Derby Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Derby in 2025? Explore comprehensive Airbnb analytics for Derby, England, United Kingdom to uncover income potential. This 2025 STR market report for Derby, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 251 active listings.
Whether you're considering an Airbnb investment in Derby, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Derby Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Derby Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Derby (2025)
Understanding the monthly revenue variations for Airbnb listings in Derby is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Derby is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Derby across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,939+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,307 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,098 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $504, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Derby
Derby Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Derby STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Derby:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Derby
Average Daily Rate (ADR) Airbnb Trends in Derby (2025)
Effective short term rental pricing strategy in Derby involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Derby typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $209+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Derby
Get Live Derby Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Derby (2025)
Peak Season (May, June, April)
- Revenue averages $2,128 per month
- Occupancy rates average 40.7%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,705 per month
- Occupancy maintains around 43.1%
- Daily rates hold near $125
Low Season (February, March, October)
- Revenue drops to average $1,368 per month
- Occupancy decreases to average 38.1%
- Daily rates adjust to average $124
Seasonality Insights for Derby
- The Airbnb seasonality in Derby shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Derby's highest earning potential, with monthly revenues capable of climbing to $2,210, occupancy reaching a high of 49.1%, and ADRs peaking at $136.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,279, occupancy could drop to 36.0%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Derby.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Derby seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Derby (2025)
Exploring the top neighborhoods for short-term rentals in Derby? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The bustling heart of Derby with vibrant shopping, dining, and cultural attractions. It's ideal for visitors who want easy access to transport links and local landmarks. | Derby Cathedral, Intu Derby Shopping Centre, Derby Museum and Art Gallery, Quantum Leap, The Silk Mill |
| Darley Abbey | A picturesque village near the River Derwent, known for its scenic views and historic architecture. Perfect for guests seeking a peaceful retreat close to the city. | Darley Park, Derby Cathedral, Derby Museum, local cafes and parks |
| Mackworth | A residential area that offers green spaces and is close to the city center, appealing to families and those wanting a quieter environment while still being connected to urban facilities. | Mackworth Castle, Mackworth Village, Mackworth Park, local shops and schools |
| Littleover | A suburb of Derby known for its good schools and family-friendly environment, attracting visitors looking for a local experience with access to town amenities. | Littleover village, local parks, The Village Green, community events |
| Chaddesden | A large residential area with parks and local shops, suitable for families and people traveling for work due to its proximity to key businesses and Derby city. | Chaddesden Park, local shops, a variety of dining options |
| Old Derby | Rich in history and character, this area attracts history enthusiasts keen to explore Derby's past, with charming streets and local histories to discover. | The Silk Mill, Derby Gaol, historical walking tours, local pubs and restaurants |
| Alvaston | A growing suburb that offers modern facilities and good transport links, making it appealing for both short-term visitors and longer stays. | Alvaston Park, local eateries, quick access to city attractions |
| Spondon | A vibrant community area that features local shops and parks, ideal for guests who want a mix of urban and rural experiences without being far from the center. | Spondon Village, local parks, easy access to public transport |
Understanding Airbnb License Requirements & STR Laws in Derby (2025)
While Derby, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Derby to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Derby (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Derbybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5 bedroom, 5 Bathroom Serviced Accommodation.
Entire Place • 5 bedrooms
LARGE VICTORIAN TOWN HOUSE FOR UP TO 16 GUESTS
Entire Place • 7 bedrooms
Urban Retreat
Entire Place • 5 bedrooms
City Centre | King Bed | Self Check-In | Parking
Entire Place • 2 bedrooms
Windmill Cottage
Entire Place • 3 bedrooms
Pride Park house w/gdn + parking
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Derby (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Derby based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dan | 12 | $306,968 | 453 | 4.78/5.0 |
| DerBnB | 8 | $281,205 | 502 | 4.57/5.0 |
| Jason | 9 | $165,099 | 2139 | 4.66/5.0 |
| Nick | 4 | $135,547 | 77 | 4.75/5.0 |
| Naveed | 11 | $123,614 | 133 | 4.42/5.0 |
| Martyn | 6 | $114,307 | 81 | 3.75/5.0 |
| Key Sleeps | 7 | $101,479 | 181 | 4.15/5.0 |
| Gillian | 2 | $87,281 | 29 | 4.96/5.0 |
| Renzo | 8 | $81,302 | 35 | 2.88/5.0 |
| Host #132323470 | 1 | $66,491 | 12 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Derby.
Dive Deeper: Advanced Derby STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Derby. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDerby Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Derby
- The Derby Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.5% of the 251 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Derby, House properties are the most common (56.2%), reflecting the local real estate landscape.
- Houses represent a significant 56.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 6.4%) offer potential for unique stay experiences.
Derby Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Derby
- The dominant room capacity in Derby is 1 bedroom listings, making up 33.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.4% of the active Airbnb listings in Derby, indicating a high concentration in these sizes.
- A significant 27.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Derby.
Derby Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Derby
- The most common guest capacity trend in Derby vacation rentals is listings accommodating 2 guests (28.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Derby STR market, accounting for 40.3% of listings.
- 25.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Derby.
- On average, properties in Derby are equipped to host 3.3 guests.
Derby Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Derby
- The most common availability pattern in Derby falls within the 271-366 days range, representing 42.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Derby (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Derby Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
74 listings
31.9% of total
2 Nights
74 listings
31.9% of total
3 Nights
12 listings
5.2% of total
4-6 Nights
25 listings
10.8% of total
7-29 Nights
23 listings
9.9% of total
30+ Nights
24 listings
10.3% of total
Key Insights
- The most prevalent minimum stay requirement in Derby is 1 Night, adopted by 31.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.8%) of the Derby Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.3%) caters to monthly stays (30+ nights) in Derby, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.9% of Derby hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Derby.
Derby Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
2 listings
1% of total
Super Strict 30 Days
1 listings
0.5% of total
Super Strict 60 Days
1 listings
0.5% of total
Flexible
66 listings
32.8% of total
Moderate
79 listings
39.3% of total
Firm
30 listings
14.9% of total
Strict
22 listings
10.9% of total
Cancellation Policy Insights for Derby
- The prevailing Airbnb cancellation policy trend in Derby is Moderate, used by 39.3% of listings.
- The market strongly favors guest-friendly terms, with 72.1% of listings offering Flexible or Moderate policies. This suggests guests in Derby may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.3% market standard in Derby.
- Using a Strict policy might deter some guests, as only 10.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Derby.
Derby STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Derby
- The overall average booking lead time for vacation rentals in Derby is 36 days.
- Guests book furthest in advance for stays during June (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Derby.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Derby averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Derby (2025)
Amenity Prevalence
Amenity Insights for Derby
- Essential amenities in Derby that guests expect include: Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Derby: Wifi, Heating, Kitchen.
- Prioritize adding missing essentials: Wifi, Heating, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Derby to stay competitive.
Derby Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Derby
- The typical guest profile for Airbnb in Derby consists of primarily domestic travelers (86%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 86.3% of guests.
- Key international markets include United Kingdom (86.3%) and United States (2.3%).
- Top languages spoken are English (63.3%) followed by French (4.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Derby Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Stamford Bridge | 11 | $4,669 | $410.14 | 38% |