Chippenham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Chippenham in 2025? Explore comprehensive Airbnb analytics for Chippenham, England, United Kingdom to uncover income potential. This 2025 STR market report for Chippenham, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Chippenham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chippenham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chippenham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chippenham (2025)
Understanding the monthly revenue variations for Airbnb listings in Chippenham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chippenham is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chippenham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,952+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,848 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,639 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,056, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chippenham
Chippenham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chippenham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chippenham:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chippenham
Average Daily Rate (ADR) Airbnb Trends in Chippenham (2025)
Effective short term rental pricing strategy in Chippenham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chippenham typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $305+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $141 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Chippenham
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Airbnb Seasonality Analysis & Trends in Chippenham (2025)
Peak Season (December, July, September)
- Revenue averages $3,524 per month
- Occupancy rates average 62.9%
- Daily rates average $151
Shoulder Season
- Revenue averages $2,814 per month
- Occupancy maintains around 53.2%
- Daily rates hold near $146
Low Season (January, February, October)
- Revenue drops to average $2,162 per month
- Occupancy decreases to average 48.8%
- Daily rates adjust to average $154
Seasonality Insights for Chippenham
- The Airbnb seasonality in Chippenham shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chippenham's highest earning potential, with monthly revenues capable of climbing to $4,034, occupancy reaching a high of 70.1%, and ADRs peaking at $175.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,789, occupancy could drop to 40.1%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chippenham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chippenham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chippenham (2025)
Exploring the top neighborhoods for short-term rentals in Chippenham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chippenham Town Centre | The bustling heart of Chippenham with a variety of shops, restaurants, and historic sites. Perfect for visitors wanting to explore local culture and amenities. | Chippenham Museum, The Neeld Community and Arts Centre, Hardenhuish Park, High Street shopping, Chippenham River Park |
| Lacock | A picturesque village known for its well-preserved historic buildings and scenic charm. Great for tourists looking to experience the English countryside and explore history. | Lacock Abbey, The Fox Talbot Museum, Village of Lacock, Countryside walks, Local pubs and eateries |
| Corsham | A quaint market town with a rich heritage and beautiful architecture, attracting guests interested in history and nature. | Corsham Court, The Pound Arts Centre, Box Hill, Local parks, Historic buildings |
| Chippenham Railway Station Area | Convenient location for travelers with easy access to transportation links. Ideal for those looking to visit surrounding areas like Bath and Swindon. | Train services to Bath and Bristol, Nearby cafes and restaurants, access to cycling routes, Local parks |
| Kington St Michael | A charming village just outside Chippenham, offering a rural escape and proximity to nature walks. | Local hiking trails, Village greenery, Historic landmarks, Country pubs |
| Sutton Benger | A small village with a friendly community and close-knit feel, attracting those looking for a peaceful stay. | St. Mary’s Church, Local village hall activities, Countryside views, Community events |
| Calne | A nearby town with historical significance and friendly atmosphere, perfect for visitors wanting to explore more of Wiltshire. | Bowood House and Gardens, Calne Heritage Centre, Local history tours, Parks and recreation areas |
| Chippenham Ridgeway | Scenic area on the outskirts known for its trails and open spaces, appealing to nature lovers and outdoor enthusiasts. | Walking and cycling paths, Natural reserves, Picnic areas, Birdwatching spots |
Understanding Airbnb License Requirements & STR Laws in Chippenham (2025)
While Chippenham, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chippenham to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Chippenham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chippenhambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sheldon Manor
Entire Place • 8 bedrooms
Peaceful charming ancient dovecote conversion
Entire Place • 3 bedrooms
Large Victorian House. Pets welcome
Entire Place • 4 bedrooms
Whole house in Wiltshire
Entire Place • 3 bedrooms
3 BR House for Cotswold Getaway
Entire Place • 3 bedrooms
Apple Tree Cottage, character, cosy & convenient
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chippenham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chippenham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ginny | 1 | $283,487 | 141 | 4.97/5.0 |
| Barbara | 2 | $113,075 | 13 | 2.46/5.0 |
| Andrew And Patrizia | 1 | $90,470 | 181 | 4.80/5.0 |
| Faye | 3 | $88,454 | 267 | 3.27/5.0 |
| Alex | 7 | $70,562 | 802 | 4.84/5.0 |
| Kate | 1 | $51,627 | 26 | 4.96/5.0 |
| Eleanor Jasmine | 1 | $43,837 | 26 | 4.81/5.0 |
| Natalie | 2 | $36,525 | 107 | 4.90/5.0 |
| Christine | 1 | $34,338 | 57 | 4.98/5.0 |
| Nicola | 1 | $30,210 | 437 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chippenham.
Dive Deeper: Advanced Chippenham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chippenham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChippenham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chippenham
- The Chippenham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.8% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 37.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Chippenham, House properties are the most common (55.8%), reflecting the local real estate landscape.
- Houses represent a significant 55.8% portion, catering likely to families or larger groups.
- The presence of 18.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.3%) offer potential for unique stay experiences.
Chippenham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chippenham
- The dominant room capacity in Chippenham is 1 bedroom listings, making up 44.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.5% of the active Airbnb listings in Chippenham, indicating a high concentration in these sizes.
Chippenham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chippenham
- The most common guest capacity trend in Chippenham vacation rentals is listings accommodating 2 guests (23.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Chippenham STR market, accounting for 37.3% of listings.
- 16.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chippenham.
- On average, properties in Chippenham are equipped to host 2.7 guests.
Chippenham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chippenham
- The most common availability pattern in Chippenham falls within the 91-180 days range, representing 37.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Chippenham (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 51.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Chippenham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
28.2% of total
2 Nights
13 listings
33.3% of total
3 Nights
3 listings
7.7% of total
4-6 Nights
3 listings
7.7% of total
7-29 Nights
6 listings
15.4% of total
30+ Nights
3 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Chippenham is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.5%) of the Chippenham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Chippenham hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chippenham.
Chippenham Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
38.5% of total
Moderate
15 listings
38.5% of total
Firm
4 listings
10.3% of total
Strict
5 listings
12.8% of total
Cancellation Policy Insights for Chippenham
- The prevailing Airbnb cancellation policy trend in Chippenham is Flexible, used by 38.5% of listings.
- The market strongly favors guest-friendly terms, with 77.0% of listings offering Flexible or Moderate policies. This suggests guests in Chippenham may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.5% market standard in Chippenham.
- Using a Strict policy might deter some guests, as only 12.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Chippenham.
Chippenham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chippenham
- The overall average booking lead time for vacation rentals in Chippenham is 51 days.
- Guests book furthest in advance for stays during July (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Chippenham.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Chippenham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chippenham (2025)
Amenity Prevalence
Amenity Insights for Chippenham
- Essential amenities in Chippenham that guests expect include: Wifi, Heating, Smoke alarm, Hot water, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Dishes and silverware, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chippenham: Wifi, Heating, Smoke alarm, Hot water, Essentials.
- Prioritize adding missing essentials: Hot water, Essentials.
- Consider adding popular differentiators like Hangers or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chippenham to stay competitive.
Chippenham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chippenham
- The typical guest profile for Airbnb in Chippenham consists of primarily domestic travelers (72%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 72.3% of guests.
- Key international markets include United Kingdom (72.3%) and United States (8.1%).
- Top languages spoken are English (59.3%) followed by French (7.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chippenham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |