Durham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Durham in 2025? Explore comprehensive Airbnb analytics for Durham, England, United Kingdom to uncover income potential. This 2025 STR market report for Durham, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 123 active listings.
Whether you're considering an Airbnb investment in Durham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Durham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Durham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Durham (2025)
Understanding the monthly revenue variations for Airbnb listings in Durham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Durham is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Durham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,313+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,738 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,307 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,296, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Durham
Durham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Durham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Durham:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Durham
Average Daily Rate (ADR) Airbnb Trends in Durham (2025)
Effective short term rental pricing strategy in Durham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Durham typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $310+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $228 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Durham
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Airbnb Seasonality Analysis & Trends in Durham (2025)
Peak Season (June, May, July)
- Revenue averages $3,339 per month
- Occupancy rates average 52.1%
- Daily rates average $188
Shoulder Season
- Revenue averages $2,767 per month
- Occupancy maintains around 49.9%
- Daily rates hold near $188
Low Season (January, February, March)
- Revenue drops to average $2,074 per month
- Occupancy decreases to average 38.9%
- Daily rates adjust to average $193
Seasonality Insights for Durham
- The Airbnb seasonality in Durham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Durham's highest earning potential, with monthly revenues capable of climbing to $3,471, occupancy reaching a high of 56.5%, and ADRs peaking at $198.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,941, occupancy could drop to 34.8%, and ADRs may adjust down to $178.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Durham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Durham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Durham (2025)
Exploring the top neighborhoods for short-term rentals in Durham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Durham, attracting visitors for its rich history and vibrant atmosphere. The vicinity offers easy access to shops, restaurants, and cultural attractions, making it a prime location for tourists. | Durham Cathedral, Durham Castle, Gala Theatre, Market Place, River Wear Path |
| Elvet | A picturesque area known for its scenic riverside views and historic buildings. Ideal for those seeking a peaceful yet accessible stay close to the university and main attractions. | Elvet Bridge, Durham University, Palace Green, Botanic Garden, Durham Market Hall |
| North Road | A key transport hub featuring a range of accommodations and dining options. Convenient for visitors arriving by train and touring the surrounding areas. | Durham Railway Station, Durham Light Infantry Museum, local pubs and restaurants, Durham Student Theatre |
| Wharton Park | A beautiful park area that offers a green escape while still being close to the city. It's mainly frequented by families and those looking for outdoor activities. | Wharton Park, Durham Observatory, children's playground, durham cricket grounds |
| Dragonville | An economical choice appealing to budget travelers and families. Close to shopping facilities and a short drive to the city center attractions. | Prince Bishops Shopping Centre, local parks, Durham City Retail Park |
| Brandon | A charming village just outside Durham, offering a quieter stay with a local feel. Great for visitors looking to explore the surrounding countryside and nearby attractions. | Brandon Carrs, Brandon Village, local walking trails, Durham countryside |
| Chester-le-Street | Located north of Durham, this area is popular with sports fans, particularly cricket enthusiasts due to its cricket ground. Good transport links to Durham and nearby towns. | Chester-le-Street Cricket Club, Riverside Park, local cafes and shops |
| Sunderland Road | A residential area with historical significance, offering visitors insights into local life. It's a great area for travelers looking for affordable accommodation close to city amenities. | Old Durham Gardens, local pubs, University Sports Complex |
Understanding Airbnb License Requirements & STR Laws in Durham (2025)
While Durham, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Durham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Durham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Durhambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment 5 - The Funky Monk
Entire Place • 3 bedrooms
Apartment 2 - The Funky Monk
Entire Place • 1 bedroom
Central Durham Riverside Retreat With Free Parking
Entire Place • 2 bedrooms
Central, luxurious two floor apartment
Entire Place • 3 bedrooms
Moor Crescent
Entire Place • 5 bedrooms
Apartment 1 - The Funky Monk
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Durham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Durham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel | 15 | $352,434 | 482 | 4.61/5.0 |
| John Richard | 5 | $286,638 | 22 | 3.23/5.0 |
| Morgan Douglas | 6 | $170,822 | 979 | 4.72/5.0 |
| Cottages | 4 | $154,551 | 50 | 4.78/5.0 |
| 52 | 8 | $132,687 | 156 | 4.16/5.0 |
| Chris | 2 | $92,713 | 115 | 4.97/5.0 |
| Dale | 2 | $88,527 | 36 | 4.43/5.0 |
| James | 1 | $78,242 | 93 | 4.99/5.0 |
| Lisa | 2 | $77,800 | 371 | 4.99/5.0 |
| Irena | 2 | $75,907 | 228 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Durham.
Dive Deeper: Advanced Durham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Durham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDurham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Durham
- The Durham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.4% of the 123 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Durham, House properties are the most common (50.4%), reflecting the local real estate landscape.
- Houses represent a significant 50.4% portion, catering likely to families or larger groups.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.1%) offer potential for unique stay experiences.
Durham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Durham
- The dominant room capacity in Durham is 2 bedrooms listings, making up 41.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.1% of the active Airbnb listings in Durham, indicating a high concentration in these sizes.
- A significant 20.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Durham.
Durham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Durham
- The most common guest capacity trend in Durham vacation rentals is listings accommodating 4 guests (39.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Durham STR market, accounting for 54.4% of listings.
- 17.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Durham.
- On average, properties in Durham are equipped to host 3.6 guests.
Durham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Durham
- The most common availability pattern in Durham falls within the 181-270 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Durham (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Durham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
46 listings
41.4% of total
2 Nights
30 listings
27% of total
3 Nights
24 listings
21.6% of total
4-6 Nights
3 listings
2.7% of total
30+ Nights
8 listings
7.2% of total
Key Insights
- The most prevalent minimum stay requirement in Durham is 1 Night, adopted by 41.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.4%) of the Durham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.4% of Durham hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Durham.
Durham Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.9% of total
Refundable
3 listings
2.7% of total
Super Strict 60 Days
6 listings
5.5% of total
Flexible
26 listings
23.6% of total
Moderate
25 listings
22.7% of total
Firm
16 listings
14.5% of total
Strict
33 listings
30% of total
Cancellation Policy Insights for Durham
- The prevailing Airbnb cancellation policy trend in Durham is Strict, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (46.3%) and stricter (44.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30% market standard in Durham.
- Regularly review your cancellation policy against competitors and market demand shifts in Durham.
Durham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Durham
- The overall average booking lead time for vacation rentals in Durham is 60 days.
- Guests book furthest in advance for stays during June (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Durham.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Durham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Durham (2025)
Amenity Prevalence
Amenity Insights for Durham
- Essential amenities in Durham that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, TV, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Durham: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Durham to stay competitive.
Durham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Durham
- The typical guest profile for Airbnb in Durham consists of primarily domestic travelers (78%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 77.7% of guests.
- Key international markets include United Kingdom (77.7%) and United States (7.4%).
- Top languages spoken are English (58.7%) followed by French (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Durham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Stamford Bridge | 11 | $4,669 | $410.14 | 38% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Appleby | 10 | $4,577 | $332.39 | 44% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Hayton | 13 | $4,333 | $239.53 | 60% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |
| Kielder | 12 | $4,215 | $329.21 | 53% |
| Pooley Bridge | 13 | $4,145 | $317.26 | 52% |