Church Stretton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Church Stretton in 2025? Explore comprehensive Airbnb analytics for Church Stretton, England, United Kingdom to uncover income potential. This 2025 STR market report for Church Stretton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 64 active listings.
Whether you're considering an Airbnb investment in Church Stretton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Church Stretton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Church Stretton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Church Stretton (2025)
Understanding the monthly revenue variations for Airbnb listings in Church Stretton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Church Stretton is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Church Stretton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,186+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,285 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,074 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,334, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Church Stretton
Church Stretton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Church Stretton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Church Stretton:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Church Stretton
Average Daily Rate (ADR) Airbnb Trends in Church Stretton (2025)
Effective short term rental pricing strategy in Church Stretton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Church Stretton typically peaks in September and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $279+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Church Stretton
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Airbnb Seasonality Analysis & Trends in Church Stretton (2025)
Peak Season (August, June, September)
- Revenue averages $3,186 per month
- Occupancy rates average 62.8%
- Daily rates average $196
Shoulder Season
- Revenue averages $2,637 per month
- Occupancy maintains around 52.5%
- Daily rates hold near $190
Low Season (January, February, November)
- Revenue drops to average $1,853 per month
- Occupancy decreases to average 40.1%
- Daily rates adjust to average $179
Seasonality Insights for Church Stretton
- The Airbnb seasonality in Church Stretton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Church Stretton's highest earning potential, with monthly revenues capable of climbing to $3,389, occupancy reaching a high of 66.8%, and ADRs peaking at $197.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,616, occupancy could drop to 39.4%, and ADRs may adjust down to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Church Stretton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Church Stretton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Church Stretton (2025)
Exploring the top neighborhoods for short-term rentals in Church Stretton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Church Stretton Centre | The heart of Church Stretton, offering easy access to shops, cafes, and restaurants. A popular starting point for visitors exploring the surrounding hills and attractions. | St Lawrence's Church, Church Stretton Market, Carding Mill Valley, Bury Ditch, Long Mynd |
| Carding Mill Valley | A stunning nature reserve and a keen favorite for outdoor enthusiasts. Ideal for those looking for a peaceful retreat with hiking and picturesque landscapes. | Carding Mill Valley, The Long Mynd, Hiking trails, Picnic areas, Scenic views |
| Long Mynd | Known for its breathtaking views and outdoor activities, Long Mynd is perfect for adventure seekers and nature lovers. It attracts visitors year-round for various recreational activities. | Hiking routes, Mountain biking trails, Stargazing |
| Acton Scott | A beautiful village known for its historic farms and scenic beauty. Attracts tourists seeking a taste of rural England and the countryside experience. | Acton Scott Historic Working Farm, The Old Dairy, Rural walks, Local farms |
| Bury Ditch | This area offers stunning views of the surrounding hills and is popular for hiking and nature walks. Great for those seeking tranquility and outdoor adventures. | Bury Ditch viewpoint, Walking trails, Scenic photography spots |
| Hope Valley | A picturesque valley offering breathtaking scenery and a diverse range of outdoor activities. Often frequented by tourists exploring the Shropshire Hills. | Walking paths, Cycling routes, Scenic views, Local wildlife |
| Stretton Hills | A range of hills providing excellent walking and hiking opportunities. It's a favorite among locals and tourists looking to explore the natural beauty. | Trails, Historic sites, Stunning landscapes |
| Little Stretton | A small village nestled in the hills, perfect for those looking for a quiet escape. It's a great location for weekend getaways and relaxing retreats. | Shropshire Hills, Local pubs, Village charm, Nature spots |
Understanding Airbnb License Requirements & STR Laws in Church Stretton (2025)
While Church Stretton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Church Stretton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Church Stretton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Church Strettonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
CLEARVIEWS: amazing views, 5 en-suites and hot tub
Entire Place • 5 bedrooms
All Stretton Bunkhouse
Entire Place • 3 bedrooms
OAKS LODGE luxury romantic woodland lodge, hot tub
Entire Place • 1 bedroom
AONB spacious comfortable renovated country house
Entire Place • 4 bedrooms
UK46578 - Drifthouse
Entire Place • 3 bedrooms
Stable house with Stunning Views
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Church Stretton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Church Stretton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sara | 3 | $205,712 | 367 | 4.92/5.0 |
| Cottages | 5 | $160,427 | 9 | 1.90/5.0 |
| Megan | 2 | $90,770 | 348 | 4.89/5.0 |
| Frances | 1 | $80,507 | 13 | 4.62/5.0 |
| Lisa | 2 | $66,461 | 177 | 4.99/5.0 |
| Alison | 2 | $62,676 | 290 | 5.00/5.0 |
| Liz | 2 | $58,357 | 82 | 4.89/5.0 |
| Zanna | 1 | $58,308 | 87 | 5.00/5.0 |
| Simon | 3 | $57,685 | 150 | 4.55/5.0 |
| Host #423137047 | 2 | $55,530 | 321 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Church Stretton.
Dive Deeper: Advanced Church Stretton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Church Stretton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChurch Stretton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Church Stretton
- The Church Stretton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 64 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Church Stretton, House properties are the most common (51.6%), reflecting the local real estate landscape.
- Houses represent a significant 51.6% portion, catering likely to families or larger groups.
- The presence of 9.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.7%) offer potential for unique stay experiences.
Church Stretton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Church Stretton
- The dominant room capacity in Church Stretton is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.9% of the active Airbnb listings in Church Stretton, indicating a high concentration in these sizes.
Church Stretton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Church Stretton
- The most common guest capacity trend in Church Stretton vacation rentals is listings accommodating 2 guests (53.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Church Stretton STR market, accounting for 73.4% of listings.
- A significant 54.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Church Stretton.
- 18.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Church Stretton.
- On average, properties in Church Stretton are equipped to host 3.3 guests.
Church Stretton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Church Stretton
- The most common availability pattern in Church Stretton falls within the 91-180 days range, representing 40.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Church Stretton (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Church Stretton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
30% of total
2 Nights
28 listings
46.7% of total
3 Nights
6 listings
10% of total
30+ Nights
8 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Church Stretton is 2 Nights, adopted by 46.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.7%) of the Church Stretton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Church Stretton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.7% of Church Stretton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Church Stretton.
Church Stretton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
5.8% of total
Flexible
11 listings
21.2% of total
Moderate
15 listings
28.8% of total
Firm
12 listings
23.1% of total
Strict
11 listings
21.2% of total
Cancellation Policy Insights for Church Stretton
- The prevailing Airbnb cancellation policy trend in Church Stretton is Moderate, used by 28.8% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (44.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.8% market standard in Church Stretton.
- Regularly review your cancellation policy against competitors and market demand shifts in Church Stretton.
Church Stretton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Church Stretton
- The overall average booking lead time for vacation rentals in Church Stretton is 60 days.
- Guests book furthest in advance for stays during June (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Church Stretton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Church Stretton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Church Stretton (2025)
Amenity Prevalence
Amenity Insights for Church Stretton
- Essential amenities in Church Stretton that guests expect include: Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Carbon monoxide alarm, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Church Stretton: Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like Wifi or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Church Stretton to stay competitive.
Church Stretton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Church Stretton
- The typical guest profile for Airbnb in Church Stretton consists of primarily domestic travelers (93%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 93.4% of guests.
- Key international markets include United Kingdom (93.4%) and United States (1.4%).
- Top languages spoken are English (66.3%) followed by French (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Church Stretton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |
| Flore | 10 | $4,534 | $347.03 | 40% |