Epsom and Ewell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Epsom and Ewell in 2025? Explore comprehensive Airbnb analytics for Epsom and Ewell, England, United Kingdom to uncover income potential. This 2025 STR market report for Epsom and Ewell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 64 active listings.
Whether you're considering an Airbnb investment in Epsom and Ewell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Epsom and Ewell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Epsom and Ewell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Epsom and Ewell (2025)
Understanding the monthly revenue variations for Airbnb listings in Epsom and Ewell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Epsom and Ewell is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Epsom and Ewell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,679+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,149 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,315 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,090, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Epsom and Ewell
Epsom and Ewell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Epsom and Ewell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Epsom and Ewell:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Epsom and Ewell
Average Daily Rate (ADR) Airbnb Trends in Epsom and Ewell (2025)
Effective short term rental pricing strategy in Epsom and Ewell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Epsom and Ewell typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $297+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $219 or more.
- Typical properties (Median) charge around $141 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Epsom and Ewell
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Airbnb Seasonality Analysis & Trends in Epsom and Ewell (2025)
Peak Season (July, June, August)
- Revenue averages $3,266 per month
- Occupancy rates average 58.8%
- Daily rates average $159
Shoulder Season
- Revenue averages $2,860 per month
- Occupancy maintains around 52.6%
- Daily rates hold near $161
Low Season (January, March, November)
- Revenue drops to average $2,335 per month
- Occupancy decreases to average 46.3%
- Daily rates adjust to average $167
Seasonality Insights for Epsom and Ewell
- The Airbnb seasonality in Epsom and Ewell shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Epsom and Ewell's highest earning potential, with monthly revenues capable of climbing to $3,402, occupancy reaching a high of 66.9%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,253, occupancy could drop to 43.1%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Epsom and Ewell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Epsom and Ewell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Epsom and Ewell (2025)
Exploring the top neighborhoods for short-term rentals in Epsom and Ewell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
---|---|---|
Epsom Town Centre | Epsom's vibrant town center is bustling with shops, restaurants, and cafés, making it a prime location for both business and leisure travelers. Its proximity to Epsom Downs also adds to its appeal. | Epsom Downs Racecourse, Shirley Park, Epsom Playhouse, The Epsom Clock Tower, Epsom Market |
Ewell Village | Ewell Village offers a charming, quaint village atmosphere with a selection of interesting shops and eateries, attracting visitors who prefer a quieter, suburban experience. | The Wellspring, Nonsuch Park, Ewell Court House, Ewell Village Museum, Ewell's Historic Churches |
Epsom Downs | Known for its beautiful landscapes and racecourse, Epsom Downs attracts both nature lovers and sports enthusiasts. Great for hosting stays during race days and family outings. | Epsom Downs Racecourse, Epsom Downs Nature Reserve, The Derby, Local hiking trails, Picnic areas with scenic views |
Tattenham Corner | Close to the famous Epsom Downs Racecourse, Tattenham Corner is a charming suburb that appeals to visitors during race events and offers a lovely local vibe. | Epsom Downs Racecourse, Tattenham Corner Station, Local pubs and restaurants, Nearby parks, Epsom Common |
Nonsuch Park | Nonsuch Park provides a large area of natural beauty and recreational opportunities, making it attractive for families and outdoor lovers looking for a peaceful getaway. | Nonsuch Mansion, Ewell Court Woods, Walking and cycling paths, Eagle House Park, Playgrounds and picnic spots |
Langley Vale | A picturesque rural area just outside Epsom, Langley Vale offers a tranquil setting, appealing to those looking for a getaway that’s still close to town amenities. | Langley Vale Woodland, Nearby nature trails, Epsom Downs proximity, Rural charm, Wild flower meadows |
Epsom Common | This area features a large nature reserve, ideal for families and tourist who enjoy outdoor activities, such as hiking and wildlife observation, all while being close to the town center. | Epsom Common Nature Reserve, Local wildlife, Walking paths, Scenic picnic spots, Connection to Epsom town |
Ewell East | A convenient yet peaceful location with easy transport links to London, appealing to visitors who want a suburban experience close to the city without the hustle. | Ewell East Train Station, Local shops and cafés, Ewell Court, Quiet residential streets, Access to local parks |
Understanding Airbnb License Requirements & STR Laws in Epsom and Ewell (2025)
While Epsom and Ewell, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Epsom and Ewell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Epsom and Ewell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Epsom and Ewellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Detached 6 bedroom family house with Sky TV
Entire Place • 6 bedrooms

4-Bed Classic Home
Entire Place • 4 bedrooms

Elegant Epsom Flat in Period Building
Entire Place • 2 bedrooms

Upstairs at Elegant Epsom Period Apartment
Entire Place • 2 bedrooms

Ultra modern family 4 bed home
Entire Place • 4 bedrooms

Luxury Home in Surrey
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Epsom and Ewell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Epsom and Ewell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
---|---|---|---|---|
John | 4 | $220,921 | 335 | 4.96/5.0 |
Irina | 4 | $89,411 | 230 | 4.51/5.0 |
Kristin | 2 | $64,585 | 43 | 4.96/5.0 |
Simon | 1 | $63,759 | 194 | 4.55/5.0 |
Emil | 1 | $62,331 | 15 | 4.33/5.0 |
Mark | 1 | $59,161 | 19 | 4.95/5.0 |
Debbie | 1 | $58,955 | 3 | 5.00/5.0 |
Chris | 1 | $57,560 | 28 | 4.86/5.0 |
Maria Fernanda | 1 | $55,652 | 65 | 4.89/5.0 |
Martin | 2 | $53,439 | 31 | 4.62/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Epsom and Ewell.
Dive Deeper: Advanced Epsom and Ewell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Epsom and Ewell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEpsom and Ewell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Epsom and Ewell
- The Epsom and Ewell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.1% of the 64 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Epsom and Ewell, House properties are the most common (46.9%), reflecting the local real estate landscape.
- Houses represent a significant 46.9% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.1%) offer potential for unique stay experiences.
Epsom and Ewell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Epsom and Ewell
- The dominant room capacity in Epsom and Ewell is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.2% of the active Airbnb listings in Epsom and Ewell, indicating a high concentration in these sizes.
Epsom and Ewell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Epsom and Ewell
- The most common guest capacity trend in Epsom and Ewell vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Epsom and Ewell STR market, accounting for 43.8% of listings.
- 17.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Epsom and Ewell.
- On average, properties in Epsom and Ewell are equipped to host 3.4 guests.
Epsom and Ewell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Epsom and Ewell
- The most common availability pattern in Epsom and Ewell falls within the 181-270 days range, representing 40.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Epsom and Ewell (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Epsom and Ewell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
25.4% of total
2 Nights
8 listings
13.6% of total
3 Nights
9 listings
15.3% of total
4-6 Nights
13 listings
22% of total
7-29 Nights
6 listings
10.2% of total
30+ Nights
8 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Epsom and Ewell is 1 Night, adopted by 25.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Epsom and Ewell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 25.4% of Epsom and Ewell hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Epsom and Ewell.
Epsom and Ewell Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.9% of total
Flexible
7 listings
13% of total
Moderate
26 listings
48.1% of total
Firm
6 listings
11.1% of total
Strict
14 listings
25.9% of total
Cancellation Policy Insights for Epsom and Ewell
- The prevailing Airbnb cancellation policy trend in Epsom and Ewell is Moderate, used by 48.1% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (37.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.1% market standard in Epsom and Ewell.
- Regularly review your cancellation policy against competitors and market demand shifts in Epsom and Ewell.
Epsom and Ewell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Epsom and Ewell
- The overall average booking lead time for vacation rentals in Epsom and Ewell is 40 days.
- Guests book furthest in advance for stays during July (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Fall (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Epsom and Ewell.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Epsom and Ewell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Epsom and Ewell (2025)
Amenity Prevalence
Amenity Insights for Epsom and Ewell
- Essential amenities in Epsom and Ewell that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Epsom and Ewell: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Epsom and Ewell to stay competitive.
Epsom and Ewell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Epsom and Ewell
- The typical guest profile for Airbnb in Epsom and Ewell consists of a mix of domestic (60%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 60.1% of guests.
- Key international markets include United Kingdom (60.1%) and United States (11%).
- Top languages spoken are English (61.7%) followed by French (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Epsom and Ewell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
---|---|---|---|---|
Dorney | 12 | $8,335 | $622.48 | 45% |
Lambourn | 11 | $6,081 | $669.47 | 28% |
City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
Wraysbury | 14 | $4,719 | $396.18 | 46% |
Old Windsor | 22 | $4,655 | $347.12 | 54% |
Dinton | 11 | $4,637 | $242.16 | 58% |
Flore | 10 | $4,534 | $347.03 | 40% |
Kintbury | 12 | $4,015 | $250.13 | 54% |
Nettlestone | 26 | $3,980 | $391.99 | 42% |
Cotswold District | 1,829 | $3,905 | $362.83 | 44% |