East Hertfordshire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in East Hertfordshire in 2025? Explore comprehensive Airbnb analytics for East Hertfordshire, England, United Kingdom to uncover income potential. This 2025 STR market report for East Hertfordshire, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 197 active listings.
Whether you're considering an Airbnb investment in East Hertfordshire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the East Hertfordshire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key East Hertfordshire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in East Hertfordshire (2025)
Understanding the monthly revenue variations for Airbnb listings in East Hertfordshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in East Hertfordshire is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in East Hertfordshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,505+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,429 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,065 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,090, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in East Hertfordshire
East Hertfordshire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the East Hertfordshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in East Hertfordshire:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in East Hertfordshire
Average Daily Rate (ADR) Airbnb Trends in East Hertfordshire (2025)
Effective short term rental pricing strategy in East Hertfordshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in East Hertfordshire typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $315+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in East Hertfordshire
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Airbnb Seasonality Analysis & Trends in East Hertfordshire (2025)
Peak Season (June, July, May)
- Revenue averages $3,571 per month
- Occupancy rates average 50.7%
- Daily rates average $190
Shoulder Season
- Revenue averages $2,999 per month
- Occupancy maintains around 49.4%
- Daily rates hold near $191
Low Season (January, February, March)
- Revenue drops to average $1,974 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $190
Seasonality Insights for East Hertfordshire
- The Airbnb seasonality in East Hertfordshire shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases East Hertfordshire's highest earning potential, with monthly revenues capable of climbing to $3,653, occupancy reaching a high of 60.8%, and ADRs peaking at $200.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,861, occupancy could drop to 39.5%, and ADRs may adjust down to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in East Hertfordshire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these East Hertfordshire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in East Hertfordshire (2025)
Exploring the top neighborhoods for short-term rentals in East Hertfordshire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bishop's Stortford | A historic market town close to London Stansted Airport, attractive for both business travelers and tourists. Offers a range of amenities and transport options. | Stansted Airport, Bishop's Stortford Museum, Castle Gardens, Much Hadham, Riverside Park |
| Ware | A picturesque town with a charming high street and the River Lea running through it. Ideal for those seeking a peaceful getaway with local dining and shopping. | Ware Museum, Riverside Park, Hertford Castle, Scott's Grotto, Local pubs and restaurants |
| Sawbridgeworth | A quaint town situated on the River Stort, ideal for scenic walks and close to multiple attractions, making it appealing for short-term stays. | Sawbridgeworth Station, River Stort, Local cafes and shops, Tudor-style buildings, Horseshoe Lake |
| Harlow | A town with a rich history and numerous green spaces, attracting visitors both for leisure and business due to its connections to London. | Harlow Town Park, Harlow Museum, Church Langley, The Gibberd Garden, Local shopping areas |
| Buntingford | Known as the 'smallest town in England', Buntingford has a unique charm and a close-knit community, drawing weekend visitors. | Buntingford Museum, The Old Millstream, Local markets, St. Peter's Church |
| Royston | A market town at the edge of Hertfordshire, close to the A1 and excellent rail links to London, appealing for both tourists and business users. | Royston Cave, Royston Heath, Local shops, Eresby Hall, Nearby nature reserves |
| Bishops Stortford | A vibrant town that is a commuter's dream, with easy access to London, appealing for business travelers and tourists alike. | Moorfields Park, The Old Monastery, Local shops and dining, Nearby golf clubs |
| Great Amwell | A scenic village known for its natural beauty and proximity to the River Lee, perfect for weekend retreats and nature lovers. | River Lee, Amwell Nature Reserve, Local walking trails, Traditional pubs |
Understanding Airbnb License Requirements & STR Laws in East Hertfordshire (2025)
While East Hertfordshire, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for East Hertfordshire to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in East Hertfordshire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in East Hertfordshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Country Villa near London: hot tub-sauna-gym +more
Entire Place • 7 bedrooms
Unforgettable stay at the Victorian Water Tower
Entire Place • 4 bedrooms
Anstey Grove Barn
Entire Place • 6 bedrooms
Thatched cottage on Hertfordshire country estate.
Entire Place • 3 bedrooms
Family Friendly Farm Cottage with Cedar Hot Tub
Entire Place • 3 bedrooms
Weekly & Monthly Discounts! Stunning Home By STN
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in East Hertfordshire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in East Hertfordshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aiken | 1 | $376,995 | 26 | 5.00/5.0 |
| Francesca | 1 | $185,050 | 36 | 4.97/5.0 |
| Sally | 2 | $138,054 | 229 | 4.97/5.0 |
| Green Edge | 4 | $128,251 | 184 | 4.62/5.0 |
| Simon | 4 | $127,326 | 167 | 4.90/5.0 |
| Andrew | 1 | $123,818 | 81 | 4.99/5.0 |
| Gavin | 1 | $111,689 | 46 | 4.98/5.0 |
| Emma | 3 | $109,935 | 229 | 4.80/5.0 |
| Cottages | 2 | $96,359 | 8 | 2.50/5.0 |
| MJW Property Group | 4 | $93,479 | 17 | 2.40/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in East Hertfordshire.
Dive Deeper: Advanced East Hertfordshire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for East Hertfordshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEast Hertfordshire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for East Hertfordshire
- The East Hertfordshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.2% of the 197 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in East Hertfordshire, House properties are the most common (46.7%), reflecting the local real estate landscape.
- Houses represent a significant 46.7% portion, catering likely to families or larger groups.
- The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.6%) offer potential for unique stay experiences.
East Hertfordshire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for East Hertfordshire
- The dominant room capacity in East Hertfordshire is 1 bedroom listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.0% of the active Airbnb listings in East Hertfordshire, indicating a high concentration in these sizes.
East Hertfordshire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for East Hertfordshire
- The most common guest capacity trend in East Hertfordshire vacation rentals is listings accommodating 2 guests (29.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the East Hertfordshire STR market, accounting for 47.7% of listings.
- 20.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in East Hertfordshire.
- On average, properties in East Hertfordshire are equipped to host 3.4 guests.
East Hertfordshire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for East Hertfordshire
- The most common availability pattern in East Hertfordshire falls within the 271-366 days range, representing 35.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in East Hertfordshire (29.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
East Hertfordshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
61 listings
33.9% of total
2 Nights
53 listings
29.4% of total
3 Nights
25 listings
13.9% of total
4-6 Nights
10 listings
5.6% of total
7-29 Nights
12 listings
6.7% of total
30+ Nights
19 listings
10.6% of total
Key Insights
- The most prevalent minimum stay requirement in East Hertfordshire is 1 Night, adopted by 33.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.3%) of the East Hertfordshire Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.6%) caters to monthly stays (30+ nights) in East Hertfordshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.9% of East Hertfordshire hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in East Hertfordshire.
East Hertfordshire Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
2 listings
1.2% of total
Non-refundable
1 listings
0.6% of total
Super Strict 60 Days
1 listings
0.6% of total
Flexible
43 listings
26.4% of total
Moderate
45 listings
27.6% of total
Firm
25 listings
15.3% of total
Strict
46 listings
28.2% of total
Cancellation Policy Insights for East Hertfordshire
- The prevailing Airbnb cancellation policy trend in East Hertfordshire is Strict, used by 28.2% of listings.
- There's a relatively balanced mix between guest-friendly (54.0%) and stricter (43.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28.2% market standard in East Hertfordshire.
- Regularly review your cancellation policy against competitors and market demand shifts in East Hertfordshire.
East Hertfordshire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for East Hertfordshire
- The overall average booking lead time for vacation rentals in East Hertfordshire is 45 days.
- Guests book furthest in advance for stays during July (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Fall (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in East Hertfordshire.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these East Hertfordshire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in East Hertfordshire (2025)
Amenity Prevalence
Amenity Insights for East Hertfordshire
- Essential amenities in East Hertfordshire that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for East Hertfordshire: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in East Hertfordshire to stay competitive.
East Hertfordshire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for East Hertfordshire
- The typical guest profile for Airbnb in East Hertfordshire consists of primarily domestic travelers (74%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 73.7% of guests.
- Key international markets include United Kingdom (73.7%) and United States (5.3%).
- Top languages spoken are English (60.3%) followed by Spanish (7.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the East Hertfordshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Iver Heath | 17 | $3,761 | $226.81 | 49% |
| Binfield | 14 | $3,579 | $370.51 | 43% |
| Bray | 35 | $3,508 | $370.24 | 45% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Sunninghill | 11 | $3,456 | $398.67 | 45% |
| Hambleden | 23 | $3,394 | $350.08 | 41% |