Grays Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Grays in 2025? Explore comprehensive Airbnb analytics for Grays, England, United Kingdom to uncover income potential. This 2025 STR market report for Grays, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Grays, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grays Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Grays Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Grays (2025)
Understanding the monthly revenue variations for Airbnb listings in Grays is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grays is typically September, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grays across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,505+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,354 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,211 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $617, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grays
Grays Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Grays STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grays:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grays
Average Daily Rate (ADR) Airbnb Trends in Grays (2025)
Effective short term rental pricing strategy in Grays involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grays typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Grays
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Airbnb Seasonality Analysis & Trends in Grays (2025)
Peak Season (September, June, October)
- Revenue averages $2,193 per month
- Occupancy rates average 37.9%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,749 per month
- Occupancy maintains around 39.3%
- Daily rates hold near $138
Low Season (January, February, March)
- Revenue drops to average $1,085 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $122
Seasonality Insights for Grays
- The Airbnb seasonality in Grays shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Grays's highest earning potential, with monthly revenues capable of climbing to $2,277, occupancy reaching a high of 51.3%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $925, occupancy could drop to 29.2%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grays.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Grays seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Grays (2025)
Exploring the top neighborhoods for short-term rentals in Grays? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Intu Lakeside | A major shopping center and leisure destination attracting visitors for shopping, dining, and entertainment. Excellent for short-term stays due to its wide range of attractions and proximity to public transport. | The Lakeside Shopping Centre, Aqua Park, Hollywood Bowl, Restaurants and cafes, Cineworld cinema, Go-Karting |
| Grays Beach | A lovely beach area perfect for families and day-trippers. Attracts visitors looking for a relaxing seaside experience which makes it suitable for Airbnb hosting. | Grays Beach, Thames View Park, Play Areas, Beach Hut Cafe, Walking Trails |
| Grays Town Centre | The commercial heart of Grays with easy access to transport links and amenities, making it a convenient choice for short stays. | Grays Market, Local shops, Cafes and restaurants, Public transport links, Thurrock Museum |
| Chafford Hundred | A modern residential area close to major attractions like Lakeside and rail links to London, appealing to visitors wanting a mix of city access and suburban comfort. | Chafford Hundred rail station, Nearby lakes, Local parks, Shopping centers, Dining options |
| Thurrock | A wider area encompassing various attractions, ideal for those looking for a base to explore Essex and beyond. | Thurrock Thameside Nature Park, Lakeview Park, Local history attractions, Access to the River Thames, Retail parks |
| Orsett | A quaint village that offers a peaceful retreat with historical charm, attracts visitors wanting a quieter stay away from the hustle and bustle. | Orsett Hall, Orsett Church, Local pubs, Nearby countryside walks, Historical sites |
| West Thurrock | Home to many entertainment options and close to the Dartford crossing, making it an accessible place for visitors. | Bluewater shopping center, Theme parks, Local cinemas, Restaurants, Outdoor activities |
| Tilbury | A port town rich in history and character, offering unique experiences for guests interested in exploring maritime heritage and nearby attractions. | Tilbury Fort, Thames Gateway, Walking along Tilbury docks, Historic sites, Nearby nature reserves |
Understanding Airbnb License Requirements & STR Laws in Grays (2025)
While Grays, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grays to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Grays (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Graysbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning home near London, Ideal for Groups
Entire Place • 4 bedrooms
Cosy 2 Bedroom flat in Grays
Entire Place • 2 bedrooms
Spacious 5 bed house in Grays
Entire Place • 5 bedrooms
Timber Court | Sleeps 5 | Parking | Central Grays
Entire Place • 2 bedrooms
The Annexe
Entire Place • 2 bedrooms
3 Bedroom Elegant Apartment in Central Grays
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Grays (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Grays based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chichi | 2 | $83,363 | 28 | 4.86/5.0 |
| Conen | 3 | $66,394 | 19 | 3.30/5.0 |
| Sam | 2 | $61,905 | 5 | 2.50/5.0 |
| Archie | 1 | $42,343 | 18 | 4.89/5.0 |
| Adam | 1 | $31,247 | 16 | 5.00/5.0 |
| Ola | 1 | $29,343 | 7 | 4.14/5.0 |
| Rach | 1 | $24,641 | 4 | 4.75/5.0 |
| Jill | 1 | $23,380 | 29 | 5.00/5.0 |
| Stella | 1 | $23,307 | 4 | 4.75/5.0 |
| Emmanuel | 1 | $19,247 | 4 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grays.
Dive Deeper: Advanced Grays STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grays. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrays Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grays
- The Grays Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.4% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Grays, Apartment/Condo properties are the most common (48.1%), reflecting the local real estate landscape.
- Houses represent a significant 46.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.7%) offer potential for unique stay experiences.
Grays Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grays
- The dominant room capacity in Grays is 1 bedroom listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.8% of the active Airbnb listings in Grays, indicating a high concentration in these sizes.
Grays Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grays
- The most common guest capacity trend in Grays vacation rentals is listings accommodating 5 guests (17.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 4 guests dominate the Grays STR market, accounting for 32.7% of listings.
- 13.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grays.
- On average, properties in Grays are equipped to host 3.1 guests.
Grays Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grays
- The most common availability pattern in Grays falls within the 271-366 days range, representing 57.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Grays (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Grays Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
38.8% of total
2 Nights
14 listings
28.6% of total
3 Nights
8 listings
16.3% of total
4-6 Nights
3 listings
6.1% of total
7-29 Nights
4 listings
8.2% of total
30+ Nights
1 listings
2% of total
Key Insights
- The most prevalent minimum stay requirement in Grays is 1 Night, adopted by 38.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.4%) of the Grays Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.8% of Grays hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grays.
Grays Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
31% of total
Moderate
14 listings
33.3% of total
Firm
8 listings
19% of total
Strict
7 listings
16.7% of total
Cancellation Policy Insights for Grays
- The prevailing Airbnb cancellation policy trend in Grays is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (64.3%) and stricter (35.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Grays.
- Regularly review your cancellation policy against competitors and market demand shifts in Grays.
Grays STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Grays
- The overall average booking lead time for vacation rentals in Grays is 22 days.
- Guests book furthest in advance for stays during April (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (33 days avg.) sees the longest lead times, while Spring (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Grays.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Grays averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Grays (2025)
Amenity Prevalence
Amenity Insights for Grays
- Essential amenities in Grays that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grays: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grays to stay competitive.
Grays Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Grays
- The typical guest profile for Airbnb in Grays consists of primarily domestic travelers (74%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 73.8% of guests.
- Key international markets include United Kingdom (73.8%) and Australia (3.1%).
- Top languages spoken are English (64.3%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Grays Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Iver Heath | 17 | $3,761 | $226.81 | 49% |
| Binfield | 14 | $3,579 | $370.51 | 43% |
| Bray | 35 | $3,508 | $370.24 | 45% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Sunninghill | 11 | $3,456 | $398.67 | 45% |
| Hambleden | 23 | $3,394 | $350.08 | 41% |