East Hampshire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in East Hampshire in 2025? Explore comprehensive Airbnb analytics for East Hampshire, England, United Kingdom to uncover income potential. This 2025 STR market report for East Hampshire, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 303 active listings.
Whether you're considering an Airbnb investment in East Hampshire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the East Hampshire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key East Hampshire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in East Hampshire (2025)
Understanding the monthly revenue variations for Airbnb listings in East Hampshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in East Hampshire is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in East Hampshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,166+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,764 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,164 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,089, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in East Hampshire
East Hampshire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the East Hampshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in East Hampshire:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in East Hampshire
Average Daily Rate (ADR) Airbnb Trends in East Hampshire (2025)
Effective short term rental pricing strategy in East Hampshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in East Hampshire typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $448+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $250 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in East Hampshire
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Airbnb Seasonality Analysis & Trends in East Hampshire (2025)
Peak Season (July, August, June)
- Revenue averages $3,671 per month
- Occupancy rates average 52.1%
- Daily rates average $228
Shoulder Season
- Revenue averages $3,011 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $228
Low Season (January, February, March)
- Revenue drops to average $2,208 per month
- Occupancy decreases to average 37.3%
- Daily rates adjust to average $233
Seasonality Insights for East Hampshire
- The Airbnb seasonality in East Hampshire shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases East Hampshire's highest earning potential, with monthly revenues capable of climbing to $3,833, occupancy reaching a high of 56.8%, and ADRs peaking at $241.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,086, occupancy could drop to 35.2%, and ADRs may adjust down to $223.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in East Hampshire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these East Hampshire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in East Hampshire (2025)
Exploring the top neighborhoods for short-term rentals in East Hampshire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Alton | Charming market town with a rich history and picturesque surroundings. Popular for visitors exploring the South Downs National Park and for those attending events at the Alton Assembly Rooms. | Jane Austen's House Museum, Alton Castle, South Downs National Park, The Allen Gallery, The Royal Oak Pub |
| Bordon | An area undergoing significant regeneration with a focus on sustainability. Attracts visitors interested in outdoor activities and eco-friendly tourism. | Bordon Inclosure, The Devil's Punch Bowl, Country Parks, The Mill Chase Academy |
| Petersfield | A historic market town nestled in the South Downs, attracting walkers and nature lovers. Known for its beautiful square and arts events. | Petersfield Heath, The Petersfield Museum, South Downs National Park, The Petersfield Festival, Restaurants and cafés in the town centre |
| Liphook | Picturesque village with proximity to the South Downs. A friendly community feel attracts families and outdoor enthusiasts. | Liphook Golf Club, The Church of the Holy Ghost, Hurtmore Common, Blackdown Hills area |
| Horndean | Residential area close to Portsmouth, popular for those attending events or visiting the seaside. Offers a friendly neighborhood atmosphere. | Hollywater Park, The Queen Elizabeth Country Park, Local shops and restaurants |
| Grayshott | Quaint village with a vibrant community and artistic vibe. Ideal for those seeking tranquility and nature. | Grayshott Village Hall, Local artisan shops, Surrounding countryside walks |
| Clanfield | A charming rural village with access to the South Downs. Great for country lovers and those seeking a peaceful retreat. | Playing fields, Clanfield Library, Local walking trails |
| Petersfield | A bustling area that attracts cultural events and community festivals. Offers a variety of activities for diverse visitors. | The Festival Hall, Petersfield Museum, Market on the square, Local boutiques and cafés |
Understanding Airbnb License Requirements & STR Laws in East Hampshire (2025)
While East Hampshire, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for East Hampshire to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in East Hampshire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in East Hampshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mimosa Cottage, Farnham, up to 12 adults
Entire Place • 5 bedrooms
Fantastic Group Accommodation
Entire Place • 15 bedrooms
Large comfortable family home with pool
Entire Place • 6 bedrooms
Elegant country house with stunning views. 7 acres
Entire Place • 7 bedrooms
Stone Barn Cottage, Farnham, up to 8 adults
Entire Place • 4 bedrooms
Large Medieval Farmhouse with fireplaces & garden
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in East Hampshire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in East Hampshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 17 | $485,277 | 211 | 3.87/5.0 |
| Hannah | 4 | $484,572 | 327 | 4.70/5.0 |
| Venetia | 5 | $383,891 | 548 | 4.95/5.0 |
| Jack | 5 | $224,952 | 779 | 4.87/5.0 |
| Joy | 2 | $169,646 | 1002 | 4.96/5.0 |
| Rob | 11 | $155,330 | 615 | 4.98/5.0 |
| Olivia | 1 | $140,335 | 23 | 4.87/5.0 |
| Madiha | 1 | $135,567 | 57 | 4.86/5.0 |
| Claire | 1 | $111,931 | 130 | 4.95/5.0 |
| Alexandra | 2 | $106,847 | 301 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in East Hampshire.
Dive Deeper: Advanced East Hampshire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for East Hampshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEast Hampshire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for East Hampshire
- The East Hampshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.5% of the 303 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in East Hampshire, House properties are the most common (55.1%), reflecting the local real estate landscape.
- Houses represent a significant 55.1% portion, catering likely to families or larger groups.
- The presence of 13.9% Hotel/Boutique listings indicates integration with traditional hospitality.
East Hampshire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for East Hampshire
- The dominant room capacity in East Hampshire is 1 bedroom listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.7% of the active Airbnb listings in East Hampshire, indicating a high concentration in these sizes.
- A significant 23.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in East Hampshire.
East Hampshire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for East Hampshire
- The most common guest capacity trend in East Hampshire vacation rentals is listings accommodating 2 guests (38.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the East Hampshire STR market, accounting for 53.8% of listings.
- 23.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in East Hampshire.
- On average, properties in East Hampshire are equipped to host 3.5 guests.
East Hampshire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for East Hampshire
- The most common availability pattern in East Hampshire falls within the 271-366 days range, representing 38.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in East Hampshire (29.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
East Hampshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
119 listings
41.3% of total
2 Nights
101 listings
35.1% of total
3 Nights
19 listings
6.6% of total
4-6 Nights
10 listings
3.5% of total
7-29 Nights
4 listings
1.4% of total
30+ Nights
35 listings
12.2% of total
Key Insights
- The most prevalent minimum stay requirement in East Hampshire is 1 Night, adopted by 41.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.4%) of the East Hampshire Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.2%) caters to monthly stays (30+ nights) in East Hampshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.3% of East Hampshire hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in East Hampshire.
East Hampshire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
15 listings
5.7% of total
Super Strict 30 Days
3 listings
1.1% of total
Non-refundable
1 listings
0.4% of total
Flexible
68 listings
25.8% of total
Moderate
77 listings
29.2% of total
Firm
55 listings
20.8% of total
Strict
45 listings
17% of total
Cancellation Policy Insights for East Hampshire
- The prevailing Airbnb cancellation policy trend in East Hampshire is Moderate, used by 29.2% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (37.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.2% market standard in East Hampshire.
- Regularly review your cancellation policy against competitors and market demand shifts in East Hampshire.
East Hampshire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for East Hampshire
- The overall average booking lead time for vacation rentals in East Hampshire is 54 days.
- Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in East Hampshire.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these East Hampshire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in East Hampshire (2025)
Amenity Prevalence
Amenity Insights for East Hampshire
- Essential amenities in East Hampshire that guests expect include: Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for East Hampshire: Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in East Hampshire to stay competitive.
East Hampshire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for East Hampshire
- The typical guest profile for Airbnb in East Hampshire consists of primarily domestic travelers (88%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 87.7% of guests.
- Key international markets include United Kingdom (87.7%) and United States (3.5%).
- Top languages spoken are English (65.3%) followed by French (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the East Hampshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Cotswold District | 1,829 | $3,905 | $362.83 | 44% |