stamford Bridge11$4,669$410.1438%
Casterton11$4,578$300.8251%
Appleby10$4,577$332.3944%
Cark11$4,540$885.2131%
Hayton13$4,333$239.5360%
Watermillock16$4,281$274.0350%
Kielder12$4,215$329.2153%
Pooley Bridge13$4,145$317.2652%

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