Dean Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Dean in 2025? Explore comprehensive Airbnb analytics for Dean, England, United Kingdom to uncover income potential. This 2025 STR market report for Dean, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Dean, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Dean Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Dean Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Dean (2025)
Understanding the monthly revenue variations for Airbnb listings in Dean is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Dean is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Dean across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,658+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,953 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,316 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,722, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Dean
Dean Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Dean STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Dean:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Dean
Average Daily Rate (ADR) Airbnb Trends in Dean (2025)
Effective short term rental pricing strategy in Dean involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Dean typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $363+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $141 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Dean
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Airbnb Seasonality Analysis & Trends in Dean (2025)
Peak Season (August, July, October)
- Revenue averages $3,435 per month
- Occupancy rates average 66.3%
- Daily rates average $204
Shoulder Season
- Revenue averages $2,618 per month
- Occupancy maintains around 52.7%
- Daily rates hold near $191
Low Season (January, February, November)
- Revenue drops to average $1,691 per month
- Occupancy decreases to average 37.7%
- Daily rates adjust to average $168
Seasonality Insights for Dean
- The Airbnb seasonality in Dean shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Dean's highest earning potential, with monthly revenues capable of climbing to $3,736, occupancy reaching a high of 76.0%, and ADRs peaking at $207.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,506, occupancy could drop to 34.1%, and ADRs may adjust down to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Dean.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Dean seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Dean (2025)
Exploring the top neighborhoods for short-term rentals in Dean? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dean Village | Picturesque village located near the city center of Edinburgh, known for its charming streets and historic architecture, making it ideal for tourists seeking a tranquil yet accessible stay. | Water of Leith Walkway, Dean Gallery, Scottish National Gallery of Modern Art, St Bernard's Well, Dean Bridge |
| Edinburgh Old Town | The historic heart of Edinburgh, famous for its medieval streets, vibrant culture, and proximity to major attractions. A prime location for visitors wanting an authentic Scottish experience. | Edinburgh Castle, Royal Mile, Holyrood Palace, St Giles' Cathedral, Scottish Parliament |
| New Town | Georgian architecture and chic boutiques define this area, attracting those who appreciate style and sophistication. Close to shopping and dining options, it's popular with both leisure and business travelers. | Princes Street, George Street, Scott Monument, Calton Hill, National Portrait Gallery |
| Stockbridge | Charming village atmosphere with local boutiques, cafes, and access to outdoor activities. Ideal for visitors looking for a balance of city and nature, with easy travel into the city center. | Stockbridge Market, Water of Leith, Inverleith Park, Royal Botanic Garden, St Stephen's Stockbridge |
| Leith | A vibrant port district with a rich maritime history, known for its restaurants and lively cultural scene. A great choice for those wanting to explore a different side of Edinburgh. | Royal Yacht Britannia, Leith Links, Ocean Terminal, Shore area and restaurants, Port of Leith Distillery |
| Morningside | An affluent suburban area with an array of local shops and an inviting community feel, perfect for families and travelers seeking relaxation just outside the city center. | Morningside Park, Church Hill Theatre, Local cafes and shops, Grassmarket nearby, The Braid Hills |
| Bruntsfield | Known for its eclectic mix of cafes, shops, and parks, this lively neighborhood attracts a diverse group of visitors and offers a laid-back atmosphere close to the city. | Bruntsfield Links, The Cameo Cinema, Local restaurants and shops, University of Edinburgh nearby, Scotch Whisky Experience |
| Portobello | Famous for its beach and promenade, Portobello offers a unique seaside experience just a short distance from Edinburgh's city center, ideal for a relaxing getaway. | Portobello Beach, Promenade, Local fish and chips shops, Portobello Swim Centre, Community festivals |
Understanding Airbnb License Requirements & STR Laws in Dean (2025)
While Dean, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Dean to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Dean (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Deanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Springlea Cottage
Entire Place • 1 bedroom
Barn conversion
Entire Place • 3 bedrooms
Rosebank Cottage, Dean, Cumbria
Entire Place • 2 bedrooms
Tan at Tarn Banks Farm
Entire Place • 2 bedrooms
Idyllic Cottage with Amazing views, Nr Loweswater
Entire Place • 1 bedroom
Luxury cosy cottage near Cockermouth
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Dean (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Dean based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 2 | $91,542 | 52 | 5.00/5.0 |
| Claire | 2 | $58,079 | 604 | 4.93/5.0 |
| Sandi | 2 | $50,603 | 54 | 4.97/5.0 |
| Sarah | 2 | $48,870 | 124 | 4.95/5.0 |
| Katie-Anne | 2 | $44,409 | 140 | 4.89/5.0 |
| Helen | 1 | $41,720 | 27 | 5.00/5.0 |
| Jonathan | 1 | $35,072 | 222 | 4.95/5.0 |
| Amanda | 1 | $29,295 | 235 | 4.97/5.0 |
| Andrew And Lynn | 1 | $23,124 | 242 | 4.95/5.0 |
| J.R.R Stays | 1 | $18,351 | 14 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Dean.
Dive Deeper: Advanced Dean STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Dean. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDean Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Dean
- The Dean Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Dean, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Dean Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Dean
- The dominant room capacity in Dean is 2 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.2% of the active Airbnb listings in Dean, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Dean.
Dean Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Dean
- The most common guest capacity trend in Dean vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Dean STR market, accounting for 61.1% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Dean.
- On average, properties in Dean are equipped to host 4.2 guests.
Dean Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Dean
- The most common availability pattern in Dean falls within the 91-180 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Dean (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Dean Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.1% of total
2 Nights
7 listings
38.9% of total
3 Nights
4 listings
22.2% of total
4-6 Nights
1 listings
5.6% of total
30+ Nights
4 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Dean is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Dean, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of Dean hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- A 2-night minimum appears standard (38.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Dean.
Dean Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
17.6% of total
Flexible
2 listings
11.8% of total
Moderate
7 listings
41.2% of total
Firm
5 listings
29.4% of total
Cancellation Policy Insights for Dean
- The prevailing Airbnb cancellation policy trend in Dean is Moderate, used by 41.2% of listings.
- There's a relatively balanced mix between guest-friendly (53.0%) and stricter (29.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.2% market standard in Dean.
- Regularly review your cancellation policy against competitors and market demand shifts in Dean.
Dean STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Dean
- The overall average booking lead time for vacation rentals in Dean is 61 days.
- Guests book furthest in advance for stays during June (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Dean.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Dean averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Dean (2025)
Amenity Prevalence
Amenity Insights for Dean
- Essential amenities in Dean that guests expect include: Smoke alarm, Kitchen, TV, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Dishes and silverware, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Dean: Smoke alarm, Kitchen, TV, Heating, Wifi.
- Consider adding popular differentiators like Bed linens or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Dean to stay competitive.
Dean Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Dean
- The typical guest profile for Airbnb in Dean consists of primarily domestic travelers (90%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.6% of guests.
- Key international markets include United Kingdom (89.6%) and United States (3%).
- Top languages spoken are English (73.3%) followed by French (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Dean Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| City of Edinburgh | 4,312 | $4,528 | $274.67 | 61% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |
| Kielder | 12 | $4,215 | $329.21 | 53% |