Easton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Easton in 2025? Explore comprehensive Airbnb analytics for Easton, England, United Kingdom to uncover income potential. This 2025 STR market report for Easton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Easton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Easton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Easton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Easton (2025)
Understanding the monthly revenue variations for Airbnb listings in Easton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Easton is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Easton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,666+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,294 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,996 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,072, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Easton
Easton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Easton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Easton:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Easton
Average Daily Rate (ADR) Airbnb Trends in Easton (2025)
Effective short term rental pricing strategy in Easton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Easton typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $349+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $216 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Easton
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Airbnb Seasonality Analysis & Trends in Easton (2025)
Peak Season (August, May, June)
- Revenue averages $4,061 per month
- Occupancy rates average 53.2%
- Daily rates average $260
Shoulder Season
- Revenue averages $2,923 per month
- Occupancy maintains around 46.6%
- Daily rates hold near $228
Low Season (February, March, November)
- Revenue drops to average $1,954 per month
- Occupancy decreases to average 40.8%
- Daily rates adjust to average $169
Seasonality Insights for Easton
- The Airbnb seasonality in Easton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Easton's highest earning potential, with monthly revenues capable of climbing to $4,215, occupancy reaching a high of 67.5%, and ADRs peaking at $268.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,845, occupancy could drop to 37.6%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Easton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Easton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Easton (2025)
Exploring the top neighborhoods for short-term rentals in Easton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Easton Town Centre | The vibrant hub of Easton with diverse shops, restaurants, and easy access to public transportation. Great for attracting tourists and business travelers alike. | Easton Leisure Centre, Eastville Park, The Horse & Groom, Greville Smyth Park, Shopping at Easton High Street |
| Fishponds | A suburban area with a growing community feel, Fishponds offers a mix of local shops and parks which appeal to families and groups looking for extended stays. | Fishponds Park, The Old Library, The Eastgate Centre, Local eateries, Historic architecture |
| Montpelier | Known for its artistic vibe and community spirit, Montpelier attracts young professionals and creatives, making it ideal for unique Airbnb experiences. | Montpelier Parade, Local art galleries, Independent cafes, St. Andrews Park, Parks and gardens |
| Redfield | A residential area that appeals to families and longer stay visitors with its spacious properties and proximity to Easton and St. George. | Redfield Hill, Local parks, Convenient shops, Community events, Nearby public transport |
| St. George | Perfect for families seeking a quieter stay while being close to Easton, with spacious accommodations and local attractions for kids. | St. George Park, Local playgrounds, Historic sites, Community events, Family-friendly cafes |
| Kingswood | A suburb that offers a blend of suburban tranquility and urban access, ideal for tourists looking to explore both city and nature. | Kingswood Park, Local markets, Cafes, Community events, Nature walks |
| Bristol Temple Meads | Just a short distance from Easton, this area is a major transport hub attracting business travelers and tourists needing easy access to transport links. | Temple Meads Station, Bristol Aquarium, Cabot Circus, We The Curious, Historic waterfront |
| Brislington | A growing area with several parks and cultural hotspots, Brislington offers a mix of residential and tourist-friendly accommodations. | Brislington Park, The Old Bell, Local shops, Community centers, Art venues |
Understanding Airbnb License Requirements & STR Laws in Easton (2025)
While Easton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Easton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Easton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Eastonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cove Lodge
Entire Place • 3 bedrooms
Clifftops - Blue
Private Room • 2 bedrooms
Birch Hollow Shepherds Hut
Entire Place • 1 bedroom
Quirky 2 bed holiday home with hot tub and sauna.
Entire Place • 2 bedrooms
Upper Cliff 5
Entire Place • 2 bedrooms
Lovely Holiday Home, opp Church Ope Cove, Portland
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Easton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Easton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Penn Estate | 8 | $302,530 | 531 | 3.63/5.0 |
| Lou | 2 | $95,091 | 324 | 4.99/5.0 |
| Mark | 3 | $62,854 | 211 | 4.97/5.0 |
| Karen | 1 | $60,312 | 138 | 4.95/5.0 |
| David | 3 | $57,019 | 567 | 4.91/5.0 |
| Lisa | 1 | $41,885 | 74 | 4.99/5.0 |
| Laura | 1 | $39,771 | 91 | 4.97/5.0 |
| Richard | 1 | $36,942 | 75 | 4.81/5.0 |
| Neil | 1 | $36,877 | 58 | 4.88/5.0 |
| Julie | 1 | $30,005 | 194 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Easton.
Dive Deeper: Advanced Easton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Easton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEaston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Easton
- The Easton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.6% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Easton, House properties are the most common (85.1%), reflecting the local real estate landscape.
- Houses represent a significant 85.1% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, apartment/condo, hotel/boutique, others, unique stays (combined 14.9%) offer potential for unique stay experiences.
Easton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Easton
- The dominant room capacity in Easton is 2 bedrooms listings, making up 36.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.3% of the active Airbnb listings in Easton, indicating a high concentration in these sizes.
- A significant 25.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Easton.
Easton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Easton
- The most common guest capacity trend in Easton vacation rentals is listings accommodating 4 guests (25.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Easton STR market, accounting for 46.8% of listings.
- 25.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Easton.
- On average, properties in Easton are equipped to host 3.5 guests.
Easton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Easton
- The most common availability pattern in Easton falls within the 181-270 days range, representing 36.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Easton (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Easton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
33.3% of total
2 Nights
16 listings
35.6% of total
3 Nights
6 listings
13.3% of total
4-6 Nights
2 listings
4.4% of total
30+ Nights
6 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Easton is 2 Nights, adopted by 35.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.9%) of the Easton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Easton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.6% of Easton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Easton.
Easton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
14% of total
Flexible
10 listings
23.3% of total
Moderate
9 listings
20.9% of total
Firm
9 listings
20.9% of total
Strict
9 listings
20.9% of total
Cancellation Policy Insights for Easton
- The prevailing Airbnb cancellation policy trend in Easton is Flexible, used by 23.3% of listings.
- There's a relatively balanced mix between guest-friendly (44.2%) and stricter (41.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 23.3% market standard in Easton.
- Regularly review your cancellation policy against competitors and market demand shifts in Easton.
Easton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Easton
- The overall average booking lead time for vacation rentals in Easton is 47 days.
- Guests book furthest in advance for stays during July (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Fall (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Easton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Easton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Easton (2025)
Amenity Prevalence
Amenity Insights for Easton
- Essential amenities in Easton that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Easton: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Easton to stay competitive.
Easton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Easton
- The typical guest profile for Airbnb in Easton consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.9% of guests.
- Key international markets include United Kingdom (91.9%) and United States (1.1%).
- Top languages spoken are English (63.6%) followed by French (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Easton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |