Dacorum Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Dacorum in 2025? Explore comprehensive Airbnb analytics for Dacorum, England, United Kingdom to uncover income potential. This 2025 STR market report for Dacorum, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 208 active listings.
Whether you're considering an Airbnb investment in Dacorum, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Dacorum Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Dacorum Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Dacorum (2025)
Understanding the monthly revenue variations for Airbnb listings in Dacorum is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Dacorum is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Dacorum across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,531+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,173 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,711 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $819, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Dacorum
Dacorum Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Dacorum STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Dacorum:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Dacorum
Average Daily Rate (ADR) Airbnb Trends in Dacorum (2025)
Effective short term rental pricing strategy in Dacorum involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Dacorum typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Dacorum
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Airbnb Seasonality Analysis & Trends in Dacorum (2025)
Peak Season (May, April, June)
- Revenue averages $2,743 per month
- Occupancy rates average 47.3%
- Daily rates average $147
Shoulder Season
- Revenue averages $2,190 per month
- Occupancy maintains around 46.7%
- Daily rates hold near $152
Low Season (January, February, March)
- Revenue drops to average $1,737 per month
- Occupancy decreases to average 39.1%
- Daily rates adjust to average $156
Seasonality Insights for Dacorum
- The Airbnb seasonality in Dacorum shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Dacorum's highest earning potential, with monthly revenues capable of climbing to $2,883, occupancy reaching a high of 54.5%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,438, occupancy could drop to 34.2%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Dacorum.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Dacorum seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Dacorum (2025)
Exploring the top neighborhoods for short-term rentals in Dacorum? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Berkhamsted | A historic market town with a picturesque high street and strong commuter links to London. Attracts visitors for its charm and local restaurants. | Berkhamsted Castle, Grand Union Canal, Market Square, The Castle Inn, Shops and Cafés |
| Hemel Hempstead | A vibrant town with a mix of modern amenities and scenic parks. Popular for family visits and business trips due to its proximity to London. | The Snow Centre, Gadebridge Park, Boxmoor Trust, Old Town, Bovingdon Market |
| Kings Langley | A quaint village with a rich history and good transport links. Ideal for guests seeking a peaceful retreat close to urban amenities. | Kings Langley Village, Chesham and Wickham Park, The Grand Union Canal, Local Pubs, Historic Churches |
| Tring | Known for its natural beauty and the Tring Natural History Museum. Attracts nature lovers and families looking for a rural escape. | Natural History Museum, Tring Park, The Grand Union Canal, Tring Brewery, Local Shops |
| Potten End | A small village that offers a rural feel while being close to Hemel Hempstead. Perfect for weekend getaways. | Village Green, Local Nature Trails, Pubs, Stable Block Stables, St. Mary's Church |
| Dunstable | A larger nearby town with a variety of attractions and a rich history, catering to those traveling between Dacorum and Luton. | Dunstable Downs, The Dunstable Priory Church, Cineworld Dunstable, The Mall Luton, Whipsnade Zoo |
| Great Gaddesden | A beautiful and serene village surrounded by countryside, ideal for nature and peace seekers. | St. John the Baptist Church, Gaddesden Place, Countryside Walks, Local Farms, Nearby Parks |
| Apsley | Part of Hemel Hempstead with access to the canal and various local amenities. Popular for boating enthusiasts and local events. | Apsley Lock, Grand Union Canal, Local Shopping Areas, Cafés, Nearby Parks |
Understanding Airbnb License Requirements & STR Laws in Dacorum (2025)
While Dacorum, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Dacorum to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Dacorum (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Dacorumbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Quintessential Farm House 25 mins from London
Entire Place • 3 bedrooms
Penthouse above G Grace & Son
Entire Place • 3 bedrooms
The Stables at The Croft
Private Room • 3 bedrooms
Victorian Townhouse in Tring
Entire Place • 4 bedrooms
Romantic Oak Cabin Berkhamsted
Entire Place • 1 bedroom
Hertfordshire's Luxury House
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Dacorum (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Dacorum based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joshua | 5 | $225,332 | 185 | 4.70/5.0 |
| Jordan | 4 | $159,654 | 136 | 4.84/5.0 |
| Sam | 1 | $127,177 | 6 | 5.00/5.0 |
| The Croft | 3 | $118,182 | 60 | 3.14/5.0 |
| Nick | 5 | $98,545 | 235 | 3.80/5.0 |
| Martin | 18 | $91,662 | 175 | 4.79/5.0 |
| Host #27519086 | 6 | $89,559 | 46 | 3.91/5.0 |
| Rachel | 3 | $77,204 | 35 | 3.10/5.0 |
| Massih | 2 | $69,818 | 26 | 4.89/5.0 |
| Ridwan | 3 | $62,419 | 188 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Dacorum.
Dive Deeper: Advanced Dacorum STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Dacorum. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDacorum Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Dacorum
- The Dacorum Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.6% of the 208 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Dacorum, Apartment/Condo properties are the most common (43.8%), reflecting the local real estate landscape.
- Houses represent a significant 35.6% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique (combined 6.2%) offer potential for unique stay experiences.
Dacorum Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Dacorum
- The dominant room capacity in Dacorum is 1 bedroom listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.7% of the active Airbnb listings in Dacorum, indicating a high concentration in these sizes.
Dacorum Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Dacorum
- The most common guest capacity trend in Dacorum vacation rentals is listings accommodating 2 guests (28.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Dacorum STR market, accounting for 48.5% of listings.
- 19.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Dacorum.
- On average, properties in Dacorum are equipped to host 3.1 guests.
Dacorum Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Dacorum
- The most common availability pattern in Dacorum falls within the 271-366 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Dacorum (28.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Dacorum Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
52 listings
28.1% of total
2 Nights
69 listings
37.3% of total
3 Nights
15 listings
8.1% of total
4-6 Nights
19 listings
10.3% of total
7-29 Nights
11 listings
5.9% of total
30+ Nights
19 listings
10.3% of total
Key Insights
- The most prevalent minimum stay requirement in Dacorum is 2 Nights, adopted by 37.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.4%) of the Dacorum Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.3%) caters to monthly stays (30+ nights) in Dacorum, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.3% of Dacorum hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Dacorum.
Dacorum Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
3 listings
1.8% of total
Refundable
2 listings
1.2% of total
Flexible
47 listings
27.8% of total
Moderate
49 listings
29% of total
Firm
49 listings
29% of total
Strict
19 listings
11.2% of total
Cancellation Policy Insights for Dacorum
- The prevailing Airbnb cancellation policy trend in Dacorum is Moderate, used by 29% of listings.
- There's a relatively balanced mix between guest-friendly (56.8%) and stricter (40.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29% market standard in Dacorum.
- Using a Strict policy might deter some guests, as only 11.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Dacorum.
Dacorum STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Dacorum
- The overall average booking lead time for vacation rentals in Dacorum is 46 days.
- Guests book furthest in advance for stays during October (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Dacorum.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Dacorum averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Dacorum (2025)
Amenity Prevalence
Amenity Insights for Dacorum
- Essential amenities in Dacorum that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Dacorum: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Dacorum to stay competitive.
Dacorum Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Dacorum
- The typical guest profile for Airbnb in Dacorum consists of primarily domestic travelers (82%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 81.9% of guests.
- Key international markets include United Kingdom (81.9%) and United States (4.9%).
- Top languages spoken are English (68.6%) followed by French (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Dacorum Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Cotswold District | 1,829 | $3,905 | $362.83 | 44% |