Gillingham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Gillingham in 2025? Explore comprehensive Airbnb analytics for Gillingham, England, United Kingdom to uncover income potential. This 2025 STR market report for Gillingham, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 116 active listings.
Whether you're considering an Airbnb investment in Gillingham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gillingham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gillingham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gillingham (2025)
Understanding the monthly revenue variations for Airbnb listings in Gillingham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gillingham is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gillingham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,200+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,657 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,301 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $569, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gillingham
Gillingham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gillingham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gillingham:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gillingham
Average Daily Rate (ADR) Airbnb Trends in Gillingham (2025)
Effective short term rental pricing strategy in Gillingham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gillingham typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,043+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $484 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Gillingham
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Airbnb Seasonality Analysis & Trends in Gillingham (2025)
Peak Season (May, August, December)
- Revenue averages $2,260 per month
- Occupancy rates average 45.1%
- Daily rates average $392
Shoulder Season
- Revenue averages $1,934 per month
- Occupancy maintains around 41.4%
- Daily rates hold near $395
Low Season (February, March, October)
- Revenue drops to average $1,563 per month
- Occupancy decreases to average 33.8%
- Daily rates adjust to average $278
Seasonality Insights for Gillingham
- The Airbnb seasonality in Gillingham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gillingham's highest earning potential, with monthly revenues capable of climbing to $2,289, occupancy reaching a high of 52.9%, and ADRs peaking at $540.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,419, occupancy could drop to 31.0%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gillingham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gillingham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gillingham (2025)
Exploring the top neighborhoods for short-term rentals in Gillingham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chatham Maritime | A vibrant waterfront area with modern apartments and easy access to public transport. Ideal for visitors exploring both Chatham and Gillingham. | Chatham Dockyard, Royal Dockyard Church, The Historic Dockyard, The Pentagon Shopping Centre |
| Gillingham Town Centre | The heart of Gillingham with shops, restaurants, and local attractions. Attractive for guests wanting to be close to amenities and local culture. | Gillingham Business Park, Gillingham Pier, Windmill Hill, Medway Park |
| Lordswood | A residential area with parks and family-friendly amenities, perfect for longer stays for families and travelers seeking tranquility. | Lordswood Leisure Centre, Lordswood Farm, Woodland Walks |
| Rainham | A suburban area with good transport links to central London and local attractions, catering to both business and leisure travelers. | Rainham Marshes, Central Rainham, Local parks and recreation areas |
| Rochester | Historically rich and popular with tourists, known for its castle and cathedral, drawing visitors interested in history and culture. | Rochester Castle, Rochester Cathedral, The Guildhall Museum, Charles Dickens Centre |
| Strood | Close to Rochester, offering affordable accommodations with great access to Medway town attractions, appealing to budget-conscious travelers. | Strood Waterfront, Shields Lake, The Strand Leisure Park |
| Medway City Estate | Business-oriented area with a variety of industrial parks and offices, appealing to corporate travelers and professionals. | Medway City Estate businesses, Close to M2 motorway |
| Hempstead | A small suburban area offering local shopping and access to wider Medway, attractive for families and longer staying guests. | Hempstead Valley Shopping Centre, Local parks, Community centers |
Understanding Airbnb License Requirements & STR Laws in Gillingham (2025)
While Gillingham, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gillingham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gillingham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gillinghambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake View Barn, Panoramic sunsets near Stourhead
Entire Place • 4 bedrooms
Bull Pen. Secluded 3 Bedroom Cottage in Dorset
Entire Place • 3 bedrooms
Stunning 2 Bed Chatham Docks Apartment
Entire Place • 2 bedrooms
Cedar Cottage. Secluded property in quiet location
Entire Place • 3 bedrooms
Idyllic Dorset Barn Conversion
Entire Place • 2 bedrooms
Whistley Farm , Lakeside Lodge
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gillingham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gillingham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wiktor | 1 | $124,228 | 84 | 4.98/5.0 |
| Virginie | 2 | $105,084 | 125 | 4.87/5.0 |
| Tim & Debra | 3 | $91,900 | 18 | 5.00/5.0 |
| Koran | 8 | $82,028 | 56 | 3.74/5.0 |
| Jack | 1 | $51,569 | 48 | 5.00/5.0 |
| Maryann | 1 | $46,062 | 89 | 4.99/5.0 |
| George | 2 | $41,640 | 41 | 4.74/5.0 |
| Host #498392777 | 2 | $41,285 | 23 | 4.88/5.0 |
| Tony | 4 | $40,569 | 29 | 3.22/5.0 |
| Jack | 1 | $38,638 | 38 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gillingham.
Dive Deeper: Advanced Gillingham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gillingham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGillingham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gillingham
- The Gillingham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.5% of the 116 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Gillingham, House properties are the most common (55.2%), reflecting the local real estate landscape.
- Houses represent a significant 55.2% portion, catering likely to families or larger groups.
- The presence of 5.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 6.0%) offer potential for unique stay experiences.
Gillingham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gillingham
- The dominant room capacity in Gillingham is 2 bedrooms listings, making up 33.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.9% of the active Airbnb listings in Gillingham, indicating a high concentration in these sizes.
Gillingham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gillingham
- The most common guest capacity trend in Gillingham vacation rentals is listings accommodating 4 guests (21.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Gillingham STR market, accounting for 37.1% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gillingham.
- On average, properties in Gillingham are equipped to host 3.2 guests.
Gillingham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gillingham
- The most common availability pattern in Gillingham falls within the 271-366 days range, representing 56% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gillingham (29.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gillingham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
25.5% of total
2 Nights
39 listings
38.2% of total
3 Nights
15 listings
14.7% of total
4-6 Nights
12 listings
11.8% of total
7-29 Nights
7 listings
6.9% of total
30+ Nights
3 listings
2.9% of total
Key Insights
- The most prevalent minimum stay requirement in Gillingham is 2 Nights, adopted by 38.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.7%) of the Gillingham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.9%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.2% of Gillingham hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.5% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gillingham.
Gillingham Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
32 listings
36.8% of total
Moderate
28 listings
32.2% of total
Firm
9 listings
10.3% of total
Strict
18 listings
20.7% of total
Cancellation Policy Insights for Gillingham
- The prevailing Airbnb cancellation policy trend in Gillingham is Flexible, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (69.0%) and stricter (31.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.8% market standard in Gillingham.
- Regularly review your cancellation policy against competitors and market demand shifts in Gillingham.
Gillingham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gillingham
- The overall average booking lead time for vacation rentals in Gillingham is 43 days.
- Guests book furthest in advance for stays during July (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Gillingham.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Gillingham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gillingham (2025)
Amenity Prevalence
Amenity Insights for Gillingham
- Essential amenities in Gillingham that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gillingham: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gillingham to stay competitive.
Gillingham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gillingham
- The typical guest profile for Airbnb in Gillingham consists of primarily domestic travelers (87%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 86.5% of guests.
- Key international markets include United Kingdom (86.5%) and United States (2.4%).
- Top languages spoken are English (64.5%) followed by French (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gillingham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Cotswold District | 1,829 | $3,905 | $362.83 | 44% |