Gravesham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Gravesham in 2025? Explore comprehensive Airbnb analytics for Gravesham, England, United Kingdom to uncover income potential. This 2025 STR market report for Gravesham, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 114 active listings.
Whether you're considering an Airbnb investment in Gravesham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gravesham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gravesham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gravesham (2025)
Understanding the monthly revenue variations for Airbnb listings in Gravesham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gravesham is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gravesham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,178+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,893 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,400 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $673, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gravesham
Gravesham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gravesham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gravesham:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gravesham
Average Daily Rate (ADR) Airbnb Trends in Gravesham (2025)
Effective short term rental pricing strategy in Gravesham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gravesham typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Gravesham
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Airbnb Seasonality Analysis & Trends in Gravesham (2025)
Peak Season (May, June, April)
- Revenue averages $3,668 per month
- Occupancy rates average 41.8%
- Daily rates average $163
Shoulder Season
- Revenue averages $2,408 per month
- Occupancy maintains around 41.0%
- Daily rates hold near $168
Low Season (January, February, March)
- Revenue drops to average $1,520 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $161
Seasonality Insights for Gravesham
- The Airbnb seasonality in Gravesham shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gravesham's highest earning potential, with monthly revenues capable of climbing to $3,893, occupancy reaching a high of 45.0%, and ADRs peaking at $173.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,380, occupancy could drop to 32.0%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gravesham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gravesham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gravesham (2025)
Exploring the top neighborhoods for short-term rentals in Gravesham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gravesend | A historic town on the River Thames known for its rich heritage and scenic riverside. Ideal for tourists looking to explore history and enjoy beautiful views. | Gravesend Dockyard, The Thames Path, St. George's Church, The Woodville, Shakespeare Cliff |
| Northfleet | A charming area with a mix of industrial heritage and natural beauty. Popular with families and those seeking a quiet retreat near the Thames. | Northfleet War Memorial, Ebbsfleet International, Gravesend Cemetery, The River Thames, The Ebbsfleet Green |
| Stone | A picturesque village that offers a more rural feel, perfect for visitors who want to escape the city without going too far. | Stone Castle, Dartford Crossing, Dartford Heath, The Sevenoaks Wildlife Reserve, Cycling along the Thames |
| Meopham | A semi-rural area that appeals to visitors seeking tranquility and countryside walks while still being close to Gravesend and Dartford. | Meopham Green, Meopham Windmill, Local parks, Walking trails, Historic churches |
| Higham | A small village that is ideal for visitors looking for a quaint stay with community feel and local charm. | Higham Village Green, Historic homes, St. John's Church, Local pubs, Nature walks |
| Riverview Park | A residential area that provides easy access to amenities and beautiful parks, great for families and longer stays. | Riverview Park, Local shopping, Nearby restaurants, Playgrounds, Community events |
| Thurrock | Just outside of Gravesham, this area offers attractions and easy transport links to London, appealing to a wider range of guests. | Lakeside Shopping Centre, Chadwell St Mary, Thames Clippers service, Thurrock Museum, Cultural events |
| Kent Thameside | A broad area encompassing several towns along the Thames, ideal for attracting tourists looking for river views and various activities. | Thames River cruises, Water sports, Nature reserves, Parks along the Thames, Historical sites |
Understanding Airbnb License Requirements & STR Laws in Gravesham (2025)
While Gravesham, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gravesham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gravesham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Graveshambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Alpaca House - Hot Tub/BBQ/Pets/Sleeps 17
Entire Place • 2 bedrooms
Country Manor House with indoor Pool and Hot Tub.
Entire Place • 6 bedrooms
The Roost Group - 8-Bed Home: Hot Tub WiFi Parking
Entire Place • 4 bedrooms
Super Quiet 4 Bed Family Home
Entire Place • 4 bedrooms
Platinum Grove Modern Flat | 2BD
Entire Place • 2 bedrooms
Countryside Escape in Beautiful Cosy Cottage
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gravesham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gravesham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joe | 5 | $146,947 | 254 | 4.79/5.0 |
| Host #420499279 | 1 | $135,498 | 18 | 4.78/5.0 |
| Evo | 9 | $115,418 | 38 | 3.18/5.0 |
| Host #372074588 | 1 | $112,248 | 64 | 4.75/5.0 |
| Kate | 3 | $102,839 | 671 | 4.74/5.0 |
| Selina | 3 | $87,441 | 31 | 3.32/5.0 |
| Jordan | 2 | $80,511 | 31 | 4.79/5.0 |
| Liz | 2 | $60,173 | 60 | 4.92/5.0 |
| Host #40452547 | 3 | $59,009 | 11 | 1.53/5.0 |
| Leon | 1 | $58,915 | 7 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gravesham.
Dive Deeper: Advanced Gravesham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gravesham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGravesham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gravesham
- The Gravesham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.8% of the 114 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gravesham, House properties are the most common (49.1%), reflecting the local real estate landscape.
- Houses represent a significant 49.1% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique (combined 5.3%) offer potential for unique stay experiences.
Gravesham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gravesham
- The dominant room capacity in Gravesham is 1 bedroom listings, making up 45.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.2% of the active Airbnb listings in Gravesham, indicating a high concentration in these sizes.
Gravesham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gravesham
- The most common guest capacity trend in Gravesham vacation rentals is listings accommodating 2 guests (27.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Gravesham STR market, accounting for 44.7% of listings.
- 24.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gravesham.
- On average, properties in Gravesham are equipped to host 3.6 guests.
Gravesham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gravesham
- The most common availability pattern in Gravesham falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gravesham (28.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gravesham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
33.3% of total
2 Nights
37 listings
36.3% of total
3 Nights
6 listings
5.9% of total
4-6 Nights
6 listings
5.9% of total
7-29 Nights
7 listings
6.9% of total
30+ Nights
12 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Gravesham is 2 Nights, adopted by 36.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.6%) of the Gravesham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Gravesham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.3% of Gravesham hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gravesham.
Gravesham Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
3 listings
3.8% of total
Super Strict 30 Days
1 listings
1.3% of total
Super Strict 60 Days
1 listings
1.3% of total
Flexible
31 listings
39.2% of total
Moderate
24 listings
30.4% of total
Firm
11 listings
13.9% of total
Strict
8 listings
10.1% of total
Cancellation Policy Insights for Gravesham
- The prevailing Airbnb cancellation policy trend in Gravesham is Flexible, used by 39.2% of listings.
- There's a relatively balanced mix between guest-friendly (69.6%) and stricter (24.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.2% market standard in Gravesham.
- Using a Strict policy might deter some guests, as only 10.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Gravesham.
Gravesham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gravesham
- The overall average booking lead time for vacation rentals in Gravesham is 36 days.
- Guests book furthest in advance for stays during July (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Gravesham.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Gravesham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gravesham (2025)
Amenity Prevalence
Amenity Insights for Gravesham
- Essential amenities in Gravesham that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gravesham: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gravesham to stay competitive.
Gravesham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gravesham
- The typical guest profile for Airbnb in Gravesham consists of primarily domestic travelers (79%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 78.7% of guests.
- Key international markets include United Kingdom (78.7%) and United States (4%).
- Top languages spoken are English (65%) followed by French (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gravesham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Iver Heath | 17 | $3,761 | $226.81 | 49% |
| Binfield | 14 | $3,579 | $370.51 | 43% |
| Bray | 35 | $3,508 | $370.24 | 45% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Sunninghill | 11 | $3,456 | $398.67 | 45% |
| Hambleden | 23 | $3,394 | $350.08 | 41% |