City of London Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in City of London in 2025? Explore comprehensive Airbnb analytics for City of London, England, United Kingdom to uncover income potential. This 2025 STR market report for City of London, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 283 active listings.
Whether you're considering an Airbnb investment in City of London, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the City of London Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key City of London Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in City of London (2025)
Understanding the monthly revenue variations for Airbnb listings in City of London is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in City of London is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in City of London across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,399+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,594 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,296 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,124, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in City of London
City of London Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the City of London STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in City of London:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in City of London
Average Daily Rate (ADR) Airbnb Trends in City of London (2025)
Effective short term rental pricing strategy in City of London involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in City of London typically peaks in December and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $483+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $356 or more.
- Typical properties (Median) charge around $263 per night.
- Entry-level properties (Bottom 25%) earn around $197 per night.
Average Daily Rate (ADR) Trend by Month in City of London
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Airbnb Seasonality Analysis & Trends in City of London (2025)
Peak Season (May, June, April)
- Revenue averages $6,189 per month
- Occupancy rates average 51.7%
- Daily rates average $303
Shoulder Season
- Revenue averages $4,998 per month
- Occupancy maintains around 52.6%
- Daily rates hold near $309
Low Season (January, February, March)
- Revenue drops to average $3,278 per month
- Occupancy decreases to average 40.7%
- Daily rates adjust to average $296
Seasonality Insights for City of London
- The Airbnb seasonality in City of London shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases City of London's highest earning potential, with monthly revenues capable of climbing to $6,655, occupancy reaching a high of 54.8%, and ADRs peaking at $325.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,140, occupancy could drop to 36.7%, and ADRs may adjust down to $291.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in City of London.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these City of London seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in City of London (2025)
Exploring the top neighborhoods for short-term rentals in City of London? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shoreditch | A trendy and creative hub known for its vibrant street art, eclectic dining options, and nightlife. Popular with young travelers and tech industry professionals. | Brick Lane, Shoreditch Park, Columbia Road Flower Market, Boxpark Shoreditch, Old Spitalfields Market |
| Covent Garden | A bustling area famous for its shops, restaurants, and street performances. It's ideal for tourists wanting to explore cultural attractions and nightlife. | Covent Garden Market, Royal Opera House, Theatreland, London Transport Museum, St. Paul's Church |
| Southbank | A cultural hotspot along the River Thames, known for its artistic offerings and scenic views. Attracts tourists looking for a mix of arts, dining, and entertainment. | Tate Modern, The Globe Theatre, London Eye, Southbank Centre, Borough Market |
| Notting Hill | Famous for its colorful houses, quaint streets, and the Portobello Road Market. A charming area that appeals to both tourists and locals. | Portobello Road Market, Notting Hill Carnival, Holland Park, Kensington Gardens, Farmers' Market |
| Westminster | Home to iconic landmarks and government buildings. Popular with tourists who want to be near historical sites and attractions. | Big Ben, Houses of Parliament, Westminster Abbey, Buckingham Palace, St. James's Park |
| Camden Town | Known for its alternative culture, vibrant markets, and live music scene. Attracts a diverse crowd including tourists, students, and artists. | Camden Market, Regent's Canal, Primrose Hill, Camden Lock, The Roundhouse |
| Hampstead | A picturesque area known for its parks and wealthy residents. Great for travelers looking for a more relaxed and quintessentially British experience. | Hampstead Heath, Parliament Hill, Kenwood House, Hampstead Village, Freud Museum |
| King's Cross | An area undergoing regeneration, known for its transport links and cultural venues. Increasingly popular with visitors and business travelers. | St. Pancras International, King's Cross Station, Granary Square, The British Library, Coal Drops Yard |
Understanding Airbnb License Requirements & STR Laws in City of London (2025)
While City of London, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for City of London to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in City of London (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in City of Londonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
ExtraBig 4 bed Business/Contractors LongStay House
Entire Place • 4 bedrooms
Harry Potter 2-bed Double Glazing Clean Quiet
Entire Place • 2 bedrooms
High-End Designer Flat in the Heart of London CBD
Entire Place • 2 bedrooms
Stunning 2-bed flat in the Heart of London!
Entire Place • 2 bedrooms
The Tenter Ground, by the Design Traveller
Entire Place • 1 bedroom
Luxurious Duplex Apartment in Holborn
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in City of London (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in City of London based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kula | 9 | $665,530 | 200 | 4.11/5.0 |
| Imperial Stay Services | 7 | $564,562 | 144 | 4.73/5.0 |
| Simon | 10 | $458,455 | 136 | 4.29/5.0 |
| Amalia | 13 | $333,894 | 69 | 2.73/5.0 |
| City Living | 5 | $299,244 | 584 | 4.70/5.0 |
| Locke At Broken Wharf | 7 | $278,198 | 1771 | 4.69/5.0 |
| Supercity Aparthotels | 7 | $274,467 | 715 | 4.84/5.0 |
| Clockwork Hotels | 4 | $265,305 | 576 | 4.59/5.0 |
| John V Valero | 1 | $230,863 | 17 | 4.76/5.0 |
| Helen | 5 | $224,234 | 883 | 4.49/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in City of London.
Dive Deeper: Advanced City of London STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for City of London. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCity of London Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for City of London
- The City of London Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89% of the 283 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in City of London, Apartment/Condo properties are the most common (96.8%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, house (combined 3.2%) offer potential for unique stay experiences.
City of London Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for City of London
- The dominant room capacity in City of London is 1 bedroom listings, making up 66.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 89.4% of the active Airbnb listings in City of London, indicating a high concentration in these sizes.
- With over half the market (66.4%) consisting of studios or 1-bedroom units, City of London is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (1.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in City of London.
City of London Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for City of London
- The most common guest capacity trend in City of London vacation rentals is listings accommodating 2 guests (43.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the City of London STR market, accounting for 69.6% of listings.
- A significant 44.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in City of London.
- On average, properties in City of London are equipped to host 3.0 guests.
City of London Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for City of London
- The most common availability pattern in City of London falls within the 271-366 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in City of London (28.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
City of London Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
56 listings
23.7% of total
2 Nights
44 listings
18.6% of total
3 Nights
27 listings
11.4% of total
4-6 Nights
43 listings
18.2% of total
7-29 Nights
24 listings
10.2% of total
30+ Nights
42 listings
17.8% of total
Key Insights
- The most prevalent minimum stay requirement in City of London is 1 Night, adopted by 23.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.8%) caters to monthly stays (30+ nights) in City of London, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 23.7% of City of London hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in City of London.
City of London Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.5% of total
Super Strict 60 Days
3 listings
1.4% of total
Flexible
37 listings
17.6% of total
Moderate
71 listings
33.8% of total
Firm
44 listings
21% of total
Strict
54 listings
25.7% of total
Cancellation Policy Insights for City of London
- The prevailing Airbnb cancellation policy trend in City of London is Moderate, used by 33.8% of listings.
- There's a relatively balanced mix between guest-friendly (51.4%) and stricter (46.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.8% market standard in City of London.
- Regularly review your cancellation policy against competitors and market demand shifts in City of London.
City of London STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for City of London
- The overall average booking lead time for vacation rentals in City of London is 48 days.
- Guests book furthest in advance for stays during May (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in City of London.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these City of London averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in City of London (2025)
Amenity Prevalence
Amenity Insights for City of London
- Essential amenities in City of London that guests expect include: Wifi, Smoke alarm, Heating, Hot water, Essentials, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Iron, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for City of London: Wifi, Smoke alarm, Heating, Hot water, Essentials, Kitchen.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, Hot water, Essentials, Kitchen.
- Consider adding popular differentiators like TV or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in City of London to stay competitive.
City of London Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for City of London
- The typical guest profile for Airbnb in City of London consists of predominantly international visitors (76%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 23.7% of guests.
- Key international markets include United States (32.1%) and United Kingdom (23.7%).
- Top languages spoken are English (53.1%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the City of London Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Cotswold District | 1,829 | $3,905 | $362.83 | 44% |