Great Ayton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Great Ayton in 2025? Explore comprehensive Airbnb analytics for Great Ayton, England, United Kingdom to uncover income potential. This 2025 STR market report for Great Ayton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Great Ayton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Great Ayton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Great Ayton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Great Ayton (2025)
Understanding the monthly revenue variations for Airbnb listings in Great Ayton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Great Ayton is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Great Ayton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,738+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,118 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,999 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,048, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Great Ayton
Great Ayton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Great Ayton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Great Ayton:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Great Ayton
Average Daily Rate (ADR) Airbnb Trends in Great Ayton (2025)
Effective short term rental pricing strategy in Great Ayton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Great Ayton typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $426+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $303 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Great Ayton
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Airbnb Seasonality Analysis & Trends in Great Ayton (2025)
Peak Season (August, July, June)
- Revenue averages $3,793 per month
- Occupancy rates average 61.4%
- Daily rates average $237
Shoulder Season
- Revenue averages $2,334 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $218
Low Season (January, February, March)
- Revenue drops to average $1,183 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $187
Seasonality Insights for Great Ayton
- The Airbnb seasonality in Great Ayton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Great Ayton's highest earning potential, with monthly revenues capable of climbing to $4,369, occupancy reaching a high of 71.9%, and ADRs peaking at $240.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,101, occupancy could drop to 25.0%, and ADRs may adjust down to $185.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Great Ayton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Great Ayton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Great Ayton (2025)
Exploring the top neighborhoods for short-term rentals in Great Ayton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Great Ayton Village | Charming village atmosphere with beautiful scenery and access to the North York Moors National Park. Popular for outdoor activities and relaxing retreats. | North York Moors National Park, Captain Cook's Monument, Great Ayton Railway Station, Roseberry Topping, Duncombe Park |
| Roseberry Topping | An iconic hill known for its distinctive peak and stunning views. Attracts hikers and nature enthusiasts, making it a great spot for nature lovers. | Roseberry Topping, North York Moors, Hiking trails, Scenic picnic spots |
| Great Ayton's High Street | The main thoroughfare filled with local shops, cafes, and restaurants. Great for visitors looking to experience local culture and cuisine. | Local shops, Traditional pubs, Cafés, Community events |
| The River Leven | Beautiful river setting perfect for riverside walks and tranquility. Popular with families and those seeking quiet retreats. | River walks, Fishing spots, Picnic areas |
| Captain Cook Schoolroom Museum | Historical site dedicated to Captain James Cook, drawing in history buffs and visitors interested in the area's rich maritime history. | Museum exhibits, Historical artifacts, Educational programs |
| Nearby neighborhoods | Surrounding areas offer diverse experiences, quaint villages, and proximity to tourist attractions, appealing for a wider audience. | Local hiking trails, Historical landmarks, Village fairs |
| Northallerton | Only a short drive away, this market town offers additional amenities and attractions, serving as a broader base for guests exploring the region. | Shopping, Dining, Market days, Cultural events |
| Middlesbrough | A larger city nearby providing unique attractions, entertainment options, and a higher visitor influx, ideal for weekend stays. | Cleveland Centre, Middlehaven docks, Middlesbrough Institute of Modern Art, Diverse dining options |
Understanding Airbnb License Requirements & STR Laws in Great Ayton (2025)
While Great Ayton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Great Ayton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Great Ayton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Great Aytonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Optimum 8 Outdoor Living
Private Room • 4 bedrooms
Beautiful countryside retreat in Great Ayton
Entire Place • 3 bedrooms
The Love Dome
Entire Place • 1 bedroom
Hill View in Great Ayton
Entire Place • 3 bedrooms
The Old Dairy
Entire Place • 2 bedrooms
Postman's Lodge
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Great Ayton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Great Ayton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hoseasons | 8 | $230,228 | 62 | 2.46/5.0 |
| Ruth | 1 | $59,000 | 35 | 5.00/5.0 |
| Aurora | 2 | $53,471 | 187 | 4.71/5.0 |
| Cottages | 2 | $51,532 | 13 | 4.92/5.0 |
| Dale | 2 | $48,924 | 37 | 4.79/5.0 |
| Homely | 1 | $46,855 | 37 | 4.73/5.0 |
| Vanessa | 2 | $45,495 | 136 | 4.96/5.0 |
| Michelle | 1 | $42,170 | 23 | 5.00/5.0 |
| Caroline | 3 | $39,869 | 465 | 4.97/5.0 |
| Alex | 1 | $29,956 | 110 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Great Ayton.
Dive Deeper: Advanced Great Ayton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Great Ayton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGreat Ayton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Great Ayton
- The Great Ayton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.3% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Great Ayton, House properties are the most common (56.8%), reflecting the local real estate landscape.
- Houses represent a significant 56.8% portion, catering likely to families or larger groups.
- The presence of 13.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 2.7%) offer potential for unique stay experiences.
Great Ayton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Great Ayton
- The dominant room capacity in Great Ayton is 1 bedroom listings, making up 45.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.6% of the active Airbnb listings in Great Ayton, indicating a high concentration in these sizes.
- A significant 21.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Great Ayton.
Great Ayton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Great Ayton
- The most common guest capacity trend in Great Ayton vacation rentals is listings accommodating 2 guests (37.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Great Ayton STR market, accounting for 64.8% of listings.
- 21.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Great Ayton.
- On average, properties in Great Ayton are equipped to host 3.8 guests.
Great Ayton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Great Ayton
- The most common availability pattern in Great Ayton falls within the 181-270 days range, representing 35.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Great Ayton (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Great Ayton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
37.8% of total
2 Nights
11 listings
29.7% of total
3 Nights
3 listings
8.1% of total
4-6 Nights
1 listings
2.7% of total
30+ Nights
8 listings
21.6% of total
Key Insights
- The most prevalent minimum stay requirement in Great Ayton is 1 Night, adopted by 37.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.5%) of the Great Ayton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.6%) caters to monthly stays (30+ nights) in Great Ayton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.8% of Great Ayton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Great Ayton.
Great Ayton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
18.2% of total
Flexible
2 listings
6.1% of total
Moderate
11 listings
33.3% of total
Firm
8 listings
24.2% of total
Strict
6 listings
18.2% of total
Cancellation Policy Insights for Great Ayton
- The prevailing Airbnb cancellation policy trend in Great Ayton is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (39.4%) and stricter (42.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Great Ayton.
- Regularly review your cancellation policy against competitors and market demand shifts in Great Ayton.
Great Ayton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Great Ayton
- The overall average booking lead time for vacation rentals in Great Ayton is 52 days.
- Guests book furthest in advance for stays during May (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Great Ayton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Great Ayton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Great Ayton (2025)
Amenity Prevalence
Amenity Insights for Great Ayton
- Popular amenities like Smoke alarm, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Great Ayton to stay competitive.
Great Ayton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Great Ayton
- The typical guest profile for Airbnb in Great Ayton consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.2% of guests.
- Key international markets include United Kingdom (91.2%) and United States (2.8%).
- Top languages spoken are English (81.1%) followed by French (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Leeds.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Great Ayton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Stamford Bridge | 11 | $4,669 | $410.14 | 38% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Appleby | 10 | $4,577 | $332.39 | 44% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Hayton | 13 | $4,333 | $239.53 | 60% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |
| Kielder | 12 | $4,215 | $329.21 | 53% |
| Pooley Bridge | 13 | $4,145 | $317.26 | 52% |