Gloucester Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Gloucester in 2025? Explore comprehensive Airbnb analytics for Gloucester, England, United Kingdom to uncover income potential. This 2025 STR market report for Gloucester, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 156 active listings.
Whether you're considering an Airbnb investment in Gloucester, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gloucester Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gloucester Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gloucester (2025)
Understanding the monthly revenue variations for Airbnb listings in Gloucester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gloucester is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gloucester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,096+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,159 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,334 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,060, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gloucester
Gloucester Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gloucester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gloucester:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gloucester
Average Daily Rate (ADR) Airbnb Trends in Gloucester (2025)
Effective short term rental pricing strategy in Gloucester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gloucester typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $302+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Gloucester
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Airbnb Seasonality Analysis & Trends in Gloucester (2025)
Peak Season (May, June, August)
- Revenue averages $3,672 per month
- Occupancy rates average 59.3%
- Daily rates average $163
Shoulder Season
- Revenue averages $3,107 per month
- Occupancy maintains around 56.3%
- Daily rates hold near $169
Low Season (January, February, March)
- Revenue drops to average $2,410 per month
- Occupancy decreases to average 43.9%
- Daily rates adjust to average $185
Seasonality Insights for Gloucester
- The Airbnb seasonality in Gloucester shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gloucester's highest earning potential, with monthly revenues capable of climbing to $3,824, occupancy reaching a high of 63.2%, and ADRs peaking at $200.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,198, occupancy could drop to 41.5%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gloucester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gloucester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gloucester (2025)
Exploring the top neighborhoods for short-term rentals in Gloucester? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gloucester Docks | A historic waterfront area with a vibrant atmosphere, popular for its restaurants, shops, and museums. Great for visitors interested in history and leisure activities. | Gloucester Quays, National Waterways Museum, Gloucester Cathedral, Gloucester Folk Museum, Waterfront shops and eateries |
| Quedgeley | A suburban neighborhood with easy access to Gloucester city center. Ideal for families and those seeking a quiet, peaceful area close to amenities. | Local parks, Shopping centers, Community events, Easy access to M5 motorway |
| Kingsholm | Home to the famous Kingsholm Stadium, this area attracts sports fans and those looking for vibrant community events and local culture. | Kingsholm Stadium, Local pubs and eateries, Community sports events |
| Westgate | A charming area with cobbled streets and historic buildings. Close to the city center and popular with visitors exploring Gloucester's rich history. | Gloucester Cathedral, Merchant's Quarters, Historic architecture, Local markets |
| Highnam | A residential area on the outskirts of Gloucester known for its scenic beauty and parks. Ideal for nature lovers and those looking for tranquillity. | Highnam Court Gardens, Nature trails, Outdoor recreational activities |
| Churchdown | A growing suburb with a strong community feel, offering easy access to both the countryside and the city, popular among families and commuters. | Local parks, Churchdown Hill, Community centers |
| Stonehouse | A small town to the south of Gloucester, offering a blend of urban amenities and rural charm. Attractive for guests looking for a quiet retreat with easy access to the city. | Stonehouse Court Hotel, Local shops and cafes, Walking trails |
| Brockworth | A village close to the city, known for its Cotswold scenery and historic landmarks. Attracts tourists looking to explore the Cotswolds and enjoy outdoor activities. | Cooper's Hill, St. George's Church, Local pubs and restaurants |
Understanding Airbnb License Requirements & STR Laws in Gloucester (2025)
While Gloucester, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gloucester to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gloucester (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gloucesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large stylish family gathering space nr docks
Entire Place • 6 bedrooms
Huge Victorian Retreat; Sleeps 15+Private Parking!
Entire Place • 7 bedrooms
Lythwood House
Entire Place • 5 bedrooms
Former Regency Ballroom now loft style apartment
Entire Place • 4 bedrooms
Massive Penthouse with great views near the docks
Entire Place • 4 bedrooms
Stylish 5 Bedroom Penthouse in City Centre
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gloucester (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gloucester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Charles | 27 | $1,666,672 | 4446 | 4.83/5.0 |
| Oliver | 5 | $225,519 | 169 | 4.86/5.0 |
| Phil | 3 | $210,550 | 182 | 4.88/5.0 |
| Rebecca | 1 | $153,401 | 20 | 4.90/5.0 |
| Hollie | 5 | $142,535 | 32 | 3.71/5.0 |
| Simon | 3 | $107,034 | 106 | 4.89/5.0 |
| Fortuna Property | 3 | $106,631 | 103 | 4.73/5.0 |
| Lee At Cotswold Serviced Homes | 2 | $86,871 | 20 | 2.42/5.0 |
| Rachel | 2 | $78,355 | 37 | 4.84/5.0 |
| Andy | 4 | $77,403 | 926 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gloucester.
Dive Deeper: Advanced Gloucester STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gloucester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGloucester Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gloucester
- The Gloucester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.3% of the 156 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gloucester, Apartment/Condo properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 39.7% portion, catering likely to families or larger groups.
- The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.
Gloucester Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gloucester
- The dominant room capacity in Gloucester is 1 bedroom listings, making up 36.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.2% of the active Airbnb listings in Gloucester, indicating a high concentration in these sizes.
- A significant 24.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gloucester.
Gloucester Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gloucester
- The most common guest capacity trend in Gloucester vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Gloucester STR market, accounting for 42.9% of listings.
- 28.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gloucester.
- On average, properties in Gloucester are equipped to host 3.7 guests.
Gloucester Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gloucester
- The most common availability pattern in Gloucester falls within the 91-180 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Gloucester (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gloucester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
69 listings
47.3% of total
2 Nights
32 listings
21.9% of total
3 Nights
5 listings
3.4% of total
4-6 Nights
7 listings
4.8% of total
7-29 Nights
6 listings
4.1% of total
30+ Nights
27 listings
18.5% of total
Key Insights
- The most prevalent minimum stay requirement in Gloucester is 1 Night, adopted by 47.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.2%) of the Gloucester Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.5%) caters to monthly stays (30+ nights) in Gloucester, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.3% of Gloucester hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gloucester.
Gloucester Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
5.3% of total
Refundable
2 listings
1.5% of total
Non-refundable
1 listings
0.8% of total
Flexible
36 listings
27.3% of total
Moderate
41 listings
31.1% of total
Firm
7 listings
5.3% of total
Strict
38 listings
28.8% of total
Cancellation Policy Insights for Gloucester
- The prevailing Airbnb cancellation policy trend in Gloucester is Moderate, used by 31.1% of listings.
- There's a relatively balanced mix between guest-friendly (58.4%) and stricter (34.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.1% market standard in Gloucester.
- Regularly review your cancellation policy against competitors and market demand shifts in Gloucester.
Gloucester STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gloucester
- The overall average booking lead time for vacation rentals in Gloucester is 44 days.
- Guests book furthest in advance for stays during May (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (56 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Gloucester.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Gloucester averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gloucester (2025)
Amenity Prevalence
Amenity Insights for Gloucester
- Essential amenities in Gloucester that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gloucester: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gloucester to stay competitive.
Gloucester Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gloucester
- The typical guest profile for Airbnb in Gloucester consists of primarily domestic travelers (84%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 84.4% of guests.
- Key international markets include United Kingdom (84.4%) and United States (3.6%).
- Top languages spoken are English (65.3%) followed by French (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gloucester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |