East Cowes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in East Cowes in 2025? Explore comprehensive Airbnb analytics for East Cowes, England, United Kingdom to uncover income potential. This 2025 STR market report for East Cowes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in East Cowes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the East Cowes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key East Cowes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in East Cowes (2025)
Understanding the monthly revenue variations for Airbnb listings in East Cowes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in East Cowes is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in East Cowes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,307+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,115 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,898 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $990, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in East Cowes
East Cowes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the East Cowes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in East Cowes:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in East Cowes
Average Daily Rate (ADR) Airbnb Trends in East Cowes (2025)
Effective short term rental pricing strategy in East Cowes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in East Cowes typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in East Cowes
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Airbnb Seasonality Analysis & Trends in East Cowes (2025)
Peak Season (August, July, May)
- Revenue averages $3,515 per month
- Occupancy rates average 61.9%
- Daily rates average $179
Shoulder Season
- Revenue averages $2,372 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $172
Low Season (January, February, March)
- Revenue drops to average $963 per month
- Occupancy decreases to average 24.0%
- Daily rates adjust to average $171
Seasonality Insights for East Cowes
- The Airbnb seasonality in East Cowes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases East Cowes's highest earning potential, with monthly revenues capable of climbing to $4,076, occupancy reaching a high of 72.4%, and ADRs peaking at $182.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $860, occupancy could drop to 19.6%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in East Cowes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these East Cowes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in East Cowes (2025)
Exploring the top neighborhoods for short-term rentals in East Cowes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| East Cowes Marina | A hub for sailing enthusiasts and visitors looking for a picturesque waterfront experience. The marina hosts various events, attracting tourists throughout the year. | East Cowes Ferry Terminal, Cowes Maritime Museum, Northwood Park, Egypt Point, Havenstreet Railway |
| Egypt Point | The northern-most point on the Isle of Wight, providing stunning views of the Solent. A great spot for beachgoers and walking enthusiasts. | Egypt Point Lighthouse, walking trails, beach access, water sports activities |
| Northwood Park | A historic park with beautiful gardens and recreational facilities, perfect for families and nature lovers. It often holds community events. | Northwood House, playgrounds, garden walks, the annual Cowes Festival |
| Cowes Town Centre | Just a short ferry ride from East Cowes, Cowes Town offers a rich maritime history and vibrant shopping district, making it an attractive destination for visitors. | Cowes Maritime Museum, Cowes Seafront, local shops and boutiques, restaurants and cafés, ferry services to the mainland |
| Seaview | A charming seaside village with sandy beaches and family-friendly attractions. Ideal for holidaymakers looking for traditional coastal fun. | Seaview Beach, Seaview Wildlife Encounter, Dinosaur Isle, local restaurants |
| Ryde | A bustling town known for its long sandy beach and Victorian architecture. Popular for day trips and convenient for visitors from the mainland. | Ryde Pier, Ryde Beach, The Isle of Wight Bus Museum, local shops and eateries |
| West Cowes | Known for its sailing and regattas, West Cowes has a number of pubs, restaurants, and scenic views, appealing to tourists and sailors alike. | Cowes Week, Royal Yacht Squadron, Cowes Harbour, local bars and restaurants |
| Fishbourne | A quieter area with ferry access and a tranquil atmosphere, ideal for visitors seeking a peaceful retreat close to nature. | Fishbourne Roman Palace, Beach access, scenic walks around the coastal paths |
Understanding Airbnb License Requirements & STR Laws in East Cowes (2025)
While East Cowes, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for East Cowes to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in East Cowes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in East Cowesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Boathouse
Entire Place • 2 bedrooms
Osborne Cottage, Royal Estate, Luxury Apartment
Entire Place • 2 bedrooms
Cosy Cabin with Private Hot tub | Isle of Wight
Entire Place • 1 bedroom
Charming Old School House steps from Medina River
Entire Place • 3 bedrooms
Stylish waterside apartment
Entire Place • 2 bedrooms
Victorian house, garden, ideal base, ferry deals
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in East Cowes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in East Cowes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 1 | $74,783 | 16 | 4.81/5.0 |
| Richard | 1 | $40,853 | 129 | 5.00/5.0 |
| Rosie | 1 | $36,081 | 159 | 4.97/5.0 |
| Denise | 1 | $35,172 | 59 | 4.75/5.0 |
| Jonathan | 1 | $33,088 | 171 | 4.91/5.0 |
| Anita | 1 | $30,781 | 31 | 4.94/5.0 |
| Leanne | 1 | $28,664 | 142 | 4.99/5.0 |
| Lewis | 1 | $27,347 | 24 | 4.79/5.0 |
| Natacha | 1 | $25,603 | 123 | 4.97/5.0 |
| Laura | 1 | $25,561 | 18 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in East Cowes.
Dive Deeper: Advanced East Cowes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for East Cowes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEast Cowes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for East Cowes
- The East Cowes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in East Cowes, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 13.3% Hotel/Boutique listings indicates integration with traditional hospitality.
East Cowes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for East Cowes
- The dominant room capacity in East Cowes is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.0% of the active Airbnb listings in East Cowes, indicating a high concentration in these sizes.
East Cowes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for East Cowes
- The most common guest capacity trend in East Cowes vacation rentals is listings accommodating 4 guests (50%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the East Cowes STR market, accounting for 66.7% of listings.
- 13.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in East Cowes.
- On average, properties in East Cowes are equipped to host 3.5 guests.
East Cowes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for East Cowes
- The most common availability pattern in East Cowes falls within the 271-366 days range, representing 46.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in East Cowes (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
East Cowes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
16% of total
2 Nights
11 listings
44% of total
3 Nights
8 listings
32% of total
4-6 Nights
1 listings
4% of total
30+ Nights
1 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in East Cowes is 2 Nights, adopted by 44% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44% of East Cowes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
- A 2-night minimum appears standard (44%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in East Cowes.
East Cowes Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.8% of total
Flexible
4 listings
19% of total
Moderate
6 listings
28.6% of total
Firm
6 listings
28.6% of total
Strict
4 listings
19% of total
Cancellation Policy Insights for East Cowes
- The prevailing Airbnb cancellation policy trend in East Cowes is Moderate, used by 28.6% of listings.
- There's a relatively balanced mix between guest-friendly (47.6%) and stricter (47.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.6% market standard in East Cowes.
- Regularly review your cancellation policy against competitors and market demand shifts in East Cowes.
East Cowes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for East Cowes
- The overall average booking lead time for vacation rentals in East Cowes is 74 days.
- Guests book furthest in advance for stays during June (average 145 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in East Cowes.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 145 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these East Cowes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in East Cowes (2025)
Amenity Prevalence
Amenity Insights for East Cowes
- Essential amenities in East Cowes that guests expect include: Wifi, TV, Smoke alarm, Heating, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for East Cowes: Wifi, TV, Smoke alarm, Heating, Essentials.
- Prioritize adding missing essentials: Essentials.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in East Cowes to stay competitive.
East Cowes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for East Cowes
- The typical guest profile for Airbnb in East Cowes consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.0% of guests.
- Key international markets include United Kingdom (92%) and United States (2.7%).
- Top languages spoken are English (74.5%) followed by French (8.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the East Cowes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |