Ferndown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Ferndown in 2025? Explore comprehensive Airbnb analytics for Ferndown, England, United Kingdom to uncover income potential. This 2025 STR market report for Ferndown, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Ferndown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ferndown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ferndown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ferndown (2025)
Understanding the monthly revenue variations for Airbnb listings in Ferndown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ferndown is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ferndown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,062+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,320 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,766 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $818, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ferndown
Ferndown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ferndown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ferndown:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ferndown
Average Daily Rate (ADR) Airbnb Trends in Ferndown (2025)
Effective short term rental pricing strategy in Ferndown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ferndown typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $338+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Ferndown
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Airbnb Seasonality Analysis & Trends in Ferndown (2025)
Peak Season (August, July, September)
- Revenue averages $3,436 per month
- Occupancy rates average 56.2%
- Daily rates average $207
Shoulder Season
- Revenue averages $2,608 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $196
Low Season (February, March, November)
- Revenue drops to average $1,790 per month
- Occupancy decreases to average 31.7%
- Daily rates adjust to average $184
Seasonality Insights for Ferndown
- The Airbnb seasonality in Ferndown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ferndown's highest earning potential, with monthly revenues capable of climbing to $3,921, occupancy reaching a high of 62.8%, and ADRs peaking at $213.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,486, occupancy could drop to 30.3%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ferndown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ferndown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ferndown (2025)
Exploring the top neighborhoods for short-term rentals in Ferndown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ferndown Town Centre | The main hub of Ferndown with shops, cafes, and dining options. It's a convenient spot for tourists looking for local amenities and easy access to attractions. | Ferndown Common, The Arena, Kinson Common, Shillingstone Railway Project, Ferndown Golf Club |
| Longham Lake | A beautiful area popular for outdoor activities such as walking and birdwatching. It's ideal for nature lovers and offers a peaceful retreat close to the town. | Longham Lakes, Nature trails, Birdwatching opportunities |
| Holt Heath | A scenic nature reserve offering stunning views and outdoor activities, making it attractive for visitors interested in nature and tranquility. | Holt Heath Nature Reserve, Walking paths, Wildlife viewing opportunities |
| Knoll Gardens | A well-known garden attracting visitors all year round, perfect for those interested in horticulture and peaceful gardens. | Knoll Gardens, Gardening events, Local flora exhibitions |
| Ferndown Forest | A large area of natural beauty appealing to outdoor enthusiasts, it offers plenty of walking and cycling paths. Ideal for guests seeking adventure. | Ferndown Forest Trails, Picnic areas, Cycling paths |
| Wimborne Minster | A short drive away and rich in history, this charming market town is a popular day trip destination for tourists exploring the Dorset area. | Wimborne Minster, The Tivoli Theatre, Maxgate, Old Islington |
| Moors Valley Country Park | A major attraction for families, this park offers various activities including a steam railway, adventure playgrounds, and beautiful walking paths. | Moors Valley Country Park, Steam Railway, Play areas, Adventure trails |
| Bournemouth Beach | A bit further away but a highly sought-after destination with beautiful beaches, nightlife, and local attractions, drawing visitors to the broader area. | Bournemouth Pier, Oceanarium, Gardens, Nightclubs |
Understanding Airbnb License Requirements & STR Laws in Ferndown (2025)
While Ferndown, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ferndown to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ferndown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ferndownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pamper house holiday home and annex
Private Room • 6 bedrooms
The Haybarn
Entire Place • 6 bedrooms
the Workshop - uk40448
Entire Place • 2 bedrooms
Luxury holiday home near Bournemouth
Entire Place • 4 bedrooms
The Longham Lakes Retreat surrounded by rivers
Entire Place • 3 bedrooms
Quirky Coach House, Hot tub, Parking, Lake, 7pax
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ferndown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ferndown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Karl | 3 | $258,897 | 113 | 4.68/5.0 |
| Cottages | 3 | $185,001 | 14 | 3.33/5.0 |
| Grace | 2 | $71,478 | 19 | 2.40/5.0 |
| Christina | 1 | $56,997 | 151 | 4.89/5.0 |
| Liz O'Neill | 1 | $41,847 | 22 | 5.00/5.0 |
| Shore Abode Management | 1 | $39,567 | 14 | 4.64/5.0 |
| Angela | 1 | $39,352 | 13 | 4.92/5.0 |
| Lucy | 1 | $37,786 | 25 | 4.92/5.0 |
| Host #166735506 | 3 | $35,861 | 104 | 4.96/5.0 |
| Host #184199785 | 1 | $33,959 | 2 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ferndown.
Dive Deeper: Advanced Ferndown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ferndown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFerndown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ferndown
- The Ferndown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.6% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ferndown, House properties are the most common (65.3%), reflecting the local real estate landscape.
- Houses represent a significant 65.3% portion, catering likely to families or larger groups.
Ferndown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ferndown
- The dominant room capacity in Ferndown is 2 bedrooms listings, making up 44.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 67.3% of the active Airbnb listings in Ferndown, indicating a high concentration in these sizes.
- A significant 28.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ferndown.
Ferndown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ferndown
- The most common guest capacity trend in Ferndown vacation rentals is listings accommodating 6 guests (32.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Ferndown STR market, accounting for 63.3% of listings.
- 38.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ferndown.
- On average, properties in Ferndown are equipped to host 4.2 guests.
Ferndown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ferndown
- The most common availability pattern in Ferndown falls within the 181-270 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ferndown (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ferndown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
21.4% of total
2 Nights
14 listings
33.3% of total
3 Nights
9 listings
21.4% of total
4-6 Nights
4 listings
9.5% of total
7-29 Nights
1 listings
2.4% of total
30+ Nights
5 listings
11.9% of total
Key Insights
- The most prevalent minimum stay requirement in Ferndown is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.9%) caters to monthly stays (30+ nights) in Ferndown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Ferndown hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ferndown.
Ferndown Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
6.8% of total
Flexible
11 listings
25% of total
Moderate
11 listings
25% of total
Firm
11 listings
25% of total
Strict
8 listings
18.2% of total
Cancellation Policy Insights for Ferndown
- The prevailing Airbnb cancellation policy trend in Ferndown is Flexible, used by 25% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (43.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 25% market standard in Ferndown.
- Regularly review your cancellation policy against competitors and market demand shifts in Ferndown.
Ferndown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ferndown
- The overall average booking lead time for vacation rentals in Ferndown is 63 days.
- Guests book furthest in advance for stays during June (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Spring (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Ferndown.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Ferndown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ferndown (2025)
Amenity Prevalence
Amenity Insights for Ferndown
- Essential amenities in Ferndown that guests expect include: Wifi, Smoke alarm, Free parking on premises, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Carbon monoxide alarm, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ferndown: Wifi, Smoke alarm, Free parking on premises, Kitchen, Heating.
- Prioritize adding missing essentials: Free parking on premises, Kitchen, Heating.
- Consider adding popular differentiators like TV or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ferndown to stay competitive.
Ferndown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ferndown
- The typical guest profile for Airbnb in Ferndown consists of primarily domestic travelers (94%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.5% of guests.
- Key international markets include United Kingdom (93.5%) and Netherlands (0.7%).
- Top languages spoken are English (70.3%) followed by Spanish (5.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ferndown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |