Cumbria Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Cumbria in 2025? Explore comprehensive Airbnb analytics for Cumbria, England, United Kingdom to uncover income potential. This 2025 STR market report for Cumbria, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 126 active listings.
Whether you're considering an Airbnb investment in Cumbria, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cumbria Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cumbria Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cumbria (2025)
Understanding the monthly revenue variations for Airbnb listings in Cumbria is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cumbria is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cumbria across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,615+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,219 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,418 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,182, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cumbria
Cumbria Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cumbria STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cumbria:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cumbria
Average Daily Rate (ADR) Airbnb Trends in Cumbria (2025)
Effective short term rental pricing strategy in Cumbria involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cumbria typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $444+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $274 or more.
- Typical properties (Median) charge around $176 per night.
- Entry-level properties (Bottom 25%) earn around $131 per night.
Average Daily Rate (ADR) Trend by Month in Cumbria
Get Live Cumbria Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Cumbria (2025)
Peak Season (May, June, April)
- Revenue averages $4,428 per month
- Occupancy rates average 46.4%
- Daily rates average $242
Shoulder Season
- Revenue averages $3,198 per month
- Occupancy maintains around 47.3%
- Daily rates hold near $244
Low Season (January, March, November)
- Revenue drops to average $2,267 per month
- Occupancy decreases to average 33.4%
- Daily rates adjust to average $237
Seasonality Insights for Cumbria
- The Airbnb seasonality in Cumbria shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cumbria's highest earning potential, with monthly revenues capable of climbing to $4,769, occupancy reaching a high of 59.8%, and ADRs peaking at $260.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,087, occupancy could drop to 31.6%, and ADRs may adjust down to $233.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cumbria.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cumbria seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cumbria (2025)
Exploring the top neighborhoods for short-term rentals in Cumbria? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Windermere | A charming town located by a stunning lake, Windermere is one of the most popular tourist destinations in the Lake District, offering breathtaking views and numerous outdoor activities. | Lake Windermere, Old Bowness, Windermere Jetty Museum, World of Beatrix Potter, Hill Top (Beatrix Potter's House), Bowness-on-Windermere |
| Keswick | Surrounded by mountains and lakes, Keswick is a vibrant market town that serves as a gateway to exploring the northern Lake District, making it an ideal location for outdoor enthusiasts. | Derwentwater, Keswick Market, Castlerigg Stone Circle, Theatre by the Lake, Borrowdale Valley, Skiddaw |
| Ambleside | A picturesque town known for its scenic landscapes, Ambleside offers great opportunities for hiking and access to beautiful lakes, making it an appealing destination for nature lovers. | Lake Windermere, Rydal Mount, Stock Ghyll Force, Loughrigg Fell, Ambleside Roman Fort, Bridge House |
| Penrith | A historic market town with a thriving community, Penrith serves as a great base for visiting the Lake District and offers a mix of historical and cultural attractions. | Penrith Castle, Brougham Castle, Acorn Bank, Penrith Museum, Dalemain Mansion and Historic Gardens, Culgaith |
| Carlisle | As the county town of Cumbria, Carlisle is rich in history and offers numerous attractions that cater to visitors interested in heritage and local culture. | Carlisle Castle, Tullie House Museum, Hadrian's Wall, Carlisle Cathedral, Cumberland's Museum, Bitts Park |
| Grasmere | This charming village, famous for being the home of poet William Wordsworth, offers stunning natural beauty and is a serene place for visitors looking to relax and explore. | Dove Cottage, Grasmere Lake, Wordsworth Museum, Easedale Tarn, Rydal Water, Lancrigg |
| Coniston | Nestled in the heart of the Lake District, Coniston is known for its beautiful lake and offers a variety of water sports and outdoor activities for all ages. | Coniston Water, Brantwood, The Old Man of Coniston, Coniston Launch, Tarn Hows, Yew Tree Barn |
| Cockermouth | The birthplace of poet William Wordsworth, Cockermouth is a historic market town with a rich heritage, offering a blend of culture and scenic beauty. | Wordsworth House, The Castle, Lake District Wildlife Park, J.B. Banks & Son, Cockermouth Market, Isel Hall |
Understanding Airbnb License Requirements & STR Laws in Cumbria (2025)
While Cumbria, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cumbria to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Cumbria (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cumbriabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Old Vicarage
Entire Place • 7 bedrooms
Cosy Cottage • Nature Retreat • Hot Tub
Entire Place • 4 bedrooms
Luxury 2BD Retreat Near Lake Windermere
Entire Place • 2 bedrooms
Farmhouse with views, hot tub, sauna & games room.
Entire Place • 4 bedrooms
Finest Retreats | Quarry Lodge
Entire Place • 3 bedrooms
Cleabarrow View by Carus Green
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cumbria (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cumbria based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Na'Ím Anis | 12 | $284,691 | 206 | 2.75/5.0 |
| LuxuryCottages.Com | 1 | $242,941 | 16 | 5.00/5.0 |
| Julie | 7 | $227,740 | 393 | 4.82/5.0 |
| Cottages | 9 | $213,388 | 14 | 0.52/5.0 |
| Aria | 2 | $168,087 | 242 | 4.91/5.0 |
| Jade | 3 | $163,584 | 497 | 4.96/5.0 |
| Catherine | 3 | $149,774 | 78 | 4.98/5.0 |
| Sarah | 4 | $136,961 | 148 | 3.71/5.0 |
| Mark | 2 | $130,641 | 91 | 4.95/5.0 |
| Howgills | 5 | $120,348 | 1113 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cumbria.
Dive Deeper: Advanced Cumbria STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cumbria. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCumbria Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cumbria
- The Cumbria Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.5% of the 126 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cumbria, House properties are the most common (53.2%), reflecting the local real estate landscape.
- Houses represent a significant 53.2% portion, catering likely to families or larger groups.
- The presence of 7.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.0%) offer potential for unique stay experiences.
Cumbria Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cumbria
- The dominant room capacity in Cumbria is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.1% of the active Airbnb listings in Cumbria, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cumbria.
Cumbria Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cumbria
- The most common guest capacity trend in Cumbria vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Cumbria STR market, accounting for 54.0% of listings.
- 32.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cumbria.
- On average, properties in Cumbria are equipped to host 4.3 guests.
Cumbria Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cumbria
- The most common availability pattern in Cumbria falls within the 271-366 days range, representing 41.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cumbria (26.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cumbria Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
38.5% of total
2 Nights
39 listings
33.3% of total
3 Nights
10 listings
8.5% of total
4-6 Nights
3 listings
2.6% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
19 listings
16.2% of total
Key Insights
- The most prevalent minimum stay requirement in Cumbria is 1 Night, adopted by 38.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.8%) of the Cumbria Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.2%) caters to monthly stays (30+ nights) in Cumbria, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.5% of Cumbria hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cumbria.
Cumbria Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
2 listings
2% of total
Non-refundable
2 listings
2% of total
Super Strict 60 Days
9 listings
8.8% of total
Super Strict 30 Days
1 listings
1% of total
Flexible
15 listings
14.7% of total
Moderate
28 listings
27.5% of total
Firm
21 listings
20.6% of total
Strict
24 listings
23.5% of total
Cancellation Policy Insights for Cumbria
- The prevailing Airbnb cancellation policy trend in Cumbria is Moderate, used by 27.5% of listings.
- There's a relatively balanced mix between guest-friendly (42.2%) and stricter (44.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27.5% market standard in Cumbria.
- Regularly review your cancellation policy against competitors and market demand shifts in Cumbria.
Cumbria STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cumbria
- The overall average booking lead time for vacation rentals in Cumbria is 54 days.
- Guests book furthest in advance for stays during April (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Cumbria.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Cumbria averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cumbria (2025)
Amenity Prevalence
Amenity Insights for Cumbria
- Essential amenities in Cumbria that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cumbria: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cumbria to stay competitive.
Cumbria Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cumbria
- The typical guest profile for Airbnb in Cumbria consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 90.9% of guests.
- Key international markets include United Kingdom (90.9%) and United States (2%).
- Top languages spoken are English (73.3%) followed by French (5.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cumbria Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| City of Edinburgh | 4,312 | $4,528 | $274.67 | 61% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |