Guildford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Guildford in 2025? Explore comprehensive Airbnb analytics for Guildford, England, United Kingdom to uncover income potential. This 2025 STR market report for Guildford, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 257 active listings.
Whether you're considering an Airbnb investment in Guildford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Guildford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Guildford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Guildford (2025)
Understanding the monthly revenue variations for Airbnb listings in Guildford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Guildford is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Guildford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,969+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,766 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,196 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $996, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Guildford
Guildford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Guildford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Guildford:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Guildford
Average Daily Rate (ADR) Airbnb Trends in Guildford (2025)
Effective short term rental pricing strategy in Guildford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Guildford typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $379+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Guildford
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Airbnb Seasonality Analysis & Trends in Guildford (2025)
Peak Season (July, May, June)
- Revenue averages $3,855 per month
- Occupancy rates average 53.5%
- Daily rates average $215
Shoulder Season
- Revenue averages $3,163 per month
- Occupancy maintains around 52.0%
- Daily rates hold near $214
Low Season (January, February, March)
- Revenue drops to average $2,312 per month
- Occupancy decreases to average 42.3%
- Daily rates adjust to average $211
Seasonality Insights for Guildford
- The Airbnb seasonality in Guildford shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Guildford's highest earning potential, with monthly revenues capable of climbing to $4,026, occupancy reaching a high of 62.1%, and ADRs peaking at $217.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,108, occupancy could drop to 41.0%, and ADRs may adjust down to $209.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Guildford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Guildford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Guildford (2025)
Exploring the top neighborhoods for short-term rentals in Guildford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Guildford Town Centre | Vibrant area with a mix of shopping, dining, and cultural attractions. Ideal for visitors wanting to explore Guildford's historical charm and modern conveniences. | Guildford Castle, High Street, The Spectrum, Yvonne Arnaud Theatre, Hurtwood Park, Stoke Park |
| Merrow | A quieter, residential area with scenic views and proximity to nature. Great for families and those looking for a peaceful retreat close to town. | Merrow Downs, Guildford Golf Club, The Surrey Hills, St. John the Evangelist Church |
| Shalford | Charming village with character, offering a more tranquil setting while still being close to Guildford's amenities. Attractive for visitors seeking a local experience. | Shalford Mill, River Wey, Shalford Park, Historic village center |
| Burpham | Family-friendly neighborhood with parks and great schools, appealing to visitors traveling with children. | Burpham Jubilee Park, Guildford Spectrum, St. Thomas on the Bourne |
| Onslow Village | A quaint village atmosphere with historical significance, perfect for visitors interested in local culture and heritage. | Onslow Village Church, Local pubs and eateries, Surrounding countryside |
| Godalming | Nearby historic town known for its scenic riverside location and picturesque streets. Attracts visitors looking for a day trip from Guildford. | Godalming Museum, River Wey, Godalming High Street, The Wilfrid Noyce Centre |
| Cranleigh | A bit farther but known as the largest village in England, offering a range of shops and a rural feel, popular with visitors who want to explore Surrey. | Cranleigh High Street, Rural walks, Cranleigh Arts Centre |
| Merrow Downs | Beautiful open space with stunning views over Guildford and the Surrey Hills, great for outdoor enthusiasts. | Hiking trails, Picnic spots, Stunning views |
Understanding Airbnb License Requirements & STR Laws in Guildford (2025)
While Guildford, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Guildford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Guildford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Guildfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spectacular country home with pool, tennis, yoga
Entire Place • 5 bedrooms
Five Star* 7 Bed > Hot Tub > 3 Acres > Sleeps 14
Entire Place • 7 bedrooms
1930’s Art Deco experience!
Entire Place • 6 bedrooms
Elegant country house in the heart of Surrey Hills
Entire Place • 5 bedrooms
Detached Secluded Luxury Barn in Surrey Hills
Entire Place • 3 bedrooms
Chapel Cottage,
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Guildford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Guildford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emma | 2 | $566,162 | 22 | 5.00/5.0 |
| Evan | 1 | $368,181 | 86 | 4.88/5.0 |
| Jeremy | 3 | $238,500 | 100 | 4.76/5.0 |
| Keith | 6 | $183,997 | 293 | 4.48/5.0 |
| Host #443400923 | 1 | $139,610 | 4 | 5.00/5.0 |
| Cottages | 2 | $135,700 | 20 | 4.93/5.0 |
| Alex | 3 | $133,593 | 35 | 4.72/5.0 |
| Lee | 3 | $128,407 | 53 | 4.77/5.0 |
| Lily | 2 | $120,064 | 88 | 4.82/5.0 |
| Aminah | 1 | $114,026 | 11 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Guildford.
Dive Deeper: Advanced Guildford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Guildford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGuildford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Guildford
- The Guildford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.2% of the 257 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Guildford, House properties are the most common (50.2%), reflecting the local real estate landscape.
- Houses represent a significant 50.2% portion, catering likely to families or larger groups.
- The presence of 11.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
Guildford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Guildford
- The dominant room capacity in Guildford is 1 bedroom listings, making up 46.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.6% of the active Airbnb listings in Guildford, indicating a high concentration in these sizes.
Guildford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Guildford
- The most common guest capacity trend in Guildford vacation rentals is listings accommodating 2 guests (33.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Guildford STR market, accounting for 51.8% of listings.
- A significant 40.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Guildford.
- 17.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Guildford.
- On average, properties in Guildford are equipped to host 2.9 guests.
Guildford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Guildford
- The most common availability pattern in Guildford falls within the 271-366 days range, representing 36.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Guildford (26.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Guildford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
60 listings
25.8% of total
2 Nights
89 listings
38.2% of total
3 Nights
26 listings
11.2% of total
4-6 Nights
19 listings
8.2% of total
7-29 Nights
17 listings
7.3% of total
30+ Nights
22 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Guildford is 2 Nights, adopted by 38.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.0%) of the Guildford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.2% of Guildford hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Guildford.
Guildford Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.9% of total
Super Strict 30 Days
1 listings
0.5% of total
Flexible
55 listings
25.9% of total
Moderate
74 listings
34.9% of total
Firm
26 listings
12.3% of total
Strict
54 listings
25.5% of total
Cancellation Policy Insights for Guildford
- The prevailing Airbnb cancellation policy trend in Guildford is Moderate, used by 34.9% of listings.
- There's a relatively balanced mix between guest-friendly (60.8%) and stricter (37.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.9% market standard in Guildford.
- Regularly review your cancellation policy against competitors and market demand shifts in Guildford.
Guildford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Guildford
- The overall average booking lead time for vacation rentals in Guildford is 44 days.
- Guests book furthest in advance for stays during July (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Guildford.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Guildford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Guildford (2025)
Amenity Prevalence
Amenity Insights for Guildford
- Essential amenities in Guildford that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Guildford: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Guildford to stay competitive.
Guildford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Guildford
- The typical guest profile for Airbnb in Guildford consists of primarily domestic travelers (77%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 76.9% of guests.
- Key international markets include United Kingdom (76.9%) and United States (5%).
- Top languages spoken are English (60.4%) followed by French (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Guildford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Cotswold District | 1,829 | $3,905 | $362.83 | 44% |