Glastonbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Glastonbury in 2025? Explore comprehensive Airbnb analytics for Glastonbury, England, United Kingdom to uncover income potential. This 2025 STR market report for Glastonbury, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 212 active listings.
Whether you're considering an Airbnb investment in Glastonbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Glastonbury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Glastonbury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Glastonbury (2025)
Understanding the monthly revenue variations for Airbnb listings in Glastonbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Glastonbury is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Glastonbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,862+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,719 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,736 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $955, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Glastonbury
Glastonbury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Glastonbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Glastonbury:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Glastonbury
Average Daily Rate (ADR) Airbnb Trends in Glastonbury (2025)
Effective short term rental pricing strategy in Glastonbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Glastonbury typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $238+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Glastonbury
Get Live Glastonbury Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Glastonbury (2025)
Peak Season (May, June, July)
- Revenue averages $2,804 per month
- Occupancy rates average 57.4%
- Daily rates average $138
Shoulder Season
- Revenue averages $2,123 per month
- Occupancy maintains around 49.1%
- Daily rates hold near $140
Low Season (January, February, March)
- Revenue drops to average $1,359 per month
- Occupancy decreases to average 34.9%
- Daily rates adjust to average $146
Seasonality Insights for Glastonbury
- The Airbnb seasonality in Glastonbury shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Glastonbury's highest earning potential, with monthly revenues capable of climbing to $2,921, occupancy reaching a high of 59.9%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,193, occupancy could drop to 30.1%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Glastonbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Glastonbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Glastonbury (2025)
Exploring the top neighborhoods for short-term rentals in Glastonbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Glastonbury Town Centre | The heart of Glastonbury, known for its rich history, shopping opportunities, and proximity to famous landmarks such as Glastonbury Abbey and the Tor. Perfect for tourists seeking an immersive experience of local culture and history. | Glastonbury Abbey, Glastonbury Tor, Chalice Well, Glastonbury Festival site, St. John's Church |
| Chalford | A peaceful area on the outskirts of Glastonbury, ideal for those looking for a quiet retreat in the countryside while being close to the town's attractions. | Glastonbury Canal, Rural walks, Countryside views |
| Street | Located just a short distance from Glastonbury, Street offers shopping centers and is home to the famous Clarks Village, attracting shoppers and visitors alike. | Clarks Village, Street Heritage Centre, Glastonbury Tor nearby |
| Meare | A quaint village near Glastonbury, known for its natural beauty and tranquility, great for families and those looking for rural charm. | Meare Fishery, Nature reserves, Local pubs |
| Pilton | Famous for hosting the Glastonbury Festival, Pilton attracts a lot of visitors during the festival season, making it a lucrative option for Airbnb hosts. | Glastonbury Festival site, Pilton’s village events, Nearby rural walks |
| Glastonbury Lake Village | An archaeological site with historical significance that attracts visitors interested in ancient history and heritage. | Glastonbury Lake Village site, Nature walks, Bird watching |
| Westhay | A rural area that offers beautiful nature walks and a peaceful escape from city life, perfect for those seeking a quiet getaway close to Glastonbury. | Nature reserves, Wildlife watching, Community events |
| Butleigh | A small village near Glastonbury known for its picturesque setting and historical architecture, appealing to tourists who prefer a quaint local experience. | St. Andrew's Church, Village Pub, Historic architecture |
Understanding Airbnb License Requirements & STR Laws in Glastonbury (2025)
While Glastonbury, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Glastonbury to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Glastonbury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Glastonburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Glastonbury Farmhouse with a View
Entire Place • 6 bedrooms
Whole house hire - The Dragonfly BNB Glastonbury
Entire Place • 4 bedrooms
Hilltop House Glastonbury next to Tor with hot tub
Entire Place • 4 bedrooms
BLAKE HOUSE, Luxury Retreat Home, Central Location
Entire Place • 3 bedrooms
No 51 Glastonbury
Entire Place • 3 bedrooms
Entire 3 bed house, with garden and amazing views
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Glastonbury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Glastonbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laura | 7 | $205,486 | 74 | 4.88/5.0 |
| Tiffany | 1 | $139,010 | 41 | 4.76/5.0 |
| Marijana | 7 | $135,951 | 333 | 4.92/5.0 |
| Anne | 4 | $127,656 | 481 | 4.88/5.0 |
| Sophie | 1 | $115,946 | 165 | 4.95/5.0 |
| Hoai-Linh Tina | 6 | $100,648 | 65 | 4.79/5.0 |
| Jessica | 4 | $89,597 | 349 | 4.94/5.0 |
| Sue | 4 | $78,473 | 269 | 4.89/5.0 |
| Ben | 2 | $78,468 | 175 | 4.92/5.0 |
| Edd & Kim | 3 | $77,773 | 453 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Glastonbury.
Dive Deeper: Advanced Glastonbury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Glastonbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGlastonbury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Glastonbury
- The Glastonbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.1% of the 212 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 41.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Glastonbury, House properties are the most common (55.2%), reflecting the local real estate landscape.
- Houses represent a significant 55.2% portion, catering likely to families or larger groups.
- The presence of 12.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 0.5%) offer potential for unique stay experiences.
Glastonbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Glastonbury
- The dominant room capacity in Glastonbury is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.4% of the active Airbnb listings in Glastonbury, indicating a high concentration in these sizes.
Glastonbury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Glastonbury
- The most common guest capacity trend in Glastonbury vacation rentals is listings accommodating 2 guests (24.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Glastonbury STR market, accounting for 39.7% of listings.
- 12.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Glastonbury.
- On average, properties in Glastonbury are equipped to host 2.4 guests.
Glastonbury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Glastonbury
- The most common availability pattern in Glastonbury falls within the 181-270 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Glastonbury (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Glastonbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
56 listings
28.3% of total
2 Nights
91 listings
46% of total
3 Nights
25 listings
12.6% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
25 listings
12.6% of total
Key Insights
- The most prevalent minimum stay requirement in Glastonbury is 2 Nights, adopted by 46% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.3%) of the Glastonbury Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.6%) caters to monthly stays (30+ nights) in Glastonbury, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46% of Glastonbury hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Glastonbury.
Glastonbury Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0.5% of total
Super Strict 60 Days
1 listings
0.5% of total
Flexible
39 listings
19.8% of total
Moderate
64 listings
32.5% of total
Firm
52 listings
26.4% of total
Strict
40 listings
20.3% of total
Cancellation Policy Insights for Glastonbury
- The prevailing Airbnb cancellation policy trend in Glastonbury is Moderate, used by 32.5% of listings.
- There's a relatively balanced mix between guest-friendly (52.3%) and stricter (46.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.5% market standard in Glastonbury.
- Regularly review your cancellation policy against competitors and market demand shifts in Glastonbury.
Glastonbury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Glastonbury
- The overall average booking lead time for vacation rentals in Glastonbury is 72 days.
- Guests book furthest in advance for stays during June (average 125 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Glastonbury.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 125 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Glastonbury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Glastonbury (2025)
Amenity Prevalence
Amenity Insights for Glastonbury
- Essential amenities in Glastonbury that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Glastonbury: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Glastonbury to stay competitive.
Glastonbury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Glastonbury
- The typical guest profile for Airbnb in Glastonbury consists of primarily domestic travelers (70%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 70.0% of guests.
- Key international markets include United Kingdom (70%) and United States (9.4%).
- Top languages spoken are English (55.2%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Glastonbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |